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Anbefalet til dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

129,07 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

910,18 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
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Consumer Nationalism in China

Examining its Critical Impact on Multinational Businesses

af Maggie Ying Jiang ...

Serier Bog 1 - China in the 21st Century
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave ... Læs mere

Gratis

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave
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Come Vincere i Conflitti - Cambiare per Crescere

af Max Fisher ...

Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti. ... Læs mere

38,42 kr. eller Gratis med Kobo Plus

Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti.
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Strategic Issues Management

Organizations and Public Policy Challenges

af Robert L. Heath, Michael J. Palenchar ...

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Læs mere

1.061,88 kr.

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J.
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Brand Positioning With Power

Maximize Your Marketing Impact

af Robert S. Gordon ...

This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of ... Læs mere

131,61 kr.

This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of
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Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

hombres y mujeres de las tres pertenencias

af Antonio Boccia ...

Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, ... Læs mere

38,42 kr.

Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad,
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Gender and Public Relations

Critical Perspectives on Voice, Image and Identity

Redigeret af Christine Daymon, Kristin Demetrious ...

Serier serie Routledge New Directions in PR & Communication Research
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations ... Læs mere

656,42 kr.

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations
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Public Relations, Activism, and Social Change

Speaking Up

af Kristin Demetrious ...

Serier serie Routledge Research in Public Relations
Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. ... Læs mere

559,56 kr.

Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective.
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Transmedia Marketing

From Film and TV to Games and Digital Media

af Anne Zeiser ...

Serier serie American Film Market Presents
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.Through success ... Læs mere

516,51 kr.

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.Through success
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You Are a Star, General Secretary: This will make you shine brighter

af Richard Charles McMillan ...

From Parent-Teacher's meet to Corporate Board Conglomerations:You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do you start? How to make the whole meeting look elegant? Yours is a Sweat and Tension filled job. Not anymore!Now you shall realise that You ... Læs mere

19,18 kr. eller Gratis med Kobo Plus

From Parent-Teacher's meet to Corporate Board Conglomerations:You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do you start? How to make the whole meeting look elegant? Yours is a Sweat and Tension filled job. Not anymore!Now you shall realise that You
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Unstoppable Business Growth

Step-By-Step Transformation of the Customers, Employers and Owners

af Shiran Faast ...

Unleash human potential for unstoppable business growth and build a business that thrives on its own. International author, speaker and award-winning business transformation expert Shiran Faast introduces the CEO Transformation Method, a powerful 5-step framework designed to uncover the real issues holding your business back and unlock the potential of everyone involved: customers, employers and ... Læs mere

23,97 kr. eller Gratis med Kobo Plus

Unleash human potential for unstoppable business growth and build a business that thrives on its own. International author, speaker and award-winning business transformation expert Shiran Faast introduces the CEO Transformation Method, a powerful 5-step framework designed to uncover the real issues holding your business back and unlock the potential of everyone involved: customers, employers and
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Miracoli

Vita e talenti di Edward Bernays, leggendario maestro della propaganda

af Serena D'Angelo ...

Serier serie Storie
Nonostante la rivista Life lo abbia inserito tra i 100 statunitensi più influenti del Novecento, Edward L. Bernays (1891-1995) non è noto al grande pubblico come ci si aspetterebbe. Annoverato tra gli inventori delle pubbliche relazioni, è stato il primo a usare le teorie di Sigmund Freud (suo zio) per manipolare le masse a beneficio delle imprese e dei governi, attraverso strategie attuali ancora ... Læs mere

69,00 kr. eller Gratis med Kobo Plus

Nonostante la rivista Life lo abbia inserito tra i 100 statunitensi più influenti del Novecento, Edward L. Bernays (1891-1995) non è noto al grande pubblico come ci si aspetterebbe. Annoverato tra gli inventori delle pubbliche relazioni, è stato il primo a usare le teorie di Sigmund Freud (suo zio) per manipolare le masse a beneficio delle imprese e dei governi, attraverso strategie attuali ancora
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Understanding Corporate Communications

af Dmytro Oltarzhevskyi, Yevgen Zagorulko ...

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' ... Læs mere

516,51 kr.

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications'
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Before I Die Festival in a Box™

How to Hold an End-of-Life Conversation-Starting Event

af Gail Rubin ...

Before I Die Festivals give people an attractive way to learn about the many elements of being prepared for death. With a combination of entertainment, education, and discussions, Before I Die Festivals put the "fun" in funeral planning. People can visit funeral homes and cemeteries without having to experience a death in the family. This manual details how to create a Before I Die Festival with ... Læs mere

360,72 kr.

Before I Die Festivals give people an attractive way to learn about the many elements of being prepared for death. With a combination of entertainment, education, and discussions, Before I Die Festivals put the "fun" in funeral planning. People can visit funeral homes and cemeteries without having to experience a death in the family. This manual details how to create a Before I Die Festival with
... Læs mere
Marketing Experience Management

The theory and practice of the Customer Experience

af James Seligman ...

In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer through customer experience management drives revenue growth and increased profits. This book's outline ... Læs mere

20,54 kr.

In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer through customer experience management drives revenue growth and increased profits. This book's outline
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Argumentative and Aggressive Communication

Theory, Research, and Application – Second edition

af Theodore A. Avtgis ...

Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive communication traits of argumentative and verbal aggressiveness.In this updated edition, Rancer and Avtgis present new research and theory on argumentative and aggressive communication that has been ... Læs mere

552,82 kr.

Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive communication traits of argumentative and verbal aggressiveness.In this updated edition, Rancer and Avtgis present new research and theory on argumentative and aggressive communication that has been
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The Public Relations Handbook

Redigeret af Alison Theaker ...

Serier serie Media Practice
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism ... Læs mere

473,45 kr.

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism
... Læs mere
Feng Shui For Healing

Transform Your Home Energy to Boost Health, Reduce Stress, and Create Balance, Vitality, and Emotional Well-Being

af Saffira Dawn ...

This book explores how the energy within a living space influences physical health, emotional balance, and overall well-being, drawing on principles rooted in traditional Eastern practices and the concept of Qi as a vital life force. It explains how the home functions as an extension of the inner world and how elements such as light, air, layout, and objects contribute to either a supportive or ... Læs mere

64,10 kr. eller Gratis med Kobo Plus

This book explores how the energy within a living space influences physical health, emotional balance, and overall well-being, drawing on principles rooted in traditional Eastern practices and the concept of Qi as a vital life force. It explains how the home functions as an extension of the inner world and how elements such as light, air, layout, and objects contribute to either a supportive or
... Læs mere
Race, Diversity, and Social Mobility in the Public Relations Industry

af Elizabeth Bridgen, Ileana Zeler ...

Serier serie Global PR Insights
This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.Through an analysis of interviews with UK‑based public relations practitioners from a wide range of backgrounds, this book integrates and illustrates ... Læs mere

268,96 kr.

This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.Through an analysis of interviews with UK‑based public relations practitioners from a wide range of backgrounds, this book integrates and illustrates
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Exploring the Role of Accountability in Goal Achievement: The Impact of Accountability Structures on Success

Self-Help Books

af Namaskar Books ...

Exploring the Role of Accountability in Goal Achievement examines the impact of accountability structures on success. The book explains how having clear accountability partners or systems in place can significantly improve goal-setting, motivation, and the likelihood of achieving personal and professional goals. It provides strategies for identifying accountability partners, setting clear ... Læs mere

7,94 kr. eller Gratis med Kobo Plus

Exploring the Role of Accountability in Goal Achievement examines the impact of accountability structures on success. The book explains how having clear accountability partners or systems in place can significantly improve goal-setting, motivation, and the likelihood of achieving personal and professional goals. It provides strategies for identifying accountability partners, setting clear
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Oratoria Experiencial. Conecta con tu público y sus emociones. 2ª Edición

af Nuria Neira ...

La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto de los grandes oradores es ser capaces de mover las emociones de su audiencia y no solo brindar información.Esta edición actualizada del método “Oratoria Experiencial” ofrece herramientas renovadas para ... Læs mere

74,65 kr. eller Gratis med Kobo Plus

La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto de los grandes oradores es ser capaces de mover las emociones de su audiencia y no solo brindar información.Esta edición actualizada del método “Oratoria Experiencial” ofrece herramientas renovadas para
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The Influencer Machine: How to Extend Your 15 Minutes of Fame into a Lifetime of Thought Leadership

af David Thomas Scott ...

In a world where anyone can go viral but few can stay relevant, The Influencer Machine reveals how to build a legacy of influence that endures.Drawing on timeless principles and modern strategies, David Thomas Scott shows how to move beyond fleeting trends to cultivate authentic authority, trust, and impact. From defining your personal brand and growing a loyal community to mastering content ... Læs mere

38,49 kr.

In a world where anyone can go viral but few can stay relevant, The Influencer Machine reveals how to build a legacy of influence that endures.Drawing on timeless principles and modern strategies, David Thomas Scott shows how to move beyond fleeting trends to cultivate authentic authority, trust, and impact. From defining your personal brand and growing a loyal community to mastering content
... Læs mere

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Anbefalet til dig

PR e-bøger

The Internet Ideology

This is Marketing

Organizational Crisis Communication

Consumer Nationalism in China

Come Vincere i Conflitti - Cambiare per Crescere

Strategic Issues Management

Brand Positioning With Power

Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

Gender and Public Relations

Public Relations, Activism, and Social Change

Transmedia Marketing

You Are a Star, General Secretary: This will make you shine brighter

Unstoppable Business Growth

Miracoli

Understanding Corporate Communications

Before I Die Festival in a Box™

Marketing Experience Management

Argumentative and Aggressive Communication

The Public Relations Handbook

Feng Shui For Healing

Race, Diversity, and Social Mobility in the Public Relations Industry

Exploring the Role of Accountability in Goal Achievement: The Impact of Accountability Structures on Success

Oratoria Experiencial. Conecta con tu público y sus emociones. 2ª Edición

The Influencer Machine: How to Extend Your 15 Minutes of Fame into a Lifetime of Thought Leadership