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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • Indistractable

    How to Control Your Attention and Choose Your Life

    by Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

    9,21 €

  • Phishing for Phools

    The Economics of Manipulation and Deception

    by George A. Akerlof, Robert J. Shiller ...
    Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Read more

    15,25 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    by Barry Schwartz, Nathan N. Cheek ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

    9,21 €

  • Nudge

    The Final Edition

    by Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

    10,99 €

  • Techniques of Social Influence

    The psychology of gaining compliance

    by Dariusz Dolinski ...
    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Read more

    Free

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    by Clotaire Rapaille ...
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Read more

    7,09 €

  • Foot Work

    What Your Shoes Tell You About Globalisation

    by Tansy E. Hoskins ...
    'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent, ... Read more

    3,99 €

  • The Undoing Project

    A Friendship That Changed Our Minds

    by Michael Lewis ...
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Read more

    8,15 €

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    by Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

    Free

  • 6 Koraka+ 6 alata za uspešan servis

    by Nikolaos Sliousaregko ...
    Ova knjiga je namenjena svima onima koji žele da započnu svoju karijeru na polju ugostiteljstva, a da pritom nemaju posebnog ili nikakvog iskustva kao konobari, kao i svima onima koji već rade i već se susreću sa teškoćama u svakodnevnom radu i u postizanju rezultata.Istovremeno, knjiga je namenjena i vlasnicima ugostiteljskih objekata. Predstavljajući jedan integrisani alat kod prvih koraka obuke ... Read more

    2,99 €

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    by Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Read more

    14,99 €

  • Misbehaving

    The Making of Behavioral Economics

    by Richard H. Thaler ...
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

    8,89 €

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    by Entrepreneur Publishing ...
    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

    Free

  • Cashvertising Online

    How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

    by Drew Eric Whitman ...
    Series series Cashvertising Series
    The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive ... Read more

    12,18 €

  • Why We Buy

    The Science Of Shopping

    by Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

    18,33 €

  • The Day the World Stops Shopping

    How ending consumerism gives us a better life and a greener world

    by J. B. MacKinnon ...
    We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what ... Read more

    10,99 €

  • Unleash Your Primal Brain

    Demystifying how we think and why we act

    by Tim Ash ...
    Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The ... Read more

    8,99 € or Free with Kobo Plus

  • The Winner's Curse

    Behavioral Economics Anomalies Then and Now

    by Richard H. Thaler, Alex O. Imas ...
    Nobel Prize-winner and co-author of Nudge, Richard Thaler, and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s CurseWhy do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?Over thirty years ago, ... Read more

    14,99 €

  • Living Brands

    by Constantinos Pantidos ...
    Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and ... Read more

    11,48 € or Free with Kobo Plus

  • Think Like a Freak

    Secrets of the Rogue Economist

    by Stephen J. Dubner, Steven D. Levitt ...
    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

    9,49 €

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    by Daniel Priestley ...
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Read more

    12,99 €

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    by Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

    9,42 €

  • The Political Economy of Status

    Superstars, Markets and Culture Change

    by Theodore Koutsobinas ...
    In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative deprivation.Building on themes first identified by Veblen and Galbraith, the author analyses ... Read more

    26,70 €

  • Designing Luxury Brands

    The Science of Pleasing Customers’ Senses

    by Diana Derval ...
    Series series Business and Management (R0)
    This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to ... Read more

    62,00 €