Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If thi...

This book examines the space of meeting between two religions that open up when there are honest attempts at interreligious learning. Taking Abhishiktananda and Bede Griffiths as examplars, and the meeting between Advaita Vedanta and Christianity, the nature of the theological movements within this ‹Third Space› are identified, and the resultant hybridities are assessed for their relevance to each tradition. After brief biographical sketches, the author considers how these two monks relate...

In the grim world of Warhammer, the bloodthirsty followers of the Dark Gods ravage the land. It is a dark age, a bloody age, an age of daemons and of sorcery. It is an age of battle and death, and of the world's ending. Amidst all of the fire, flame and fury it is a time too, of mighty heroes, of bold deeds and great courage! Featuring stories from Dan Abnett and Gordon Rennie, as well as short stories by Robert Earl, Jonathan Green, James Wallis and C L Werner.Read it beca...

Used by graphic designers worldwide, Adobe InDesign CC is a layout powerhouse. But that power is easy to harness, as you’ll soon learn. These real-world projects teach you to think like a designer and master the details that set your work apart. Hone your InDesign skills as you:Produce an advertising posterDesign a magazine for print and tablet deliveryBuild interactive formsAdd controls for video, animations, and more to a digital media publicat...

Clinical Exercise Physiology, Fifth Edition, is a comprehensive guide to the clinical aspects of exercise physiology, investigating 24 chronic diseases and conditions and addressing a variety of populations. The text has been a mainstay in the field since its inception in 2003 and is an ideal resource for students preparing for clinical exercise certifications, including those offered by the American College of Sports Medicine (ACSM-CEP), American Council on Exercise (Medical Exer...

Never again confuse your vintage with your viticulture, your ullage with your oenology, your sabrage with your cepage. Bask in the admiration of your fellow drinkers, pronounce confidently on the provenance of whatever is in your glass (or your mouth), and hold your own against the most sneering of sommeliers. Written by experts and offering readers the opportunity to pass off appropriated knowledge as their own, the Bluffer's Guides provide hard fact masquerading as frivolous observation ...

Celebrity Poker Showdown co-host and world-class poker player Phil Gordon shows you how to look and play like a pro in this insider's guide to the poker world.Like a secret society, poker has its own language and custom—its own governing logic and rules of etiquette that the uninitiated may find intimidating. It's a game of skill, and playing well depends on more than just a good hand or the ability to hide emotion. The first step toward developing a style...

A Warhammer Chronicles OmnibusA collection of novels and short stories telling the story of the Empire seat of power in the World-That-Was.READ IT BECAUSEThis omnibus edition collects together tales of heroism and sacrifice focusing on the dour but courageous Winged Lancers of Kislev, the doughty rank and file of the Imperial halberdiers and the pious warrior-priests of the Sigmarite faith. Also included are an array of short storie...

This book synthesizes the best of the new research related to anxiety disorders and how they are classified and diagnosed. Dr. Dean McKay and his co-editors have brought together leading authorities from multiple theoretical traditions to present the new directions and perspectives in the field of anxiety research.The contributors also discuss why current classification systems are inadequate, and what revisions should be made. The book presents in-depth discussions of how anxiety ...

From #1 New York Times bestselling author Gordon Korman comes the funny and heartwarming sequel to the word-of-mouth hits UNGIFTED and SUPERGIFTED.School has never been a problem for twelve-year-old super-genius Noah Youkilis—at least not until he gets an admission letter to the prestigious Wilderton University. The last thing Noah wants is to go straight from eighth grade into college. Will his life ever just be normal?!Meanwhile, Noah’s best frie...

Four sons. One throne. A world on the precipice.1315 BC: Tensions soar between the great powers of the Late Bronze Age. The Hittites stand toe-to-toe with Egypt, Assyria and Mycenaean Ahhiyawa, and war seems inevitable. More, the fierce Kaskan tribes – age-old enemies of the Hittites – amass at the northern borders. When Prince Hattu is born, it should be a rare joyous moment for all the Hittite people. But when the Goddess Ishtar comes to King Mursili in a dream, she warns that the...

The Politics of Tragicomedy: Shakespeare and After offers a series of sophisticated and powerful readings of tragicomedy from Shakespeare’s late plays to the drama of the Interregnum. Rejecting both the customary chronological span bounded by the years 1603-42 (which presumes dramatic activity stopped with the closing of the theatres) and the negative critical attitudes that have dogged the study of tragicomedy, the essays in this collection examine a series of issues central to t...