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Anbefalet til dig

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

af Morten Münster, Helle Harder ...

Serier Bog 1 - Jytte-serien
Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler. ... Læs mere

123,20 kr.

Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler.
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The Sweaty Startup

How to Get Rich Doing Boring Things

af Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... Læs mere

192,67 kr.

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
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Go Pro

7 Steps to Becoming a Network Marketing Professional

af Eric Worre ...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a ... Læs mere

72,08 kr.

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a
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Alchemy

The Surprising Power of Ideas That Don't Make Sense

af Rory Sutherland ...

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ... ... Læs mere

129,07 kr.

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ...
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Find Your First Freelance Client

af Sagan Morrow ...

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free ... Læs mere

17,45 kr. eller Gratis med Kobo Plus

“How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free
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The Pricing Roadmap

How to Design B2B SaaS Pricing Models That Your Customers Will Love

af Ulrik Lehrskov-Schmidt ...

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:Create ... Læs mere

56,04 kr.

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:Create
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Build Your Audience

Attract the clients you want and build trust to keep them coming back for more

af René Hjetting ...

Let the clients come to you.Unlike the overbearing ‘super selling techniques of traditional marketing, this book is about attracting clients without being a nuisance—and to feel good while you’re doing it.Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the ... Læs mere

64,06 kr. eller Gratis med Kobo Plus

Let the clients come to you.Unlike the overbearing ‘super selling techniques of traditional marketing, this book is about attracting clients without being a nuisance—and to feel good while you’re doing it.Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the
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Hooked: How to Build Habit-Forming Products

Supplmental Workbook

af Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Læs mere

Gratis

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
... Læs mere
Drive

The Surprising Truth About What Motivates Us

af Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Læs mere

67,99 kr.

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
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Hooked

How to Build Habit-Forming Products

af Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

111,85 kr.

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
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$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

af Alexander Hormozi ...

Serier Bog 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Læs mere

120,19 kr. eller Gratis med Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
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DotCom Secrets: The Underground Playbook for Growing Your Company Online

af Rusell Branson ...

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but ... Læs mere

14,87 kr.

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but
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Sales Pitch: How to Craft a Story to Stand Out and Win

af April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Læs mere

64,08 kr.

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
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Obvious Adams

Masters of Marketing Secrets: The Story of a Successful Marketer

af Robert R. Updegraff ...

Serier serie Masters of Marketing Secrets
Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Læs mere

Gratis

Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why
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This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

129,07 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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The JOLT Effect

How High Performers Overcome Customer Indecision

af Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

130,11 kr.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Læs mere
Nice Girls DO Get The Sale

Using the Power of Empathy to Build Relationships and Get Results

af Elinor Stutz ...

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with a higher percentage of business-making sales. Women will find solid advice that will help them:build a ... Læs mere

155,11 kr.

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with a higher percentage of business-making sales. Women will find solid advice that will help them:build a
... Læs mere
Grudbog i Salg 2

Grundbog i Salg, #2

af Robert Jakobsen ...

Serier Bog 2 - Grundbog i Salg
Grundbog i Salg 2 er en omfattende guide, der tager læseren med på en rejse gennem de nyeste strategier, teknikker og personlige udviklingsområder inden for salg. Denne bog er designet til både nye og erfarne sælgere, som ønsker at forfine deres færdigheder og opnå langvarig succes i en konstant foranderlig branche.Indhold og HovedpointerKapitel 1: Nye Salgskanaler og TeknikkerKapitel 2: Løsnings- ... Læs mere

19,24 kr. eller Gratis med Kobo Plus

Grundbog i Salg 2 er en omfattende guide, der tager læseren med på en rejse gennem de nyeste strategier, teknikker og personlige udviklingsområder inden for salg. Denne bog er designet til både nye og erfarne sælgere, som ønsker at forfine deres færdigheder og opnå langvarig succes i en konstant foranderlig branche.Indhold og HovedpointerKapitel 1: Nye Salgskanaler og TeknikkerKapitel 2: Løsnings-
... Læs mere
The Sea We Swim In

How Stories Work in a Data-Driven World

af Frank Rose ...

A practical guide to "narrative thinking," and why it matters in a world defined by data.In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were ... Læs mere

142,36 kr.

A practical guide to "narrative thinking," and why it matters in a world defined by data.In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were
... Læs mere
Start Affiliate Marketing: How to Build Your Business From the Ground Up

af Spencer Coffman ...

Discover How To Build Your Business From The Ground UpVirtually everyone in the workforce thinks about starting his or her own business at least once during his or her career. Those with entrepreneurial spirits think about it several times a month.What’s Stopping You?One of the largest reasons people fail to follow their entrepreneurial dreams is a lack of capital. Or the false belief that they ... Læs mere

57,73 kr.

Discover How To Build Your Business From The Ground UpVirtually everyone in the workforce thinks about starting his or her own business at least once during his or her career. Those with entrepreneurial spirits think about it several times a month.What’s Stopping You?One of the largest reasons people fail to follow their entrepreneurial dreams is a lack of capital. Or the false belief that they
... Læs mere
Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization

Sales Blueprints, #2

af Jacco van der Kooij, Fernando Pizarro, Winning By Design ...

Serier Bog 2 - Sales Blueprints
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high ... Læs mere

160,35 kr. eller Gratis med Kobo Plus

An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high
... Læs mere
Los secretos de las marcas

Una guía de branding para gente que no sabe qué es el branding

af Fernando de Córdoba ...

«Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera. ... Læs mere

55,88 kr.

«Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera.
... Læs mere
Eat Your Greens

af Wiemer Snijders ...

How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying ... Læs mere

91,36 kr.

How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying
... Læs mere
Competing Against Luck

The Story of Innovation and Customer Choice

af Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Læs mere

175,75 kr.

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Læs mere

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Anbefalet til dig

Salgsafdeling og salg e-bøger

Jytte fra Marketing er desværre gået for i dag

The Sweaty Startup

Go Pro

Alchemy

Find Your First Freelance Client

The Pricing Roadmap

Build Your Audience

Hooked: How to Build Habit-Forming Products

Drive

Hooked

$100M Offers

DotCom Secrets: The Underground Playbook for Growing Your Company Online

Sales Pitch: How to Craft a Story to Stand Out and Win

Obvious Adams

This is Marketing

The JOLT Effect

Nice Girls DO Get The Sale

Grudbog i Salg 2

The Sea We Swim In

Start Affiliate Marketing: How to Build Your Business From the Ground Up

Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization

Los secretos de las marcas

Eat Your Greens

Competing Against Luck