Skip to main content
Search Button
Danmark Kobo butik Gavekort Hjælp
Kobo Rakuten
Ønskeliste

Indkøbskurv

Du får VIP-behandling!

Vare(r) ikke tilgængelig til køb
Gennemgå din indkøbskurv. Du kan fjerne de(n) tilgængelige vare(r) nu, ellers fjerner vi det automatisk ved kassen.
varervare
varervare

Anbefalet til dig

Loading...


Distribution Matters Bogserier

1 - 12 af 12 resultater
Skip side bar filters

  • Buy Now

    How Amazon Branded Convenience and Normalized Monopoly

    af Emily West ...
    Serier serie Distribution Matters
    How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer ... Læs mere

    180,49 kr.

Personer, der læser dette, syntes også om...

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    af Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Læs mere

    39,22 kr. eller Gratis med Kobo Plus

  • Spreadable Media

    Creating Value and Meaning in a Networked Culture

    af Henry Jenkins, Sam Ford, Joshua Green ...
    Serier Bog 15 - Postmillennial Pop
    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Læs mere

    187,11 kr.

  • The Culture of Connectivity: A Critical History of Social Media

    A Critical History of Social Media

    af Jose van Dijck ...
    Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism ... Læs mere

    306,47 kr.

  • Networked

    The New Social Operating System

    af Lee Rainie, Barry Wellman ...
    How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Læs mere

    127,36 kr.

  • Ghost Work

    How to Stop Silicon Valley from Building a New Global Underclass

    af Mary L. Gray, Siddharth Suri ...
    In the spirit of Nickel and Dimed, a necessary and revelatory expose of the invisible human workforce that powers the web—and that foreshadows the true future of work.Hidden beneath the surface of the web, lost in our wrong-headed debates about AI, a new menace is looming. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like ... Læs mere

    153,20 kr.

  • International Communications Strategy

    Developments in Cross-Cultural Communications, PR and Social Media

    af Yang-May Ooi, Silvia Cambié ...
    International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously ... Læs mere

    353,95 kr.

  • Crowdsourcing

    af Daren C. Brabham ...
    Serier serie The MIT Press Essential Knowledge series
    A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media ... Læs mere

    104,61 kr.

  • The Googlization of Everything

    (And Why We Should Worry)

    af Siva Vaidhyanathan ...
    In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used ... Læs mere

    353,72 kr.

  • The Aisles Have Eyes

    How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

    af Joseph Turow ...
    The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Læs mere

    84,61 kr. eller Gratis med Kobo Plus

  • Down and Out in the New Economy

    How People Find (or Don't Find) Work Today

    af Ilana Gershon ...
    "Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality." —David Graeber, international bestselling author of DebtToday, if you want to have a shot at a good job, you need to have a robust profile on LinkedIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to ... Læs mere

    125,99 kr. eller Gratis med Kobo Plus

  • The Google Way

    How One Company Is Revolutionizing Management As We Know It

    af Bernard Girard ...
    Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again—the way we work, how organizations are controlled, and how employees are managed.Management consultant Bernard ... Læs mere

    127,36 kr.