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Anbefalet til dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

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Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
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This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

129,07 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

910,18 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
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International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands

af Kamilla Jones ...

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Læs mere

430,40 kr.

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that
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The Illustrated Guide to the Mass Communication Research Project

af Patricia Swann ...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Læs mere

570,32 kr.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows
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Public Relations Made Easy: 150+ Prompts for Quick Wins

af Molly Hua ...

Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from ... Læs mere

12,76 kr. eller Gratis med Kobo Plus

Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from
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Freedom of Speech

Rights and Responsibilities

af Tomas Kačerauskas, Algis Mickunas ...

The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... Læs mere

408,50 kr.

The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships,
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Reputation Matters

How to Protect Your Professional Reputation

af Jonathan Coad ...

The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business ... Læs mere

196,43 kr.

The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business
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From P.O.W. to C.E.O.

af Loet Velmans ...

From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... Læs mere

51,25 kr. eller Gratis med Kobo Plus

From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill,
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Fill The Dam Thing Up! Building Connections

Communicating Throughout the Lifecycle of Infrastructure Projects

af Mary Ellen Miller ...

You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... Læs mere

56,04 kr.

You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey
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Public Interest Communications

Foundation, Influence, and Importance

Redigeret af Brigitta R. Brunner, Kelly Chernin ...

This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... Læs mere

665,24 kr.

This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S.,
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Brand Vandals

Reputation Wreckers and How to Build Better Defences

af Steve Earl, Stephen Waddington ...

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... Læs mere

165,57 kr.

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand
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L'attacco dello stratega. Le regole del gioco del potere. Parte II

af Michele Putrino ...

Secondo volume della collana "Le regole del gioco del potere".Venti regole per imparare ad attaccare perché nella vita "se vuoi qualcosa, devi prendertela". ... Læs mere

32,01 kr. eller Gratis med Kobo Plus

Secondo volume della collana "Le regole del gioco del potere".Venti regole per imparare ad attaccare perché nella vita "se vuoi qualcosa, devi prendertela".
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MetricsMan

It Doesn’t Count Unless You Can Count It

af Don Bartholomew ...

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this ... Læs mere

106,61 kr.

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this
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Esfera pública africana

Medios para las democracias

af Antoni Castel, José Carlos Sendín Gutiérrez ...

Muchas veces menospreciada u olvidada en las agendas políticas y académicas, la dimensión comunicativa constituye, sin embargo, una perspectiva privilegiada para aproximarse a conocer cómo evolucionan, luchan y construyen el espacio público las personas y las sociedades al Sur del Sáhara. Esta obra, además de los capítulos de José Carlos Sendín (que presenta el panorama general de los medios en ... Læs mere

34,35 kr. eller Gratis med Kobo Plus

Muchas veces menospreciada u olvidada en las agendas políticas y académicas, la dimensión comunicativa constituye, sin embargo, una perspectiva privilegiada para aproximarse a conocer cómo evolucionan, luchan y construyen el espacio público las personas y las sociedades al Sur del Sáhara. Esta obra, además de los capítulos de José Carlos Sendín (que presenta el panorama general de los medios en
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2018 Best Resources for Tradeshow & Promotional Events

af Antonio Smith ...

This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion at major expositions, tradeshows or promotional events.Inside you will find professional trade ... Læs mere

23,97 kr.

This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion at major expositions, tradeshows or promotional events.Inside you will find professional trade
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Global Public Relations

Spanning Borders, Spanning Cultures

af Alan R. Freitag, Ashli Quesinberry Stokes ...

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers:foundational theories, and factors that ... Læs mere

796,34 kr.

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers:foundational theories, and factors that
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Preaching to a Multiethnic Congregation

Positive Marginality as a Homiletical Paradigm

af Woosung Calvin Choi ...

Serier Bog 349 - American University Studies
The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical challenges for preachers who need to learn to effectively minister the Word in culturally diverse ... Læs mere

784,94 kr.

The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical challenges for preachers who need to learn to effectively minister the Word in culturally diverse
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Pressestelle auf Knopfdruck

af Alex Dorn ...

Professionelle Pressearbeit – einfach, schnell, strukturiert.Dieses E-Book liefert alles, was Sie für erfolgreiche Öffentlichkeitsarbeit brauchen: 50 sofort einsetzbare Pressemeldungs-Vorlagen, eine getestete Betreffzeilen-Bank, Bild- und Versand-Checklisten sowie Reporting-Tools für Erfolgskontrolle.Ideal für Gemeinden, Unternehmen, Vereine und NGOs, die ohne externe Agentur arbeiten, aber auf ... Læs mere

64,08 kr. eller Gratis med Kobo Plus

Professionelle Pressearbeit – einfach, schnell, strukturiert.Dieses E-Book liefert alles, was Sie für erfolgreiche Öffentlichkeitsarbeit brauchen: 50 sofort einsetzbare Pressemeldungs-Vorlagen, eine getestete Betreffzeilen-Bank, Bild- und Versand-Checklisten sowie Reporting-Tools für Erfolgskontrolle.Ideal für Gemeinden, Unternehmen, Vereine und NGOs, die ohne externe Agentur arbeiten, aber auf
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SOLUTIONS FOR AMERICA

Handbook Part I Social Security

af Michael Mittag ...

This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing. ... Læs mere

40,01 kr.

This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing.
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Applied Public Relations

Cases in Stakeholder Management

af Kathy Brittain Richardson, Marcie Hinton ...

Serier serie Routledge Communication Series
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain ... Læs mere

871,68 kr.

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain
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Storytelling for Business

The art and science of creating connection in the digital age

af Rob Wozny ...

** Business Book Awards 2023 Finalist **"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

** Business Book Awards 2023 Finalist **"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or
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Strategic Public Relations Management

Planning and Managing Effective Communication Campaigns

af Erica Weintraub Austin, Bruce E. Pinkleton ...

Serier serie Routledge Communication Series
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, ... Læs mere

1.022,36 kr.

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others,
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Environmental Strategic Communication

Advocacy, Persuasion, and Public Relations

af Derek Moscato ...

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and ... Læs mere

195,29 kr.

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and
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Anbefalet til dig

PR e-bøger

The Internet Ideology

This is Marketing

Organizational Crisis Communication

International Fashion Marketing

The Illustrated Guide to the Mass Communication Research Project

Public Relations Made Easy: 150+ Prompts for Quick Wins

Freedom of Speech

Reputation Matters

From P.O.W. to C.E.O.

Fill The Dam Thing Up! Building Connections

Public Interest Communications

Brand Vandals

L'attacco dello stratega. Le regole del gioco del potere. Parte II

MetricsMan

Esfera pública africana

2018 Best Resources for Tradeshow & Promotional Events

Global Public Relations

Preaching to a Multiethnic Congregation

Pressestelle auf Knopfdruck

SOLUTIONS FOR AMERICA

Applied Public Relations

Storytelling for Business

Strategic Public Relations Management

Environmental Strategic Communication