Robert Weller betrachtet in diesem essential Content als Asset, das an sich schon einen Wert für das Unternehmen darstellt, unabhängig von dessen Nutzung im Marketing, Vertrieb oder Service. Auf Basis von kalkulierten Erwartungen sollen Investitionsentscheidungen erleichtert werden, Einsatzzwecke definiert werden und der Anspruch an die Produktion abgeleitet werden. Darüber hinaus werden Möglichkeiten diskutiert, um den Wert des Content-Portfolios durch strukturelle, inhaltliche und gestal...

Digitalisierung im Marketing heißt Automatisieren und Innovieren. Neues ausprobieren und schneller lernen, was gut ist und was nicht. Digitales Marketing produziert in Echtzeit Kennzahlen. Wer diese Zahlen nutzt, um Gutes auszubauen und Schlechtes zu stoppen, weiß, warum Growth Marketing als Geheimtipp zu messbar mehr Marketingerfolg gehandelt wird. Agiles Arbeiten, Design Thinking und New Work sind die Elemente einer funktionierenden Growth-Marketing-Strategie. Endlose Abstimmungsmarathon...

Rito e modernità si propone di cambiare radicalmente la nostra concezione del rito. Con l'aiuto di prospettive psicoanalitiche e antropologiche, illustra il processo di creazione di mondi"come se", fondati nella capacità della mente di immaginare universi condivisi, di passare da un mondo immaginario all'altro, comune al rito e al gioco. I riti tracciano i confini dei mondi immaginari, tra cui l'empatia e altri ambiti di creatività, come la musica, l'architettura e la letteratura. I riti c...

Alternate Civilities is an anthropologist's answer to the argument that China's cultural tradition renders it incapable of achieving an open political system. Robert Weller draws on his knowledge of both China and Taiwan to show how such sweeping claims fail to take account of potential democratic stimuli among local-level associations such as business organizations, religious groups, environmental movements, and women's networks. These groups were pivotal in Taiwan's democratic transition...

Das Delir ist eine häufige, akut auftretende Funktionsstörung des Gehirns, die eine anhaltende kognitive und funktionelle Beeinträchtigung zur Folge haben kann. Gezielte Präventionsmaßnahmen bzw. ein frühzeitiges Erkennen und eine angemessene Therapie sind für die Lebensqualität der Betroffenen entscheidend. Dieser interdisziplinäre und multiprofessionelle Leitfaden bietet evidenzbasierte Empfehlungen zur Prävention, Risikoeinschätzung, Behandlung und Nachsorge des Delirs. Auch werden nebe...

In their third book together, Adam B. Seligman and Robert P. Weller address a seemingly simple question: What counts as the same? Given the myriad differences that divide one individual from another, why do we recognize anyone as somehow sharing a common fate with us? For that matter, how do we live in harmony with groups who may not share the sense of a common fate? Such relationships lie at the heart of the problems of pluralism that increasingly face so much of the world today. Note tha...

In 1924, Robert Frisbie arrived on the island of Puka-Puka, one of the most remote in the South Pacific, to run a trading post. Within months he had learned the language and become absorbed into the ways of its ancient, indigenous community – fishing, picnicking, swimming, sleeping and falling in love. Fortunately for us he also had a pitch-perfect ear for stories.Before the book is done, we feel the power of the surf and the coral reefs, hear death chants and witness thirty torch-...

This pioneering, interdisciplinary work shows how rituals allow us to live in a perennially imperfect world. Drawing on a variety of cultural settings, the authors utilize psychoanalytic and anthropological perspectives to describe how ritual--like play--creates "as if" worlds, rooted in the imaginative capacity of the human mind to create a subjunctive universe. The ability to cross between imagined worlds is central to the human capacity for empathy. Ritual, they claim, defines the bound...

Free markets alone do not work effectively to solve certain kinds of human problems, such as education, old age care, or disaster relief. Nor have markets ever been the sole solution to the psychological challenges of death, suffering, or injustice. Instead, we find a major role for the non-market institutions of society - the family, the state, and social institutions. The first in-depth anthropological study of charities in contemporary Chinese societies, this book focuses on the unique ...

Academics and policy makers have grown increasingly interested in the ways that non-governmental organizations (NGOs) may encourage better governance, democratic politics, and perhaps ultimately a global civil society. In *Civil Life,*Globalization and Political Change in Asia, Robert Weller has brought together an international group of experts on the subject, whose chapters address these questions through a series of extensive case studies from East and Southeast Asia including ...

Written by eleven leading anthropologists from around the world, this volume extends the insights of Fredrik Barth, one of the most important anthropologists of the twentieth century, to push even further at the frontiers of anthropology and honor his memory. As a collection, the chapters thus expand Barth’s pioneering work on values, further develop his insights on human agency and its potential creativity, as well as continuing to develop the relevance for his work as a way of thinking a...

“Constitutes an important and timely addition to the literature on peasant rebellion; wisely, the editors have been eclectic in drawing from some of the leading historians, anthropologists, political scientists, and sociologists active in the field an analysis of the forms that rural violence has taken through the past three centuries.”—Pacific Affairs