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A Quadrant Book Bogserier

1 - 12 af 12 resultater
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  • Brand Aid

    Shopping Well to Save the World

    af Lisa Ann Richey, Stefano Ponte ...
    Serier serie A Quadrant Book
    “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to ... Læs mere

    107,24 kr.

Personer, der læser dette, syntes også om...

  • Trade-Off

    Why Some Things Catch On, and Others Don't

    af Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Læs mere

    41,74 kr.

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    af Russell Glass, Sean Callahan ...
    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... Læs mere

    200,49 kr.

  • Code Halos

    How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

    af Malcolm Frank, Paul Roehrig, Ben Pring ...
    Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, ... Læs mere

    187,11 kr.

    Også tilgængelig som: Lydbog

    Også tilgængelig som: Lydbog

  • A Joosr Guide to... Misbehaving by Richard Thaler: The Making of Behavioral Economics

    af Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What differentiates behavioral economics from ... Læs mere

    18,80 kr. eller Gratis med Kobo Plus

  • Neuroscience for Leadership

    Harnessing the Brain Gain Advantage

    af T. Swart, Kitty Chisholm, Paul Brown ...
    Serier serie Business and Management (R0)
    Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. ... Læs mere

    326,79 kr.

    Også tilgængelig som: Lydbog

    Også tilgængelig som: Lydbog

  • The No-Nonsense Guide to Degrowth and Sustainability

    af Wayne Ellwood ...
    This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages ... Læs mere

    119,24 kr.

  • Social Marketing and Behaviour Change

    Models, Theory and Applications

    af Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen ...
    With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, ... Læs mere

    474,90 kr.

  • The Impact of Incomplete Contracts on Economics

    Redigeret af Philippe Aghion, Mathias Dewatripont, Patrick Legros, Luigi Zingales ...
    The 1986 article by Sanford J. Grossman and Oliver D. Hart titled "A Theory of Vertical and Lateral Integration" has provided a framework for understanding how firm boundaries are defined and how they affect economic performance. The property rights approach has provided a formal way to introduce incomplete contracting ideas into economic modeling. The Impact of Incomplete Contracts on Economics ... Læs mere

    479,40 kr.

  • Personal Branding: The SECRETS to LinkedIn: How To Create, Promote and Market a Successful MONEY Generating Account

    Business, Income & Social Media

    af Penny King ...
    Serier serie Business, Income & Social Media
    Question: Does your LinkedIn account provide the following?Demonstrate your services and products in the best light possible?Create an income stream without being pushyConvert all your hard work and strategies into $$$$$If the answer in NO then this book is for you.I will show how to:LinkedIn BasicsWhat is LinkedIn?Setting Up Your LinkedIn AccountCreating Yo... ... Læs mere

    18,80 kr.

  • The Economics of Consumption

    Theory and Evidence

    af Tullio Jappelli, Luigi Pistaferri ...
    Consumption decisions are crucial determinants of business cycles and growth. Knowledge of how consumers respond to the economic environment and how they react to the risks that they encounter during the life-cycle is therefore important for evaluating stabilization policies and the effectiveness of fiscal packages implemented in response to economic downturns or financial crises. In The Economics ... Læs mere

    361,50 kr.

  • Dynamic Capabilities

    How Organisational Structures Affect Knowledge Processes

    af Palgrave Macmillan ...
    The concept of dynamic capabilities, especially in terms of organizational knowledge processes, has become the predominant paradigm for the explanation of competitive advantages. However, major unsolved - or at least insufficiently solved - problems are first their measurement and second their management by concrete managerial options, such as design options of organizational structures. Dynamic ... Læs mere

    840,47 kr.