All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument’s conclusion. In marketing, these “conclusions” are normative decisions about what an organization should do, for example, raise prices by five percent, add a new sales territory or, perhaps, change ...

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a “concept” is and why it is critical for marketers to develop good concept definitions (e.g., “What ...

In "His Lordship's Leopard," the story likely follows the adventures of the protagonist, who finds themselves entangled in a series of bizarre and fantastical events. The novel may begin with seemingly ordinary circumstances but quickly veers into the realm of the extraordinary.The narrative may include elements of satire and social commentary, as the protagonist encounters eccentric characters and absurd situations that challenge conventional norms and expectations. The title suggests tha...

This inspiring collection of rhyming poems and lyrical stories takes us on a journey through the author’s life as he experiences love, marriage, heartbreak, and fatherhood. Looking back from the perspective of an older man, David celebrates the precious moments that led him to where he is now, such as meeting his beloved wife, Polly. He expresses his deep love for God and country and shows readers how he rode the ups and downs of life with faith and resilience.In these difficult ti...

A collection of poignant, touching poems and quotes about love, family, and American life, infused with faith and prayers of gratitude for God’s blessings. Dwight takes on universal themes such as marriage, friendship, parenthood, farming, and even football games with a lightness, lyricism, and wisdom that is sure to resonate with readers of all ages.

Are you wondering what saying yes to following Jesus really means? Do you want to know more about Christianity but you’re not sure what, or how, to ask? Are you just beginning in a new faith in Jesus Christ?Then Start Here.Written by two authors who also know what it’s like to seek God, Start Here answers questions such as:If God is real, now what?What is the relationship between God, Jesus, and the Holy Spirit?What...

The sun had sunk red and fiery below the edge of the waving mesa, and a full tropical moon shed its glory over the landscape, making dark and mysterious the waving fields of cane, which surrounded the whitewashed courts of the palatial hacienda. The building was brilliantly lighted within, and from it came such sounds of discordant merriment as could be produced only by a singularly inferior native orchestra. Through one of the long French windows which gave on to the veranda of the house,...

The term "parlous" means full of danger or uncertainty, suggesting that the novel delves into the complexities and challenges faced by diplomats and political figures of the time. Given the era in which it was written, the novel likely reflects contemporary concerns about international relations, political maneuvering, and the delicate balance of power between nations.Wells's narrative likely follows the lives of several key characters involved in the diplomatic corps, weaving together the...

Cecil Banborough stood at one of the front windows of a club which faced on Fifth Avenue, his hands in his pockets, and a cigarette in his mouth, idly watching the varied life of the great thoroughfare. He had returned to the city that morning after a two weeks' absence in the South, and, having finished his lunch, was wondering how he could manage to put in the time till the 4:30 express left for Meadowbrook. 2 p.m., he reflected ruefully, was an hour when New York had no use and no resou...

The plot likely revolves around the amusing escapades and challenges that arise from the presence of an elephant in the lady's life and the impact it has on her social circle and surroundings. The novel may explore themes of eccentricity, societal expectations, and the bonds that form between humans and animals.Wells' writing style in "Her Ladyship's Elephant" is likely to be witty and entertaining, with a focus on clever dialogue and humorous situations. The book may appeal to readers who...

God's Focus on the Fatherless is an excellent thematic study guide offering a fresh perspective to leaders of local churches who desire to be in tune with God's heart for the marginalized within our communities. God's repeated exhortations (i.e., fatherhood, brokenness, compassion, authority, relationship, presence, justice . . .) are brought to the fore in a focused study that will expand the Christian understanding of God's compassionate heart for the least among us. The principles are t...

Written for new Christians and those in an honest exploration of Christian faith, Start Here explains how to begin in a relationship with God and where to go from there.Start Here helps those on the edge of new faith in Jesus Christ begin the journey of a lifetime. Honoring an authentic spiritual search, the authors offer biblical insight, practical teaching, and real-life examples, which address theological and practical questions about Christian...