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Anbefalet til dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

129,07 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Læs mere
Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

910,18 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
... Læs mere
Code de la commande publique

Partie réglementaire - Deuxième partie : Marchés publics (droit français)

af Various ...

Découvrez le Code de la commande publique, Partie réglementaire - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour tous les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs aux marchés publics, offrant ainsi une référence précieuse pour naviguer dans ce domaine complexe et en constante ... Læs mere

172,12 kr.

Découvrez le Code de la commande publique, Partie réglementaire - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour tous les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs aux marchés publics, offrant ainsi une référence précieuse pour naviguer dans ce domaine complexe et en constante
... Læs mere
Tipped In Your Favor

af Rusty Collyer ...

Sixty-eight tipped occupations just got a four-year tax break. Most of them won't use it. The ones who do can walk out the other side with real money in the bank. Without working a single extra shift.The No Tax on Tips Act, signed July 4, 2025, lets most tipped workers deduct up to $25,000 in tips from federal income tax every year through 2028. Servers. Bartenders. Baristas. Hairstylists. Uber ... Læs mere

51,25 kr. eller Gratis med Kobo Plus

Sixty-eight tipped occupations just got a four-year tax break. Most of them won't use it. The ones who do can walk out the other side with real money in the bank. Without working a single extra shift.The No Tax on Tips Act, signed July 4, 2025, lets most tipped workers deduct up to $25,000 in tips from federal income tax every year through 2028. Servers. Bartenders. Baristas. Hairstylists. Uber
... Læs mere
Sustainability Storytelling

Communicate Trust, Brand Value and Better Business

af Mike Hower ...

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives ... Læs mere

322,78 kr.

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives
... Læs mere
The Theory and Philosophy of Organizations

Critical Issues and New Perspectives

Redigeret af John Hassard, Denis Pym ...

The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated and new forms of interpretation offered. ... Læs mere

602,61 kr.

The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated and new forms of interpretation offered.
... Læs mere
Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

The Dynamic Manager Handbooks, #7

af Dave Donelson ...

Serier Bog 7 - The Dynamic Manager Handbooks
Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: ... Læs mere

6,35 kr. eller Gratis med Kobo Plus

Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study:
... Læs mere
A Primer for Crisis Communication Theory

The Fusion of Theory and Practice

af Finn Frandsen, W. Timothy Coombs, Winni Johansen ...

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of ... Læs mere

473,45 kr.

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of
... Læs mere
The Art of Subtle Networking

Building Genuine Connections Without Being Annoying

af Mohsin Abbas ...

This ebook is a refreshing approach to networking that prioritizes authenticity over awkward sales pitches. The Art of Subtle Networking teaches you how to build meaningful, lasting relationships that naturally open doors to opportunities. With practical tips, conversational strategies, and a focus on genuine rapport, it’s perfect for anyone who wants to connect without coming across as pushy or ... Læs mere

64,70 kr. eller Gratis med Kobo Plus

This ebook is a refreshing approach to networking that prioritizes authenticity over awkward sales pitches. The Art of Subtle Networking teaches you how to build meaningful, lasting relationships that naturally open doors to opportunities. With practical tips, conversational strategies, and a focus on genuine rapport, it’s perfect for anyone who wants to connect without coming across as pushy or
... Læs mere
The Last Free Thinker How to Stay Sane and Brave In A Woke World

af Nik C ...

Feeling Silenced by Today's Culture? You're Not Alone.In a world where truth is twisted, faith is mocked, and conservative voices are cancelled, The Last Free Thinker is your guide to staying grounded, sane, and brave This powerful book is written for everyday patriots—people of faith, conscience, and common sense—who feel like strangers in their own country. Whether you're sitting through woke ... Læs mere

25,59 kr. eller Gratis med Kobo Plus

Feeling Silenced by Today's Culture? You're Not Alone.In a world where truth is twisted, faith is mocked, and conservative voices are cancelled, The Last Free Thinker is your guide to staying grounded, sane, and brave This powerful book is written for everyday patriots—people of faith, conscience, and common sense—who feel like strangers in their own country. Whether you're sitting through woke
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Trust in Virtual Teams

Organization, Strategies and Assurance for Successful Projects

af Thomas P. Wise ...

As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and challenges. Because today’s team members work virtually as much by choice as by geographic necessity, ... Læs mere

462,69 kr.

As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and challenges. Because today’s team members work virtually as much by choice as by geographic necessity,
... Læs mere
Glass Jaw

A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

af Eric Dezenhall, Josh Culling ...

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this ... Læs mere

80,18 kr.

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this
... Læs mere
Presentaciones efectivas

af Iñaki Bustínduy Cruz ...

El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una competencia crítica en el liderazgo de personas y procesos. Los centros académicos y las escuelas de negocio, garantes de la preparación de ... Læs mere

48,50 kr. eller Gratis med Kobo Plus

El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una competencia crítica en el liderazgo de personas y procesos. Los centros académicos y las escuelas de negocio, garantes de la preparación de
... Læs mere
Language in Business, Language at Work

af Erika Darics, Veronika Koller, Bernard De Clerck ...

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing ... Læs mere

288,24 kr.

FORUDBESTIL

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing
... Læs mere
Deconstructing Public Relations

Public Relations Criticism

af Thomas J. Mickey ...

Serier serie Routledge Communication Series
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to ... Læs mere

462,69 kr.

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to
... Læs mere
No-Nonsense PR

af Lucy Werner ...

Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your essential toolkit for standing out from the crowd.Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR ... Læs mere

48,03 kr. eller Gratis med Kobo Plus

Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your essential toolkit for standing out from the crowd.Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR
... Læs mere
PR-Texte

Unter Mitarbeit von Antonia Ebert

af Helmut Ebert ...

Serier serie PR Praxis
In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen. Die Grundidee des Buches besteht darin, dass Schreiben deutlich einfacher wird, wenn man die relevanten Muster und Wirkungszusammenhänge von ... Læs mere

179,00 kr. eller Gratis med Kobo Plus

In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen. Die Grundidee des Buches besteht darin, dass Schreiben deutlich einfacher wird, wenn man die relevanten Muster und Wirkungszusammenhänge von
... Læs mere
Identifying Undesirable Traits and Behaviors in Customer Service

af Ferdy Saitta ...

"Identifying Undesirable Traits and Behaviors in Customer Service"In any business, interactions matter, and how you engage with customers can make or break your success. Discover the transformative power of genuine, respectful, and empathetic customer interactions in" Identifying Undesirable Traits and Behaviors in Customer Service."This book is your guide to building lasting customer ... Læs mere

57,66 kr. eller Gratis med Kobo Plus

"Identifying Undesirable Traits and Behaviors in Customer Service"In any business, interactions matter, and how you engage with customers can make or break your success. Discover the transformative power of genuine, respectful, and empathetic customer interactions in" Identifying Undesirable Traits and Behaviors in Customer Service."This book is your guide to building lasting customer
... Læs mere
Vereint mit Potenzial

Ein Wegweiser für Verantwortliche in gemeinnützigen Organisationen

af Roland Gebert ...

Serier serie Business and Economics (German Language)
Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen etwas bewegen wollen, zum Beispiel Gründer von Initiativen sowie Mitglieder und Führungskräfte in gemeinnützigen Organisationen. Es gibt Akteuren aussichtsreiche Strategien und Werkzeuge aus der Praxis an die Hand und unterstützt sie bei der erfolgreichen Umsetzung ihrer Ideen und ... Læs mere

174,49 kr.

Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen etwas bewegen wollen, zum Beispiel Gründer von Initiativen sowie Mitglieder und Führungskräfte in gemeinnützigen Organisationen. Es gibt Akteuren aussichtsreiche Strategien und Werkzeuge aus der Praxis an die Hand und unterstützt sie bei der erfolgreichen Umsetzung ihrer Ideen und
... Læs mere
Any Business Can Benefit from Marketing

af Killia Cross ...

Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A ... Læs mere

64,04 kr.

Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A
... Læs mere
COVID-19 in International Media

Global Pandemic Perspectives

Redigeret af John C. Pollock, Douglas A. Vakoch ...

Serier serie Routledge Research in Journalism
Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote ... Læs mere

473,45 kr.

Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote
... Læs mere
Conceptos fundamentales en la Planificación Estratégica de las Relaciones Públicas

af Kathy Matilla i Serrano ...

El objetivo de estas páginas se ha centrado en asentar las bases que permitan comprender la naturaleza de los elementos constructivos con los que debe edificarse un Plan Estratégico de Relaciones Públicas. ... Læs mere

41,03 kr. eller Gratis med Kobo Plus

El objetivo de estas páginas se ha centrado en asentar las bases que permitan comprender la naturaleza de los elementos constructivos con los que debe edificarse un Plan Estratégico de Relaciones Públicas.
... Læs mere
Public Relations Research Annual

Volume 2

Redigeret af Larissa A. Grunig, James E. Grunig ...

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research ... Læs mere

753,29 kr.

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research
... Læs mere

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Anbefalet til dig

PR e-bøger

The Internet Ideology

This is Marketing

Organizational Crisis Communication

Code de la commande publique

Tipped In Your Favor

Sustainability Storytelling

The Theory and Philosophy of Organizations

Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

A Primer for Crisis Communication Theory

The Art of Subtle Networking

The Last Free Thinker How to Stay Sane and Brave In A Woke World

Trust in Virtual Teams

Glass Jaw

Presentaciones efectivas

Language in Business, Language at Work

Deconstructing Public Relations

No-Nonsense PR

PR-Texte

Identifying Undesirable Traits and Behaviors in Customer Service

Vereint mit Potenzial

Any Business Can Benefit from Marketing

COVID-19 in International Media

Conceptos fundamentales en la Planificación Estratégica de las Relaciones Públicas

Public Relations Research Annual