An insightful discussion and practical guide on how to put customers back into the center of your business modelWith so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let ...

Control Intellectual Property, and Avoid Information OverloadGlean actionable business information from your "digital landfill" by deploying a flexible, cost-effective content management framework across your entire organization. Transforming Infoglut!: A Pragmatic Strategy for Oracle Enterprise Content Management details, step-by-step, how to rein in the current data explosion and gain the competitive edge. Get tips for building an enterprise content mana...

Control Intellectual Property, and Avoid Information Overload Glean actionable business information from your "digital landfill" by deploying a flexible, cost-effective content management framework across your entire organization. Transforming Infoglut!: A Pragmatic Strategy for Oracle Enterprise Content Management details, step-by-step, how to rein in the current data explosion and gain the competitive edge. Get tips for building an enterprise content management (ECM) team, cent...

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how dashboards and metrics might look pretty in a repor...

The visual way to get up to speed on Access 2010It's one thing to gain access to Access. It's another thing entirely to figure out how to do all the things you want to do in Access, because the software is not all that intuitive. This full-color guide clearly shows you how to get the most out of Access 2010, including how to enter new records; create, edit, and design tables and forms; organize, analyze, and share data; generate concise reports; and much more.With pages of ...

For the past ten years, O'Reilly's Oracle PL/SQL Programming has been the bestselling book on PL/SQL, Oracle's powerful procedural language. Packed with examples and helpful recommendations, the book has helped everyone--from novices to experienced developers, and from Oracle Forms developers to database administrators--make the most of PL/SQL.The fourth edition is a comprehensive update, adding significant new content and extending coverage to include the very latest Orac...

Microsoft Access is a Window based program created by Microsoft. It helps you store & manage a large collection of information.A systematically arranged database helps you manage the stored information in an efficient way so that It can access quickly whenever needed.You can easily create such a database using Access.A good Database design ensure that you will be able to perform various tasks on it efficiently and accurately and without any hindrance.

You’re beyond the basics, so dive right in and really put your database skills to work! This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. It’s all muscle and no fluff. Discover how the experts tackle Access 2007—and challenge yourself to new levels of mastery!Create tables that support your database design strategyImport and link to data from spreadsheets, text files, databases, and other ODBC ...

Key FeaturesBook DescriptionThis book is aimed at developers, designers, and architects who would like to build big data enterprise search solutions for their customers or organizations. No prior knowledge of Apache Hadoop and Apache Solr/Lucene technologies is required.What you will learnUnderstand Apache Hadoop, its ecosystem, and Apache SolrExplore industrybased architectures by designing a big data enterprise search with t...

SQL Server 2005, Microsoft's next-generation data management and analysis solution, represents a huge leap forward. It comes with a myriad of changes that deliver increased security, scalability, and power--making it the complete data package. Used properly, SQL Server 2005 can help organizations of all sizes meet their data challenges head on.Programming SQL Server 2005 from O'Reilly provides a practical look at this updated version of Microsoft's premier database product...

Your One-Stop Guide to Oracle CRM On Demand ReportingPlan, build, and distribute data-rich business intelligence reports with ease. Oracle CRM On Demand Reporting details the entire report-building process and explains how to use the powerful features available in Answers On Demand to create and share comprehensive, integrated reports. The book includes proven strategies for report design and development, real-world examples, formatting tips, advanced repo...

Make the most of Oracle Apex with this guide to best practices and its Tips and Tricks. It will help you look at the bigger picture when building applications and take more elements into account and deal with everyday common issues that are faced.Who This Book Is ForThis book is filled with tips on how to make the most of Oracle APEX. Developers beginning with application development as well as those who are experienced will benefit from this book. You will need to have basi...