Praise for the first edition:‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes,...

A collection of BBC Radio dramatisations of Elizabeth Gaskell's well loved novels - plus bonus materialElizabeth Gaskell was one of Victorian England's pre-eminent female novelists. Admired by Charles Dickens, who described her as his 'dear Scheherazade', she mingled storytelling and social realism to superb effect in her highly acclaimed fiction.This comprehensive collection comprises dramas and readings of her finest works and some lesser-known pieces. Am...

A BBC Radio collection of dramatisations of E. Nesbit's finest children's books with extra magical readings plus an original drama by Martin JamesonE Nesbit is widely regarded as the first modern children's writer. Her ground-breaking novels have influenced authors from Oscar Wilde to Jacqueline Wilson, and over 100 years after their first publication, they remain perennially popular.This wide-ranging collection comprises some of her very best children's fi...

Paul Copley and Timothy Bateson star in a BBC Radio full-cast dramatisation of E. Nesbit's enchanting and unforgettable classic. Roberta, Peter and Phyllis lead an ordinary suburban life with Mother and Father, enjoying trips to the zoo and the pantomime. But when Father is mysteriously taken away one night, everything changes. The children must move to the country, to a little white cottage near the railway line, where eventually they find that there are plenty of adventures to be had and...

Scientist, resistance fighter and Holocaust survivor, Primo Levi was one of Italy's greatest writers and an internationally renowned chronicler of human nature. In his masterpiece The Periodic Table, he charts his incredible life story through the medium of chemistry, using the titular list of elements - the building blocks of everything - as a prism to explore his experiences and search his soul.In this superlative BBC adaptation, all 21 of the peerless stories in Levi's ...

A dangerous mutant plant causes chaos in this science fiction thrillerScientist Ralph Exon, working for an international fertiliser corporation, has created a new strain of soya bean: a mutation which he hopes will help eliminate Third World famine. But in that plant, known as the Exon strain, there lurks the Destruction Factor.As it rapidly grows – shooting up from six inches to two feet in mere hours – the plant produces oxygen at massively increased leve...

A collection of full-cast sci-fi dramas from the late, great James Follett, introduced by Follett himself and featuring his bestselling series EarthsearchNovelist, playwright and screenwriter James Follett wrote over 25 novels, more than 50 radio dramas and numerous TV scripts, including several episodes of Blake’s 7. He was one of the most borrowed authors in UK libraries, and his works have been translated into over a dozen languages.Thi...

In one version of his life, Justin is a well-known local Manchester radio DJ who is successful, funny, and stopped in the street by adoring fans. He's the man who has everything. In another version he's a DJ in a slightly shabby local radio station who gets hassled by the occasional oddball on the street. And he's the man who hopes for everything.The truth lies somewhere in between.And at home? Well, naturally, his private life is chaotic. His wife has left him, taking cust...

Embark on a perilous quest into a magical realm where a young boy must do battle with monsters and demons in order to survive.Immerse yourself in an epic fantasy adventure, based on the book by the hugely popular science fiction writer Douglas Hill, and brought to life in this full-cast performance.When his village is destroyed by the evil Prince Mephtik, young Jarral Gullen must search for answers. With the help of his three friends Archer, Scythe and the ...

A trio of full-cast adaptations of the novels of Howard Spring, including his two best-selling works and featuring a 40-year-old Ian McKellen.Howard Spring was a Welsh author who was an immensely popular and successful writer from the 1940s to the 1960s. From 1934 he produced a series of best-selling novels, the most successful of which were My Son My Son and Fame is the Spur. This collection includes dramatisations of both of these novels, alongs...

Benjamin Disraeli’s powerful, polemical story of love across the class divideChosen by The Guardian as one of the best 100 novels of all time, Disraeli’s classic 1845 ‘condition-of-England’ novel exposes the inequality and exploitation endemic in 19th century Britain, and the vast gulf between the haves and the have-nots.It centres on Charles Egremont, a member of the landed gentry and newly elected MP. With a glittering future ahead of him, he is i...