Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.In What Were They Thinkin...

Significant as a political, economic, and social organization, the southern Farmers' Alliance was the largest and most influential farmers' organization in the history of the United States until the rise of the American Farm Bureau Federation. McMath suggests that the ideas advanced by the People’s party in the 1890s had been incubated within the alliance and that the shared experience of 1.5 million rural Americans helped give those ideas power in the Populist crusade.Originally p...

Established by the Morrill Land-Grant College Act of 1862, America’s land-grant universities have had far-reaching influences on the United States and the world. Service as Mandate, Alan I Marcus’s second edited collection of insightful essays about land-grant universities, explores how these universities have adapted to meet the challenges of the past sixty-five years and how, having done so, they have helped to create the modern world.From their founding, land-grant scho...