"Sharp and engaging" - The Times"The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound-----------------------------------------------------Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our...

Brought to you by Penguin.Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Googl...

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalistAcross the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertaine...