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Detailhandel e-bøger

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  • The Design of Everyday Things

    af Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Læs mere

    104,78 kr.

  • Lean Customer Development

    Building Products Your Customers Will Buy

    af Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Læs mere

    133,61 kr.

  • Breakthrough Retailing

    How a Bleeding Orange Culture Can Change Everything

    af Jim Inglis ...
    Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building ... Læs mere

    78,52 kr.

  • From Main Street to Mall

    The Rise and Fall of the American Department Store

    af Vicki Howard ...
    Serier serie American Business, Politics, and Society
    The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local ... Læs mere

    189,36 kr.

  • 增加網站流量的100種方法

    幫助您有效提升流量的行銷策略!

    af 董正隆 ...
    Serier serie 網路行銷
    這本電子書匯集了100種能夠有效提升網站流量的行銷策略。這些方法可以幫助您增加網站的曝光度,吸引更多訪客。使用書中提到的行銷策略,並且有了網站流量後,最終方能實現更多的成交。您不需要一次性使用所有方法,只需迅速瀏覽這些方法,尋找靈感,挑選出一種您認為適合立即操作的方法,然後開始行動。這本書的價值就在於此。此外,該電子書涵蓋了國內外的多種方法,讓您可以瞭解到全球範圍內的經驗和行銷策略。這些方法都經過證實,是提升網站流量的有效途徑。作者簡介 董正隆中央大學數學碩士,創立超人行銷。超人行銷顧問公司提供網路創業課程與數位行銷顧問諮詢輔導。你會學到網路創業、數位行銷、網路行銷、行銷軟體等資訊,我們會與你分享如何透過整合線上線下的虛實行銷系統,還有超人行銷體系(包含理論、導圖與系統),協助你在日益複雜的數位行銷世界中脫引而出。他是台灣第一位引進轉售權概念的網路行銷老師 ... Læs mere

    7,78 kr.

  • The Retail Start-Up Book

    Successfully Plan, Launch and Grow a Business

    The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and ... Læs mere

    289,61 kr.

  • Driving Retail Transformation

    How to navigate disruption and change

    af Oliver Banks ...
    ‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UKThe pace of change in retail is accelerating. Will you be a passenger, or the driver?Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than ... Læs mere

    68,36 kr. eller Gratis med Kobo Plus

  • Retail & Online Arbitrage on Amazon / Ways to Generate Passive Income

    Retail - Online Arbitrage on Amazon / Ways to Generate Passive Income

    af HAKAN OZCELIK ...
    Are you interested in making money online through Amazon? Whether you're a seasoned seller or just getting started, this book will teach you how to use retail and online arbitrage to generate passive income and build a successful Amazon business.In "Retail & Online Arbitrage on Amazon / Ways to Generate Passive Income", you'll learn the ins and outs of retail arbitrage, the art of finding low ... Læs mere

    204,29 kr.

  • Fashion Entrepreneurship

    Retail Business Planning - with STUDIO

    "This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, USWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and ... Læs mere

    520,36 kr.

  • Going for Broke

    How Robert Campeau Bankrupted the Retail Industry, Jolted the Junk Bond Market, and Brought the Booming 80s to a Crash

    John Rothchild vividly portrays the era of the Debtor Barons, the 1980s, when a new breed of undaunted entrepreneurs made untold millions buying companies with virtually no money out of their own pockets. The most astute of these Debtor Barons was Robert Campeau, a Canadian real estate developer, who became a primordial force in the American retail industry. This enticing but sobering book is ... Læs mere

    247,24 kr.

  • Ethical Consumption

    A Research Overview

    Serier serie State of the Art in Business Research
    Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical ... Læs mere

    225,20 kr.

  • Emporium Department Store

    af Anne Evers ...
    Serier serie Images of America
    The Emporium��California�s Largest, America�s Grandest Store��was a major shopping destination on San Francisco�s Market Street for a century, from 1896 to 1996. Shoppers flocked to the mid-price store with its beautiful dome and bandstand. Patrons could find anything at the Emporium, from jewelry to stoves, and it was a meeting place for friends to enjoy tea while listening to the Emporium ... Læs mere

    82,63 kr. eller Gratis med Kobo Plus

  • PR Theo Kiểu Mỹ

    Giới thiệu nội dung:Sự phát triển của Web 2.0 đã thay đổi hòan toàn cách thức truyền thông của con người. Cùng với nó, sự ra đời của ngành Quan hệ công chúng nâng khả năng giao tiếp con người lên một tầm cao mới và thực hiện theo một cách thức hoàn toàn mới. Các công cụ để thực hiện điều này không chỉ bao gồm các blog, giao tiếp trực tuyến, hệ thống truyền thông xã hội, mà nó còn yêu cầu con người ... Læs mere

    7,78 kr.

  • Der Handel

    Grundlagen - Management - Strategien

    Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in Mehrkanalsystemen zusammengeführt, Internationalisierungskonzepte stehen auf dem Prüfstand, das Angebot von Handelsmarken wird differenzierter und neue Technologien werden eingesetzt. Das vorliegende Werk bildet die ... Læs mere

    529,00 kr. eller Gratis med Kobo Plus

  • Come fare (molti) soldi con le auto d'epoca!

    In un periodo dove la crisi economica non molla la presa, fiaccando diversi settori e ren-dendoli non più profittevoli, il mercato dell'auto d'epoca sta generando nuovi "ricchi" a ritmo impressionante! Ma come muoversi per individuare le nicchie ed i modelli "vincenti"? Ludovico Mancosu, vero e proprio “guru” del settore, per le sue conoscenze “enciclopediche” sull’automobile, svela i trend, le ... Læs mere

    94,26 kr. eller Gratis med Kobo Plus

  • The Cannabis Business

    Understanding Law, Finance, and Governance in America’s Newest Industry

    As the largely illicit cannabis market transitions to a legal, regulated industry, the "canna-curious" and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state and federal laws.The Cannabis Business clears the confusion around topics such as the distinction ... Læs mere

    386,14 kr.

  • The Changing Face of Retailing in the Asia Pacific

    Redigeret af Elizabeth Howard ...
    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail ... Læs mere

    300,30 kr.

  • Law of Electronic Commercial Transactions

    Contemporary Issues in the EU, US and China

    Serier serie Routledge Research in Information Technology and E-Commerce Law
    The development of new technologies places new challenges to the interpretation and implementation of legislation in the information society. The recent deployment of service-oriented computing and cloud computing for online commercial activities has urged countries to amend existing legislation and launch new regulations. With the exponential growth of international electronic commercial ... Læs mere

    643,63 kr.

  • Flagship Marketing

    Concepts and places

    Redigeret af Tony Kent, Reva Brown ...
    Serier serie Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Læs mere

    547,07 kr.

  • The Harris Company

    Serier serie Images of America
    For almost 100 years, the slogan "Harris" Has It" set a standard for quality merchandise, selection, and personal service. Starting in 1905 with only 25 feet of frontage at its original San Bernardino store, this partnership of three immigrant brothers grew into a corporation of nine stores, with the flagship store alone worth over $1 million. The Harris Company was the first in the region to ... Læs mere

    83,29 kr. eller Gratis med Kobo Plus

  • Breezy

    A Story of Advertising's Coming of Age

    Serier serie Masters of Marketing Secrets
    A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using.Please enjoy this light-hearted parable.Get Your Copy Today ... Læs mere

    Gratis

  • The Story of Indian Manufacturing

    Encounters with the Mughal and British Empires (1498 -1947)

    af Vijay K. Seth ...
    This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book ... Læs mere

    1.008,61 kr.

  • International Retail Marketing

    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and ... Læs mere

    589,99 kr.

  • The Future of the ASEAN Economic Integration

    af Kiki Verico ...
    Serier serie Economics and Finance (R0)
    Verico discusses the ASEAN economic integration from dual perspectives of time span (trade, investment and finance) and framework (bilateral, sub-regional, regional and regional plus). The work is a comprehensive study of the integration in the wake of the ASEAN Economic Community (AEC)’s inauguration in late 2015. Examining various economic agreement levels from the ASEAN Free Trade Area (AFTA), ... Læs mere

    588,36 kr.