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Anbefalet til dig

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

af Morten Münster, Helle Harder ...

Serier Bog 1 - Jytte-serien
Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler. ... Læs mere

123,20 kr.

Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler.
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Go Pro

7 Steps to Becoming a Network Marketing Professional

af Eric Worre ...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a ... Læs mere

70,66 kr.

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a
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The Sweaty Startup

How to Get Rich Doing Boring Things

af Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... Læs mere

15,64 kr.

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... Læs mere
Build Your Audience

Attract the clients you want and build trust to keep them coming back for more

af René Hjetting ...

Let the clients come to you.Unlike the overbearing ‘super selling techniques of traditional marketing, this book is about attracting clients without being a nuisance—and to feel good while you’re doing it.Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the ... Læs mere

62,80 kr. eller Gratis med Kobo Plus

Let the clients come to you.Unlike the overbearing ‘super selling techniques of traditional marketing, this book is about attracting clients without being a nuisance—and to feel good while you’re doing it.Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the
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Alchemy

The Surprising Power of Ideas That Don't Make Sense

af Rory Sutherland ...

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ... ... Læs mere

109,36 kr.

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ...
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Hooked: How to Build Habit-Forming Products

Supplmental Workbook

af Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Læs mere

Gratis

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
... Læs mere
Find Your First Freelance Client

af Sagan Morrow ...

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free ... Læs mere

17,32 kr. eller Gratis med Kobo Plus

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free
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$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

af Alexander Hormozi ...

Serier Bog 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Læs mere

117,83 kr. eller Gratis med Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Læs mere
Hooked

How to Build Habit-Forming Products

af Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

111,50 kr.

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
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The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

af Rob Fitzpatrick ...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Læs mere

62,82 kr.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... Læs mere
The Pricing Roadmap

How to Design B2B SaaS Pricing Models That Your Customers Will Love

af Ulrik Lehrskov-Schmidt ...

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:Create ... Læs mere

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Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:Create
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The JOLT Effect

How High Performers Overcome Customer Indecision

af Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

127,99 kr.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
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DotCom Secrets: The Underground Playbook for Growing Your Company Online

af Rusell Branson ...

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but ... Læs mere

14,87 kr.

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but
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Drive

The Surprising Truth About What Motivates Us

af Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Læs mere

66,81 kr.

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
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The Qualified Sales Leader

Proven Lessons from a Five Time CRO

af John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Læs mere

78,52 kr. eller Gratis med Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Læs mere
Sales Pitch: How to Craft a Story to Stand Out and Win

af April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Læs mere

62,82 kr.

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
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Obvious Adams

Masters of Marketing Secrets: The Story of a Successful Marketer

af Robert R. Updegraff ...

Serier serie Masters of Marketing Secrets
Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Læs mere

Gratis

Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

128,66 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Læs mere
For the Culture

The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

af Marcus Collins ...

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an ... Læs mere

109,36 kr.

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an
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Negotiating

Active Listening and Communication Skills for Negotiations

af Tom Hendrix ...

Do you want to learn more about negotiation skills?Are you okay at it but you could use some more information?Do you feel like you can get more out of a deal if you just play it right?These questions are at the heart of this quick guide. Inside of this book, we will show you the ropes of the most important negotiation skills. Some of them might actually be surprising to you, as they relate to ... Læs mere

18,80 kr. eller Gratis med Kobo Plus

Do you want to learn more about negotiation skills?Are you okay at it but you could use some more information?Do you feel like you can get more out of a deal if you just play it right?These questions are at the heart of this quick guide. Inside of this book, we will show you the ropes of the most important negotiation skills. Some of them might actually be surprising to you, as they relate to
... Læs mere
Nice Girls DO Get The Sale

Using the Power of Empathy to Build Relationships and Get Results

af Elinor Stutz ...

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with a higher percentage of business-making sales. Women will find solid advice that will help them:build a ... Læs mere

155,11 kr.

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with a higher percentage of business-making sales. Women will find solid advice that will help them:build a
... Læs mere
Brave New Work

Are You Ready to Reinvent Your Organization?

af Aaron Dignan ...

What's stopping you from doing the best work of your life?People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant. Bureaucracy and hierarchy continue to stifle creativity and talent. So - after literal decades of management ... Læs mere

94,33 kr.

What's stopping you from doing the best work of your life?People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant. Bureaucracy and hierarchy continue to stifle creativity and talent. So - after literal decades of management
... Læs mere
Frenemies

The Epic Disruption of the Advertising Industry (and Why This Matters)

af Ken Auletta ...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker ... Læs mere

72,21 kr.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker
... Læs mere
Pre-Closing for Network Marketing

"Yes" Decisions Before The Presentation

af Keith Schreiter, Tom "Big Al" Schreiter ...

Get our prospects to make a “yes” decision immediately ... even before our presentation begins!Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and ... Læs mere

39,22 kr.

Get our prospects to make a “yes” decision immediately ... even before our presentation begins!Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and
... Læs mere

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Anbefalet til dig

Salgsafdeling og salg e-bøger

Jytte fra Marketing er desværre gået for i dag

Go Pro

The Sweaty Startup

Build Your Audience

Alchemy

Hooked: How to Build Habit-Forming Products

Find Your First Freelance Client

$100M Offers

Hooked

The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

The Pricing Roadmap

The JOLT Effect

DotCom Secrets: The Underground Playbook for Growing Your Company Online

Drive

The Qualified Sales Leader

Sales Pitch: How to Craft a Story to Stand Out and Win

Obvious Adams

This is Marketing

For the Culture

Negotiating

Nice Girls DO Get The Sale

Brave New Work

Frenemies

Pre-Closing for Network Marketing