Man and woman are the persuading animals. There is no overriding issue more important in most people's daily life, life's pleasures and all of political matters than persuasion. Many, if not most, matters are wholly related to persuasion, defined in this work on the Agenda-Spin theory, as the struggle of people to determine for their chosen audiences: 1. What we talk about and 2. What it means. Persuasion is not the only determinant in life, and there are some matters mostly outside of per...

Studies of Communication in the 2020 Presidential Campaign explores a wide range of communication elements, themes, and topics of the 2020 presidential election. The introduction provides a brief snapshot summarizing the role of more traditional elements of campaign communication as well as the newer elements of social media and journalistic practices that transformed the political landscape in 2020. Each chapter serves as a stand-alone study focusing on the role and function of c...

As it entered the 1960s, American institutional psychiatry was thriving, with a high percentage of medical students choosing the field. But after Thomas S. Szasz published his masterwork in 1961, The Myth of Mental Illness, the psychiatric world was thrown into chaos.Szasz enlightened the world about what he called the “myth of mental illness.” His point was not that no one is mentally ill, or that people labeled as mentally ill do not exist. Instead he believed that diagnosing peo...