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PR e-bøger

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    af Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    129,07 kr.

  • Progress and Poverty, Volumes I and II

    An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth

    af Henry George ...
    'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, and why economies exhibit a tendency toward cyclical boom and bust. George uses history and deductive ... Læs mere

    15,00 kr. eller Gratis med Kobo Plus

  • Organizational Crisis Communication

    A Multivocal Approach

    af Finn Frandsen, Winni Johansen ...
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

    910,18 kr.

  • Accessible Communications

    Create Impact, Avoid Missteps and Build Trust

    af Lisa Riemers, Matisse Hamel-Nelis ...
    Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and ... Læs mere

    322,78 kr.

  • Branding Hoover's FBI

    How the Boss's PR Men Sold the Bureau to America

    af Matthew Cecil ...
    Hunting down America’s public enemies was just one of the FBI’s jobs. Another—perhaps more vital and certainly more covert—was the job of promoting the importance and power of the FBI, a process that Matthew Cecil unfolds clearly for the first time in this eye-opening book. The story of the PR men who fashioned the Hoover era, Branding Hoover’s FBI reveals precisely how the Bureau became a ... Læs mere

    226,36 kr.

  • Consejos de marketing por correo electrónico

    af Avneet Kumar Singla ...
    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... Læs mere

    13,95 kr.

  • The Power of Content Creating

    How to Create Content that Works for You

    af Chinn ...
    Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, ... Læs mere

    36,25 kr.

  • The business career in its public relations

    Enriched edition. Mastering Public Relations for Business Success

    af Albert Shaw, Brooke Langley ...
    In "The Business Career in Its Public Relations," Albert Shaw explores the intricate interplay between business practices and public perception during a transformative era in American industry. Shaw employs a deft literary style, combining analytical prose with poignant case studies, to elucidate the evolving nature of business relationships with the public and institutions. This work ... Læs mere

    15,00 kr. eller Gratis med Kobo Plus

  • Mídias sociais... e agora?

    o que você precisa saber para implementar um projeto de mídias sociais

    af Carolina Frazon Terra ...
    Todos nós, cidadãos, trabalhadores e consumidores, somos impactados pela introdução da internet em nossas vidas. Contudo, o grande tsunami de transformação está a caminho por meio da adoção das mídias sociais pelas organizações. Saber encarar as mídias sociais como aliadas e não como risco será fundamental para o sucesso de qualquer profissional. Infelizmente, ainda existe muita literatura ... Læs mere

    Før 39,00 kr. Nu 35,00 kr. eller Gratis med Kobo Plus

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    af Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Læs mere

    247,44 kr.

  • Exposure

    Insider secrets to make your business a go-to authority for journalists

    af Felicity Cowie ...
    ** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’Get insider secrets to find out how to set your business apart and cut through the noise, using media coverageHow to prepare your business to become a go-to authority for journalists from day oneThe end-to-end process of getting media coverage, demystifiedHow to align ... Læs mere

    80,10 kr. eller Gratis med Kobo Plus

  • The Speed Storytelling Toolkit

    af Felicity Cowie ...
    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in ... Læs mere

    48,03 kr. eller Gratis med Kobo Plus

  • Start From Experience

    af Melissa Guenette Mason ...
    You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with ... Læs mere

    64,06 kr.

  • Reengineering the Training Function

    How to Align Training With the New Corporate Agenda

    af Donald Shandler ...
    If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book. Reengineering the Training Function provides a plan of action rich in strategies and tactics, full of specific guidelines and tools that can be put to use immediately. Learn how successful business ... Læs mere

    1.560,60 kr.

  • グラフふくおか 2021春号

    af 福岡県 ...
    Serier serie グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒 ６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】<br... ... Læs mere

    Gratis

  • Horses Can Fly

    af Ajay Sharma ...
    Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media ... Læs mere

    23,97 kr.

  • Internal Communication in Times of Crisis

    How to secure employee trust, support and advocacy in crisis situations

    af Alison Arnot ...
    How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?***Internal Communication in Times of Crisis***is a strategic, authoritative guide for executives and communication professionals responsible for reputation, resilience, and crisis recovery. Written by Alison Arnot, it provides practical tools for shaping and delivering informed, ... Læs mere

    355,06 kr.

  • The Art of Marketing and PR

    af Pacharee Pantoomano-Pfirsch, Kittima Sethi ...
    The Art of Marketing and PRGiving You Effective Tools to Build Your Brand and Make Your Business GrowMarketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors ... Læs mere

    Gratis

  • Great PR: Bullet Guides

    af Brian Salter ...
    What's in this book?Open this book and you will...- Improve communication- Foster development- Establish goals- Encourage successLearn how to be a mentor:- Understanding mentoring- The mentoring process- Successful mentoring relationships- Skills for successful mentors and mentees- Common pitfalls- The benefits of mentoring- Advice about giving advic... ... Læs mere

    88,11 kr.

  • Breaking Down How Usage and Ad Access Can Impact Your Content Creation Business

    af Kenny Hartmann ...
    Serier serie Protect Your Influence
    Protect Your Influence! The goal of this ebook is to empower you, as content creators, to feel justified when seeking terms in an agreement that are in your best interest. It is very easy for content creators to “give in” on certain terms when negotiating agreements. Obviously, settling on what is a fair rate is important, but all too often creators can feel guilted into giving away usage rights, ... Læs mere

    23,97 kr. eller Gratis med Kobo Plus

  • Millennial Pet Peeves

    Understanding the Millennial Generation by Getting an Inside Look at What Bothers Them

    af Vuong, Tiffany ...
    Were you born during or between the years of the 1980s and the 2000s? Do you know someone who can be identified as a millennial? Is there an age group that seems to be a type of breed that you just can't figure out? If you answered yes to any of the above questions, then this book is relevant to you.Millennial Pet Peeves is a humorous, relatable, and relevant book that focuses on what goes on in ... Læs mere

    107,99 kr.

  • Effective Press Relations for the Built Environment

    A Practical Guide

    af Helen Elias ...
    This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection ... Læs mere

    268,96 kr.

  • Oratoria Experiencial. Conecta con tu público y sus emociones. 2ª Edición

    af Nuria Neira ...
    La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto de los grandes oradores es ser capaces de mover las emociones de su audiencia y no solo brindar información._x000D_ _x000D_Esta edición actualizada del método “Oratoria Experiencial” ofrece herramientas ... Læs mere

    77,41 kr. eller Gratis med Kobo Plus