- When I drink, am I killing my brain cells?- Does cramming for an exam work?- Why can't you tickle yourself?- Can you improve your brain with video games?- Why is looking at a photograph harder than playing chess?Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top n...

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing market...

Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent ...

How children think is one of the most enduring mysteries—anddifficulties—encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almostanything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind—as an infant, in school, and during adolescence?Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets a...

Nigella Collection: a vibrant new look for Nigella’s classic cookery books; previously published as FOREVER SUMMER.‘The sweetness of new potatoes, fresh peas, broad beans and the grassy herbalness of asparagus make you almost want to skip with summeriness.’Warm, witty and gloriously indulgent, this is the delectable summer classic from Nigella Lawson (“Queen of the Kitchen” – Observer Food Monthly).

Chocolate is a magical ingredient.Everyone loves eating it. And if you can cook with it, your baking will rise to a whole new level. But – here’s an untold secret – cooking with chocolate can be incredibly easy.Here Molly Bakes shares with us 50 of her favourite recipes for chocolate treats that are stylish, playful and totally delicious. They include:-Techniques (like Chocolate Cups)-Filled chocolates (like ...

What is money, and how does it work?The conventional answer is that people once used sugar in the West Indies, tobacco in Virginia, and dried cod in Newfoundland, and that today’s financial universe evolved from barter.Unfortunately, there is a problem with this story. It’s wrong. And not just wrong, but dangerous.Money: the Unauthorised Biography unfolds a panoramic secret history and explains the truth about money: what it is, where it com...

‘Zeppelin Nights is social history at its best… White creates a vivid picture of a city changed forever by war’ The Times2018 marks the centenary of the end of the First World War. In those four decisive years, London was irrevocably changed. Soldiers passed through the capital on their way to the front and wounded men were brought back to be treated in London’s hospitals. At night, London plunged into darkness for fear of Zeppeli...

A collection of essays on writers and writing by the Booker-shortlisted novelist and critic.Writing about real lives takes various forms, which overlap and may be combined with each other: biography, autobiography, biographical criticism, biographical fiction, memoir, confession, diary.In these thoughtful and enlightening essays David Lodge considers some particularly interesting examples of life-writing, and contributes several of his own. The subjects inc...

Imagine a world without sleep. A world driven to the brink of exhaustion. A waking nightmare.The world has stopped sleeping.Restless nights have grown into days of panic, delirium and, eventually, desperation. But few and far between, sleepers can still be found – a gift they quickly learn to hide.Matt Biggs is one of the sleepers.After six restless days and nights, Biggs wakes to find his wife gone. He stumbles out of the house in search of...

Winner of the 2014 Duff Cooper PrizeWinner of the 2015 Welsh Book of the Year AwardShortlisted for the 2015 James Tait Black Memorial PrizeShortlisted for the 2015 PEN Ackerley prizeLonglisted for the 2014 Thwaites Wainwright PrizeLet me take you down the thin cobblestoned streets of the Belgian border town of Bouillon. Let me take you down the alleys that lead into its ...

‘The most original of First World War centenary books; it is a travel narrative of rare resonance and insight’ Sunday TimesOn a summer morning in 1914, a teenage assassin fired the starting gun for modern history.It was a young teenage boy named Gavrilo Princip who fired that fateful shot which killed Archduke Franz Ferdinand in Sarajevo and ultimately ignited World War War. A hundred years later, Tim Butcher undertakes an extraord...