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Indistractable

How to Control Your Attention and Choose Your Life

by Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

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*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
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The Paradox of Choice

Why More Is Less, Revised Edition

by Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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Nudge

The Final Edition

by Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

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The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
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Phishing for Phools

The Economics of Manipulation and Deception

by George A. Akerlof, Robert J. Shiller ...

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Read more

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Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm
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The Political Economy of Status

Superstars, Markets and Culture Change

by Theodore Koutsobinas ...

In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative deprivation.Building on themes first identified by Veblen and Galbraith, the author analyses ... Read more

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In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative deprivation.Building on themes first identified by Veblen and Galbraith, the author analyses
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Designing Luxury Brands

The Science of Pleasing Customers’ Senses

by Diana Derval ...

Series series Business and Management (R0)
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to ... Read more

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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to
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Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

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The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
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Techniques of Social Influence

The psychology of gaining compliance

by Dariusz Dolinski ...

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Read more

Free

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and
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6 Koraka+ 6 alata za uspešan servis

by Nikolaos Sliousaregko ...

Ova knjiga je namenjena svima onima koji žele da započnu svoju karijeru na polju ugostiteljstva, a da pritom nemaju posebnog ili nikakvog iskustva kao konobari, kao i svima onima koji već rade i već se susreću sa teškoćama u svakodnevnom radu i u postizanju rezultata.Istovremeno, knjiga je namenjena i vlasnicima ugostiteljskih objekata. Predstavljajući jedan integrisani alat kod prvih koraka obuke ... Read more

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Ova knjiga je namenjena svima onima koji žele da započnu svoju karijeru na polju ugostiteljstva, a da pritom nemaju posebnog ili nikakvog iskustva kao konobari, kao i svima onima koji već rade i već se susreću sa teškoćama u svakodnevnom radu i u postizanju rezultata.Istovremeno, knjiga je namenjena i vlasnicima ugostiteljskih objekata. Predstavljajući jedan integrisani alat kod prvih koraka obuke
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The Challenger Sale

How To Take Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Read more

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THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is
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Enshittification

Why Everything Suddenly Got Worse and What To Do About It

by Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

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*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
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The Day the World Stops Shopping

How ending consumerism gives us a better life and a greener world

by J. B. MacKinnon ...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what ... Read more

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We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what
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The Undoing Project

A Friendship That Changed Our Minds

by Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Read more

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“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
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The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

by Clotaire Rapaille ...

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Read more

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed
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Foot Work

What Your Shoes Tell You About Globalisation

by Tansy E. Hoskins ...

'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent, ... Read more

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'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent,
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Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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Αποταμιεύστε το 20% των εσόδων σας σήμερα!

FINANCIAL MANAGEMENT FOR BEGINNERS, #4

by KATERINA SKLIROU ...

Series Book 4 - FINANCIAL MANAGEMENT FOR BEGINNERS
Όπως όλοι γνωρίζουμε τα έξοδα και οι λογαριασμοί αυξάνονται και εσείς δεν καταλαβαίνετε πότε ο μήνας φτάνει 20 και το πορτοφόλι σας έχει σχεδόν αδειάσει. Η οικονομική διαχείριση δεν είναι εύκολη και θέλει εκπαίδευση.Στο βιβλίο αυτό, περιέχονται όλες τις πληροφορίες και όλα τα εργαλεία που χρειάζεστε για να τα καταφέρετε. Η επιλογή είναι δική σας. Μπορείτε να συνεχίσετε τα ίδια πράγματα που κάνατε ... Read more

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Όπως όλοι γνωρίζουμε τα έξοδα και οι λογαριασμοί αυξάνονται και εσείς δεν καταλαβαίνετε πότε ο μήνας φτάνει 20 και το πορτοφόλι σας έχει σχεδόν αδειάσει. Η οικονομική διαχείριση δεν είναι εύκολη και θέλει εκπαίδευση.Στο βιβλίο αυτό, περιέχονται όλες τις πληροφορίες και όλα τα εργαλεία που χρειάζεστε για να τα καταφέρετε. Η επιλογή είναι δική σας. Μπορείτε να συνεχίσετε τα ίδια πράγματα που κάνατε
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GenderSell

How to Sell to the Opposite Sex

by Lee E. Robert, Judith C. Tingley, Ph.D. ...

GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences. And despite the fact that women make ... Read more

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GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences. And despite the fact that women make
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The Marketing of Meaning

Why purpose markets itself

by Erik Saelens ...

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

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The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why
... Read more
Doughnut Economics

The must-read book that redefines economics for a world in crisis

by Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Read more

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**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
... Read more
Misbehaving

The Making of Behavioral Economics

by Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

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**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
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Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
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Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

by Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

Free

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
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Why We Buy

The Science Of Shopping

by Paco Underhill ...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from
... Read more

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Recommended For You

Consumer Behaviour eBooks

Indistractable

The Paradox of Choice

Nudge

Phishing for Phools

The Political Economy of Status

Designing Luxury Brands

Contagious

Techniques of Social Influence

6 Koraka+ 6 alata za uspešan servis

The Challenger Sale

Enshittification

The Day the World Stops Shopping

The Undoing Project

The Culture Code

Foot Work

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Αποταμιεύστε το 20% των εσόδων σας σήμερα!

GenderSell

The Marketing of Meaning

Doughnut Economics

Misbehaving

Influence, New and Expanded

Social Media Marketing

Why We Buy