To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neurosci...

General Colin Gubbins was in charge of SOE during World War Two. This is the first biography of a man who was destined to live his life in the shadows. A biography of General Colin Gubbins, who was in charge of SOE during World War II. Gubbins was destined, by the nature of his profession, to live a secretive life, and the book, which incorporates much previously unpublished material, offers revelations about the man and his mysterious mission.

The endoscopic use of lasers in the treatment of gastrointestinal d~seases began within the last decade and has evolved rapidly. Work is now being done at more than 150 centers in Europe, the United States, Japan and the rest of the world. To date no publi cation has defined the state of the art. This text attempts to fill that void. To disseminate information about therapeutic laser endoscopy, an increasing number of short courses have been sponsored in the United States wherein the atten...

EPUB and EPDF available Open Access under CC-BY-NC-ND licence.Drawing on the voices and experiences of refugees, activists and professional practitioners, this collection illustrates the complexities of migration with real world case studies, and the possibilities of innovative and compassionate interventions.Highlighting the use of creative and narrative methods in the social, therapeutic and community sectors, all chapters provide clear practice implications. Rather than ...

Love history? Know your stuff with History in an Hour.The ‘Great War’, from July 1914 to November 1918, was without parallel. It brought to an end four dynasties, ignited revolution, and forged new nations. It introduced killing on an unprecedented scale, costing an estimated nine million lives. It was the war that destroyed any notion of romance or chivalry in battle; it pulled in combatants from nations across the globe and shattered them, body and mind.The War involved a...

**Over a million copies sold worldwideThe indispensable guide to understanding the world we make and the lives we lead.**This thoroughly revised and updated ninth edition remains unrivalled in its vibrant, engaging and authoritative introduction to sociology. The authors provide a commanding overview of the latest global developments and new ideas in this fascinating subject. Classic debates are also given careful coverage, with even the most complex ideas explained in a st...

"A richly textured and deeply moving portrait of greatness" ( Los Angeles Times).In this masterful book, prize-winning historian and authorized Churchill biographer Martin Gilbert weaves together the research from his eight-volume biography of the elder statesman into one single volume, and includes new information unavailable at the time of the original work's publication.Spanning Churchill's youth, education, and early military career, his journa...

Youth Studies: an introduction is a clear, jargon-free and accessible textbook which will be invaluable in helping to explain concepts, theories and trends within youth studies. The concise summaries of key texts and the ideas of important theorists make the book an invaluable resource. The book also raises questions for discussion, with international case studies and up-to-date examples.The book discusses important issues within youth studies, for example:ed...

"A stunning achievement of research and storytelling" that weaves together the major fronts of WWI into a single, sweeping narrative ( Publishers Weekly, starred review).It was to be the war to end all wars, and it began at 11:15 on the morning of June 28, 1914, in an outpost of the Austro-Hungarian Empire called Sarajevo. It would officially end nearly five years later. Unofficially, however, it has never ended: Many of the horrors we live with today are ...

The new edition of this established core textbook continues to give an insightful, authoritative and accessible overview of competing theoretical positions on the sociological study of childhood. The book explores the ways these theories inform key themes, including education, work, identity and agency.The study of childhood has taken on an increasingly global focus in recent years, honing in on how issues of rights, protection and development shape the lives of children and those ...

'I would choose this account over and above the rest. It is a fabulous book: full of perceptive insight that conveys all the tragedy, triumph, humour and intense drama of Churchill's time as wartime leader; and it is incredibly moving as a result' James Holland, Literary ReviewA moving, dramatic narrative of crisis and fortitude, Hastings offers one of the finest biographies of one of Britain’s finest men.When Churchill took power as Prime Minister...

This popular book provides a compelling introduction to thinking about childhood in rigorous and critical ways. Karen Wells offers a unique global perspective on children’s lives, showing how the notion of childhood varies widely and is continuously being radically re-shaped.Taking children seriously as active participants in society, the book explores key social issues such as how children are constituted as raced, classed and gendered subjects; how school and work operate as site...