Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If thi...

In the Western imagination, Islamic cultures are dominated by dogmatic religious norms that permit no nuance. Those fighting such stereotypes have countered with a portrait of Islam’s medieval “Golden Age,” marked by rationality, tolerance, and even proto-secularism. How can we understand Islamic history, culture, and thought beyond this dichotomy?In this magisterial cultural and intellectual history, Thomas Bauer reconsiders classical and modern Islam by tracing differing attitude...

Owen Winthrop, the profligate son of a New England business tycoon, has offended the town's morals one last time. His father disowns him and sends him into exile with a sizable amount of money he can waste or use to make a life for himself. He comes to California where he discovers a small fishing village with an abundant harvest of sardines. The fishermen make very little money off the catch, since most of the profits go to the canneries in Monterey. Determined to build a cannery there, O...

Essay from the year 2005 in the subject Philosophy - Philosophy of the 19th Century, grade: A- (1,7), University of Auckland (Department of Philosophy), course: Lecture, language: English, abstract: “Wer mit Ungeheuern kämpft, mag zusehn, daß er nicht dabei zum Ungeheuer wird. Und wenn du lange in einen Abgrund blickst, blickt der Abgrund auch in dich hinein.“ The German Philosopher Friedrich Nietzsche was born on October 15, 1844 in Röcken bei Lützen near Leibzig. His father was a Luthera...

During the Third Reich, a German university student is the son of the most powerful Nazi. Called before the Gestapo, he is accused of violating Paragraph 175, which makes sexual acts between men illegal. He is sent to a concentration camp where he experiences horror at the hands of his Nazi captors. The discovery that it was his lover who betrayed him to the Gestapo sends him over the edge. Based loosely on a true story, "The Seventh Circle," tells of the forgotten victims of the Holocaust...

In the Western imagination, Islamic cultures are dominated by dogmatic religious norms that permit no nuance. Those fighting such stereotypes have countered with a portrait of Islam’s medieval “Golden Age,” marked by rationality, tolerance, and even proto-secularism. How can we understand Islamic history, culture, and thought beyond this dichotomy?In this magisterial cultural and intellectual history, Thomas Bauer reconsiders classical and modern Islam by tracing differing attitude...

Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic! Are you prepared to make the most of them?Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world! It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The emergence of ecotourism has turned Antarctica into an increasingly popular tourist destination ...

Scrolls of papyrus are found in a humble grave which prove to be the written account of Senmut's life story. Oracle of the Reeds traces the story of this son of a paper maker to his education in the Prince's School in the palace at Thebes to his life as a priest of Amun and finally to the palace of Thutmose II where he secures a position as teacher in the king's harem. Here he meets the princess Hatshepsut as a child. It begins a long friendship that turns into a tempestuous love affair. W...

Thermophotovoltaics is the science and technology associated with the direct generation of electricity from high temperature heat. Potential applications include combined heat and power, portable and auxiliary power, radioisotope space power, industrial waste heat recovery and concentrated solar power. This book aims at serving as an introduction to the underlying theory, overview of present day components and system arrangements, and update of the latest developments in the field. The emp...

The volume provides a unique view on multidimensional crises, their interplay, and possible resolutions for sustainable life patterns and is therefore broadly related to the Sustainable Development Goals. Traditional unidimensional and technocratic strategies often fall short. Ultimately, people, their behavior and their habits are at the source of many problems. Therefore, it is imperative to take people, their multifaceted nature and the necessary learning and educational processes into ...

Demystify neurodiversity and master sensory processing strategies to help the autistic individuals in your life thrive. Whether you are navigating a new diagnosis in your family or looking to foster an inclusive classroom, this empowering listen translates complex psychology concepts into accessible, everyday actions.Shift from a deficit-based mindset to one that celebrates beautifully different ways of experiencing the world. Filled with warm guidance, relatable vignettes, and pra...

Master the psychology of strategic thinking and decode human behavior to consistently make smarter, winning decisions. Whether you are negotiating a salary, navigating workplace politics, or just trying to split a restaurant bill without drama, understanding these hidden rules gives you an undeniable edge. This engaging, accessible guide transforms complex economic concepts into practical tools perfect for your morning commute.Forget dense math and abstract formulas; this empowerin...