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  • Play Bigger

    How Pirates, Dreamers, and Innovators Create and Dominate Markets

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Læs mere

    166,56 kr.

  • Lean Customer Development

    Building Products Your Customers Will Buy

    af Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Læs mere

    133,61 kr.

  • Market-in-g! Conversation with a Marketing Guru - Seth Godin

    Discover the secrets to becoming a successful marketer and creating a lasting impact in the world with the expert insights of Seth Godin. In this book, you'll gain exclusive access to Seth's unparalleled knowledge and wisdom on some of the most critical marketing themes of our time.From building a powerful personal brand to managing your reputation in the digital world and taking your marketing ... Læs mere

    31,38 kr.

  • The Box

    How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author

    af Marc Levinson ...
    In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in ... Læs mere

    112,99 kr.

  • In Defence of Open Society

    The Legendary Philanthropist Tackles the Dangers We Must Face for the Survival of Civilisation

    af George Soros ...
    George Soros is among the world's most prominent public figures. He is one of the history's most successful investors and his philanthropy, led by the Open Society Foundations, has donated over $14 billion to promote democracy and human rights in more than 120 countries. But in recent years, Soros has become the focus of sustained right-wing attacks in the United States and around the world based ... Læs mere

    125,69 kr.

  • Capitalismo Para Iniciantes

    Capitalismo para Iniciantes é uma introdução clara e acessível ao funcionamento do capitalismo, pensada para leitores que ainda não conhecem o assunto. O livro explica conceitos fundamentais como mercado, propriedade, lucro, concorrência e inovação, mostrando como essas forças moldam a economia e impactam o dia a dia das pessoas. Além de apresentar os princípios básicos, a obra também aborda os ... Læs mere

    42,00 kr. eller Gratis med Kobo Plus

  • The rise of Influencer marketing

    af C. Bakel ...
    In the dynamic world of digital marketing, traditional methods are giving way to a new era - influencer marketing. Discover the secrets to harnessing this powerful strategy with this book: The Rise of Influencer Marketing: A blueprint for digital success.Why Choose 'The Rise of Influencer Marketing''?Are you looking to boost your brand's visibility, engage with a loyal audience, and drive ... Læs mere

    44,76 kr.

  • The Art of Business and Military Warfare

    English and Simplified Chinese Bilingual Edition

    af Sun Tzu ...
    The Art of Business and Military Warfare is an ancient Chinese military treatise dating from the 5th century BC. Attributed to the ancient Chinese military strategist Sun Tzu, the text is composed of thirteen chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on business, military strategy and tactics. It was placed at the head of China's ... Læs mere

    23,11 kr. eller Gratis med Kobo Plus

  • Escaparatismo Comercial. Mf0504.

    Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en el email [email protected] Capacidades que se adquieren con este Manual: - Analizar la información esencial que se maneja en el diseño de escaparates. - Diseñar distintos tipos de escaparate en función de unos objetivos técnicos, comerciales y estéticos previamente definidos. - Analizar los procesos de ... Læs mere

    109,00 kr. eller Gratis med Kobo Plus

  • Control and Chaos

    af John Shenton ...
    In Control and Chaos: The Perils and Pitfalls of a Cashless Future, I explore the profound transformations that money has undergone, from its earliest forms to today's digital currencies. The book begins with an overview of how monetary systems have evolved, transitioning from barter and coins to the rise of digital transactions. It examines how cryptocurrencies like Bitcoin and Ethereum have ... Læs mere

    37,67 kr. eller Gratis med Kobo Plus

  • Money in the Metaverse

    Digital assets, online identities, spatial computing and why virtual worlds mean real business

    The Metaverse – built from virtual reality, augmented reality and mixed reality – is arriving via wearable headsets that have cameras, microphones, speakers, sensors and communications built in. These spatial computing technologies create new social and economic connections, and while some of these connections are virtual, the business implications are very real. The authors set out the potential ... Læs mere

    164,36 kr.

  • Importar sin Fronteras: Guía Avanzada para Vencer Barreras Logísticas y Compras Desde China

    Descripción del Libro: Importar desde China como un Experto: Estrategias, Herramientas y Secretos para el Éxito¿Sueñas con crear tu propio negocio importando desde China, pero no sabes por dónde empezar?Este libro es la guía definitiva que transforma la incertidumbre en estrategia, el riesgo en oportunidad y las ideas en resultados reales.En un mundo donde la globalización avanza a la velocidad de ... Læs mere

    125,77 kr. eller Gratis med Kobo Plus

  • Comércio Eletrônico

    Desvendando o seu Funcionamento - 2a Edição

    Este livro, de autoria do economista e e-empreendedor Romeu Friedlaender Junior mostra o funcionamento do comércio eletrônico no Brasil, o dia a dia da gestao duma loja virtual.Como funciona pela visão dum e-empreendedor, que além de empreender também faz os serviços de analisar e criar estratégias de marketing de lojas virtuaisEste livro não pretende ser uma lista com fórmulas mágicas para ganhar ... Læs mere

    35,29 kr.

  • Why Credit Cards Will Go the Way of the Dinosaur

    af Don Johnson ...
    WHY CREDIT CARDS WILL GO THE WAY OF THE DINOSAURA Practical Guide to Using Digital Currencies for PaymentTired of hearing about cryptocurrency but not sure where to start? Do the experts' jargon leave you lost and frustrated?In this accessible, jargon-free guide, cryptocurrency coach, Don Johnson, walks you step by step through the world of stablecoins and digital currencies. You'll learn:✅ What ... Læs mere

    62,82 kr. eller Gratis med Kobo Plus

  • 如何每天都來一點正能量

    1小時學會,卡內基的4種「說故事」感染力!

    af 連桂慧 ...
    暢銷書《說好話的力量》作者,最新力作!連老師「親聲」限量珍藏版光碟,隨書附贈!書中提供40則故事、30個方法讓你在生活、工作、簡報和演說發揮感染力,每天都洋溢滿滿的正能量!◎你的情緒,常被周遭的負面反應或話語所影響?◎對部屬講話無趣又嚴肅,大家總是安靜無表情?◎老師、父母覺得孩子不聽話,成天反抗很難教?◎上台簡報演講時,害怕對方踢館讓你講不下去?不用擔心,積極面對有方法!卡內基區域總經理連桂慧,教你如何天天為自己灌溉正能量****,讓你遇到挫折也不驚,並且傳授你用「說故事」的方法感染周遭每個人,讓工作與生活都能有滿滿的能量</stro... ... Læs mere

    42,09 kr.

  • 最初的国会:晚清华英救国之谋1910-1911

    af 李德林 ...
    一个两百多年的王朝,怎么在一夜之间倾覆? 满清崩溃的前夕,国家的精英们进行了怎样艰辛的拯救行动? 精英们的谋国韬略为何在最后一刻烟消云散? 1910年10月到1911年10月之间,资政院的精英们在政治、教育、经济、预算等诸多方面为满清改革进行了顶层设计,满清政权在超前的改革设计冲击下走向了崩溃,精英们的治国理想最终在中国一步步变成了现实。 ... Læs mere

    34,46 kr. eller Gratis med Kobo Plus

  • New Futures for South Asia

    Commerce and Connectivity

    Redigeret af Adluri Subramanyam Raju ...
    This book is a comprehensive examination of the society, polity and economy of South Asian countries and their future trajectories. The chapters included in the volume present key insights into the geopolitical dynamics of the region.New Futures for South Asia:draws on case studies from the region to discuss how democracy has fared in terms of state-society linkages, transformational possibilities ... Læs mere

    493,43 kr.

  • HURRAY!! TIME FOR CHRISTMAS SHOPPING & GIFTS PRESENTATION IS HERE AGAIN

    Your Best Ultimate Guide On Christmas Gifts Item Shopping/Presentation

    af SHARON BROWN ...
    DESCRIPTIONOne of the significant attractions of any festival is gifts. With regards to Christmas Day, the fervor youngsters get from opening presents from their companions, family members, and Santa Claus is a sight of unadulterated happiness.Trading presents with your family and close ones is a deep-rooted custom on Christmas and has become as significant as the importance of the actual day.In ... Læs mere

    39,22 kr.

  • La Guía Rápida del Comercio Electrónico

    En la actualidad Internet no es un canal de comunicación que se deba subestimar y cada vez más empresas lo utilizan como parte integrante de su estrategia de marketing y publicidad. El ahorro de costes, una mayor audiencia y un mayor grado de interactividad con el cliente/visitante son sólo algunos de los aspectos que elevan a Internet en la actualidad al mismo nivel que otras formas de ... Læs mere

    31,13 kr.

  • COME VENDERE LA BELLEZZA

    Manuale pratico per sviluppare il volume d'affari del centro estetico

    In questo libro l'autore riporta una vasta serie di strategie marketing reali, già vissute e messe in atto con successo dai centri estetici da lui serviti.Troverai una parte dedicata al miglioramento personale, con metodi di auto-analisi che possono esserti utili nel caso sentissi la necessità di trovare il giusto equilibrio tra lavoro e vita privata. ... Læs mere

    29,81 kr.

  • Organización de procesos de venta. UF0030.

    Serier serie Actividades de gestión del pequeño comercio
    Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en el email [email protected] que se adquieren con este Manual:- Programar la actuación en la venta a partir de parámetros comerciales definidos y el posicionamiento de empresa/entidad.- Confeccionar los documentos básicos derivados de la actuación en la venta, aplicando la normativa vigente y ... Læs mere

    97,13 kr. eller Gratis med Kobo Plus

  • 跨界模式

    af 王靖飛 ...
    Serier serie View
    互聯網時代來臨,跨界發展已是銳不可檔的趨勢。不懂跨界?你錯過的將不僅是一個市場、一群客戶,更是一個時代。能整合多少管道、吸收多少客戶、就能迎來多少獲利。跨界是什麼?是透過管道、活動與產品等合作模式,和其他企業或個人產生連結,把餠做大,增加粉絲群、知名度與獲利。跨界是互聯網時代,非做不可的事!作者盤點5大跨界模式,佐以案例說明,讓你有方法有步驟,只要照著做,輕鬆做跨界。你準備好了嗎?★ 跨界到底有哪些好處?做好跨界可以享有6大好處:「交換彼此資源」,降低行銷成本,提高獲利「擴大品牌價值」,品牌合作,打響雙方知名度「拓展公司規模」,多觀察客戶需求,發展出更多元的服務「粉絲互通」,找粉絲多的夥伴合作,讓彼此粉絲互流「補足自身劣勢」,找到補足你劣勢的夥伴,增加優勢「打破線上線下的局限,增加客戶群」:透過線上互動,讓線下商家增加客戶★ 那跨界如何下手呢?<... ... Læs mere

    47,60 kr.

  • Découvrez comment vaincre une armée de concurrents médiocres et rivaliser avec les géants du marketing internet !

    Aimeriez-vous :Ajouter un *NOUVEAU* Produit Exceptionnel, prêt à vendre, dans votre boutique en ligne ou sur votre site ?Vous épargner le temps et le coût du développement d'un produit et obtenir un accès privilégié à une affaire clé en main, accompagnée d'une lettre de vente ainsi qu'une page de remerciement écrites par des professionnels, et des graphiques éblouissants le tout prêt à l'emploi ... Læs mere

    74,72 kr.

  • Top 10 Strategies To Get More Likes & Engagement On Instagram

    WHAT IS THE REASON THAT GETTING LIKES FOR YOUR POSTS IS IMPORTANT?The basic reason that this is important is that if you have more likes on your posts, either these are photos or videos and if these likes are real, then this means that your posts reach more people, that you have more influence on the audience you want to have influence too, than if you promote some products or services, you are in ... Læs mere

    23,50 kr. eller Gratis med Kobo Plus