***Named aBest Business Book of 2020 by Fortune and Bloomberg*Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book offers a blueprint for how to achieve your personal and professional goals.**Shellye Archambeau recounts how she overcame the challenges she faced as a young black woman, wife, and mother, managing her personal and professional responsibilities while climbing the ranks at IBM...

Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage!This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today’s most successful and disruptive companies, including Google, Quidsi (diapers.com), Apple, Victori...

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of r...

Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book offers a blueprint for how to achieve your personal and professional goals.Shellye Archambeau recounts how she overcame the challenges she faced as a young black woman, wife, and mother, managing her personal and professional responsibilities while climbing the ranks at IBM and subsequently in her roles as CEO. Through the busts and booms of Sil...

NEW YORK TIMES BESTSELLERAn NPR Best Book of the Year • Kirkus Reviews Best Book of the YearLonglisted for the 2024 Andrew Carnegie Medal for Excellence“American Whitelash is indispensable. Really. It is.” – Ibram X. Kendi, author of How to Be an AntiracistPulitzer Prize–winning journalist Wesley Lowery confronts the sickness at th...

**From BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos and host of the forthcoming BBC Radio 4 podcast 'Communicating with Ros Atkins'**'A great read for polishing your communication skills' FORBES'For all those who want their audiences to listen and understand' JEREMY BOWEN'Precision, deftness and a calming expertise' THE TIMESDo you worry about ho...

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times.Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which the...

Believe and be unshakable.The Director of West Point’s influential Performance Psychology Program shares the secrets of mental toughness and self-belief in this definitive guide to mastering confidence, the key to peak performance in any field.Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlef...

When was the last time you listened to someone, or someone really listened to you?"If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor."-Adam Grant, #1 New York Times bestselling author of Originals and Give and Take

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and ...

Now a Wall Street Journal bestseller.Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning EPB offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through accelerated self-education.In these tumultuous times of economic and technological change, staying ahead depends on...

**An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior“Groundbreaking, magisterial, alarming.” – Financial Times**The heady optimism of the Internet’s early days has turned dark. Surveillance capitalism has deepened inequality, sown societal chaos, and undermined democracy.The fight for a human future has never been more urgent. Shoshana Zuboff argues that w...