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Anbefalet til dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

128,66 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Progress and Poverty, Volumes I and II

An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth

af Henry George ...

'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, and why economies exhibit a tendency toward cyclical boom and bust. George uses history and deductive ... Læs mere

15,00 kr. eller Gratis med Kobo Plus

'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, and why economies exhibit a tendency toward cyclical boom and bust. George uses history and deductive
... Læs mere
Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

813,24 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
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Quantitative Research Methods in Consumer Psychology

Contemporary and Data Driven Approaches

Redigeret af Paul Hackett ...

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer ... Læs mere

536,34 kr.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer
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The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

af MaryLee Sachs ...

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with ... Læs mere

386,14 kr.

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with
... Læs mere
The Political Economy of Telecommunicatons Reforms in Thailand

af Sakkarin Niyomsilpa ...

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It examines the privatization and gradual reforms of the 1980s and 1990s and the political dynamics behind these policies, as well as conflicts and co-operation among the various players and their interests. The book also covers bureaucratic and political ... Læs mere

525,61 kr.

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It examines the privatization and gradual reforms of the 1980s and 1990s and the political dynamics behind these policies, as well as conflicts and co-operation among the various players and their interests. The book also covers bureaucratic and political
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The 10-Minute PR Checklist - Earn the Publicity You Deserve

af Mark Coker ...

Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... Læs mere

50,24 kr. eller Gratis med Kobo Plus

Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more
... Læs mere
How to Manage Your PR

af Dr Jim Porter ...

Entrepreneurs Brief Guide - How to Manage Your PRPublic Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company's goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business ... Læs mere

18,80 kr. eller Gratis med Kobo Plus

Entrepreneurs Brief Guide - How to Manage Your PRPublic Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company's goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business
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Managing Community Resettlement

Putting Livelihoods First

af Robert Gerrits ...

Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the ... Læs mere

547,07 kr.

Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the
... Læs mere
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

A Neo-Institutional Public Relations Perspective

af Sarah Marschlich ...

Serier serie Organisationskommunikation
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Læs mere

Gratis

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the
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LinkedIn Success

How to use linkedin to generate targeted leads and dramatically increase sale for your business

af Ramon Tarruella ...

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power ... Læs mere

23,50 kr. eller Gratis med Kobo Plus

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power
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Emotional Intelligence and Public Relations

EQ is the New IQ

Redigeret af Weiwu Zhang ...

Serier serie Routledge New Directions in PR & Communication Research
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and ... Læs mere

493,43 kr.

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and
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Suggerimenti Di Email Marketing

af Avneet Kumar Singla ...

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace ... Læs mere

8,57 kr. eller Gratis med Kobo Plus

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace
... Læs mere
Consejos de marketing por correo electrónico

af Avneet Kumar Singla ...

Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... Læs mere

13,68 kr.

Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito
... Læs mere
Post-Truth Public Relations

Communication in an Era of Digital Disinformation

af Gareth Thompson ...

Serier serie Routledge New Directions in PR & Communication Research
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment.Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes ... Læs mere

482,70 kr.

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment.Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes
... Læs mere
The Dark Side of Marketing Communications

Critical Marketing Perspectives

af Tim Hill, Pierre McDonagh ...

Serier serie Routledge Studies in Critical Marketing
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in ... Læs mere

439,78 kr.

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in
... Læs mere
Active Storytelling

Using Video News Releases for PR Professionals

af Brian Solis, Deirdre K. Breakenridge ...

Serier serie FT Press Delivers Elements
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... Læs mere

15,64 kr.

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an
... Læs mere
Communicating Corporate Social Responsibility

The Trust Factor

af Kristie Byrum ...

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social ... Læs mere

195,86 kr.

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social
... Læs mere
Chasing Likes

The Unflattering Reality of Being an Influencer

af Carlee Krtolica ...

Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and ... Læs mere

57,86 kr. eller Gratis med Kobo Plus

Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and
... Læs mere
Communication amid Mega-Crises

af Deborah Sellnow-Richmond, Marta Lukacovic ...

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events.In this book, the authors argue that mega-crisis events and phenomena, such as the COVID-19 pandemic and climate change, necessitate a shift from traditional managerial approaches to ... Læs mere

450,51 kr.

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events.In this book, the authors argue that mega-crisis events and phenomena, such as the COVID-19 pandemic and climate change, necessitate a shift from traditional managerial approaches to
... Læs mere
EVENTS²

How to organize a successful event?

af Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Læs mere

130,75 kr.

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Læs mere
Leggere il volto e comprendere le microespressioni facciali

af Roberto Recordare ...

In "Leggere il volto: comprendere le microespressioni facciali", i lettori si immergeranno nell'affascinante mondo delle microespressioni facciali: i piccoli movimenti facciali involontari che possono rivelare le vere emozioni di una persona. Questo libro è una guida completa per comprendere e interpretare questi sottili segnali facciali, fornendo ai lettori preziose informazioni sul comportamento ... Læs mere

94,26 kr.

In "Leggere il volto: comprendere le microespressioni facciali", i lettori si immergeranno nell'affascinante mondo delle microespressioni facciali: i piccoli movimenti facciali involontari che possono rivelare le vere emozioni di una persona. Questo libro è una guida completa per comprendere e interpretare questi sottili segnali facciali, fornendo ai lettori preziose informazioni sul comportamento
... Læs mere
In Your Creative Element

The Formula for Creative Success in Business

af Claire Bridges ...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Læs mere

231,74 kr.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative
... Læs mere

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PR e-bøger

The Internet Ideology

This is Marketing

Progress and Poverty, Volumes I and II

Organizational Crisis Communication

Quantitative Research Methods in Consumer Psychology

The Changing MO of the CMO

The Political Economy of Telecommunicatons Reforms in Thailand

The 10-Minute PR Checklist - Earn the Publicity You Deserve

How to Manage Your PR

Managing Community Resettlement

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

LinkedIn Success

Emotional Intelligence and Public Relations

Suggerimenti Di Email Marketing

Consejos de marketing por correo electrónico

Post-Truth Public Relations

The Dark Side of Marketing Communications

Active Storytelling

Communicating Corporate Social Responsibility

Chasing Likes

Communication amid Mega-Crises

EVENTS²

Leggere il volto e comprendere le microespressioni facciali

In Your Creative Element