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Kuluttajakäyttäytyminen e-kirjat

Jos pidät kategorian Kuluttajakäyttäytyminen e-kirjoista, tulet pitämään näistä huippuvalinnoista.
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  • Influence, New and Expanded

    The Psychology of Persuasion

    kirjoittanut Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Lue lisää

    20,53 €

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    kirjoittanut Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Lue lisää

    9,99 €

  • Nudge

    The Final Edition

    kirjoittanut Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Lue lisää

    10,99 €

  • Indistractable

    How to Control Your Attention and Choose Your Life

    kirjoittanut Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Lue lisää

    9,41 €

  • The Undoing Project

    A Friendship that Changed the World

    kirjoittanut Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Lue lisää

    9,49 €

  • Think Like a Freak

    Secrets of the Rogue Economist

    kirjoittanut Stephen J. Dubner, Steven D. Levitt ...
    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Lue lisää

    9,49 €

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    kirjoittanut Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Lue lisää

    10,09 €

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    kirjoittanut Georgi Z. Georgiev ...
    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Lue lisää

    55,12 €

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    kirjoittanut Julia Galef ...
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... Lue lisää

    3,99 €

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    kirjoittanut Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Lue lisää

    13,04 €

  • Hooked

    How to Build Habit-Forming Products

    kirjoittanut Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Lue lisää

    10,99 €

  • The Wisdom of Crowds

    kirjoittanut James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Lue lisää

    11,18 €

  • Contagious

    Why Things Catch On

    kirjoittanut Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Lue lisää

    16,03 €

  • Less

    Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

    kirjoittanut Patrick Grant ...
    THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... Lue lisää

    9,52 €

  • Deluxe

    How Luxury Lost its Lustre

    kirjoittanut Dana Thomas ...
    Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved ... Lue lisää

    9,49 €

  • Phishing for Phools

    The Economics of Manipulation and Deception

    kirjoittanut George A. Akerlof, Robert J. Shiller ...
    Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Lue lisää

    18,15 €

  • This Is Service Design Doing

    kirjoittanut Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Lue lisää

    24,96 €

  • Consumed

    The need for collective change; colonialism, climate change & consumerism

    kirjoittanut Aja Barber ...
    ***'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times'The book is a blueprint for ... Lue lisää

    3,99 €

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    kirjoittanut Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Lue lisää

    14,99 €

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    kirjoittanut Elizabeth L. Cline ...
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own ... Lue lisää

    12,13 €

  • The Power of Not Thinking

    Why We Should Stop Thinking and Start Trusting Our Bodies

    kirjoittanut Dr Simon Roberts ...
    SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021Have you ever relied on your hand to remember your pin rather than your memory?Or acted out a golf stroke before going for it?Or listened to your gut on a big decision?In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information... ... Lue lisää

    6,12 €

  • Scarcity

    Why having too little means so much

    kirjoittanut Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Lue lisää

    9,49 €

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    kirjoittanut Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Lue lisää

    Ilmainen

  • Web Accessibility Cookbook

    Creating Inclusive Experiences

    kirjoittanut Manuel Matuzovic ...
    Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and other best practices. But the most fundamental aspect of creating websites is one that often falls short: accessibility. Accessibility is the cornerstone of any website, and if a website is inaccessible, users won't be able to interact with it, obtain information, sign up for ... Lue lisää

    31,09 €