Skip to main content
Search Button
Danmark Kobo butik Gavekort Hjælp

Kobo Rakuten

Ønskeliste

Indkøbskurv

Du får VIP-behandling!

Vare(r) ikke tilgængelig til køb
Gennemgå din indkøbskurv. Du kan fjerne de(n) tilgængelige vare(r) nu, ellers fjerner vi det automatisk ved kassen.
varervare
varervare

Anbefalet til dig

Loading...

PR e-bøger

Hvis du kan lide PR e-bøger, så vil du elske disse fremragende valg.
Viser 1 - 24 af 1687 resultater
Skip side bar filters

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    af Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    128,66 kr.

  • Progress and Poverty, Volumes I and II

    An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth

    af Henry George ...
    'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, and why economies exhibit a tendency toward cyclical boom and bust. George uses history and deductive ... Læs mere

    15,00 kr. eller Gratis med Kobo Plus

  • Organizational Crisis Communication

    A Multivocal Approach

    af Finn Frandsen, Winni Johansen ...
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

    903,47 kr.

  • Unleash Your Inner Authorpreneur: DIY Marketing Strategies Writers Need Today

    af Rae A. Stonehouse ...
    In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing savvy and an entrepreneurial drive to stand out. Author Rae A. Stonehouse offers a motivational yet practical guide that shows writers how to unleash their inner authorpreneur and launch a financially sustainable and creatively rewarding ... Læs mere

    37,67 kr.

  • Desafios contemporâneos e inovações na gestão pública

    af Thomaz Barbosa, Tamara Crantschaninov ...
    Serier serie Série Universitária
    A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.Desafios contemporâneos e inovações na gestão pública oferece um panorama abrangente das questões que desafiam a ... Læs mere

    39,00 kr.

  • Living Media Ethics

    Across Platforms

    af Michael Bugeja ...
    Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising, public relations and major branches of journalism, as well as ... Læs mere

    836,75 kr.

  • Strategic Communication

    Campaign Planning

    af James Mahoney ...
    Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.This thoroughly revised ... Læs mere

    514,88 kr.

  • Sales and Selling: The Essential Guide

    af Moi Ali ...
    Serier serie Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write ... Læs mere

    34,25 kr.

  • Diversity, Equity, and Inclusion in Strategic Communications

    Becoming Culturally Proficient Communicators

    af Lee Bush, Karen Lindsey ...
    Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of ... Læs mere

    439,78 kr.

  • Public Interest Communications

    Foundation, Influence, and Importance

    Redigeret af Brigitta R. Brunner, Kelly Chernin ...
    This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... Læs mere

    692,51 kr.

  • Under Fire

    13 Rules for Surviving Cancel Culture and Other Crises

    af Wesley Donehue ...
    At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize. What's your plan for survival? Communication strategist Wesley Donehue has managed some of the biggest political and ... Læs mere

    54,94 kr. eller Gratis med Kobo Plus

  • How to Manage Your PR

    af Dr Jim Porter ...
    Entrepreneurs Brief Guide - How to Manage Your PRPublic Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company's goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business ... Læs mere

    18,80 kr. eller Gratis med Kobo Plus

  • Professional guide to make money with content writing

    af Heritage Smith, Godwin ...
    Unlock the power of your words and turn your passion for writing into a lucrative career with "Content Cashflow." This comprehensive guide is meticulously crafted for aspiring writers seeking to harness their creativity and expertise to generate substantial income through content writing. From mastering the art of captivating storytelling to navigating the digital landscape of SEO optimization and ... Læs mere

    66,81 kr. eller Gratis med Kobo Plus

  • Mastering Fear: Effective Tricks And Strategies To Overcome Fear And Anxiety (That Actually Work)

    af Zeddy Zeddy ...
    Don't let fear hold you back any longer! In a world filled with uncertainty and challenges, mastering fear and anxiety is essential for leading a fulfilling and empowered life.This book, Mastering Fear, is a comprehensive document that offers practical, proven strategies for overcoming fear and anxiety, empowering readers to reclaim control of their lives and embrace a future filled with courage ... Læs mere

    12,51 kr. eller Gratis med Kobo Plus

  • Shortening the Distance between Government and Public in China I

    A Theoretical Approach

    af Liu Xiaoyan ...
    Serier serie China Perspectives
    Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource that can be manipulated to change the relationship between the government and the public.Drawing on this concept from Western political science, the author explores the law and mechanisms of China’s political communication. In this volume, ... Læs mere

    482,70 kr.

  • Bone of Loyalty

    af Patience Chee ...
    Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Læs mere

    31,36 kr.

  • Master The Media

    The Step-By-Step Guide to Elevating Your Brand On Air, On Camera and On Stage

    af Zakiya Larry ...
    Elevate Your Brand to Reach a Wider AudienceAmbitious brand leaders, founders and entrepreneurs are beginning to discover that the best path to credibility, influence and elevation is through strategic media opportunities.In Master The Media, awarded industry veteran Zakiya Larry shares a comprehensive roadmap to empower you to confidently navigate the intricacies of media. Through a step-by-step ... Læs mere

    78,52 kr.

  • Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

    Revisiting Groupthink in the Boardroom

    af David Silver ...
    Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: ... Læs mere

    235,73 kr.

  • Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government

    af Otto Lerbinger ...
    Serier serie Routledge Communication Series
    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions ... Læs mere

    933,31 kr.

  • The Little Book of Big PR

    100+ Quick Tips to Get Your Small Business Noticed

    af Jennefer Witter ...
    Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and ... Læs mere

    74,67 kr.

  • Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

    Develop your Reputation, Get Found, and Attract a Following

    af Randall Craig ...
    You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach. ... Læs mere

    78,52 kr. eller Gratis med Kobo Plus

  • Deconstructing Public Relations

    Public Relations Criticism

    af Thomas J. Mickey ...
    Serier serie Routledge Communication Series
    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to ... Læs mere

    439,78 kr.

  • Public Relations

    Competencies and Practice

    Redigeret af Carolyn Mae Kim ...
    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of ... Læs mere

    493,43 kr.