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Recommended For You

The Paradox of Choice

Why More Is Less, Revised Edition

by Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

9,21 €

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Read more
Phishing for Phools

The Economics of Manipulation and Deception

by George A. Akerlof, Robert J. Shiller ...

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Read more

15,25 €

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm
... Read more
Indistractable

How to Control Your Attention and Choose Your Life

by Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

9,21 €

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
... Read more
Nudge

The Final Edition

by Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

10,99 €

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Read more
The Political Economy of Status

Superstars, Markets and Culture Change

by Theodore Koutsobinas ...

In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative deprivation.Building on themes first identified by Veblen and Galbraith, the author analyses ... Read more

26,70 €

In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative deprivation.Building on themes first identified by Veblen and Galbraith, the author analyses
... Read more
Designing Luxury Brands

The Science of Pleasing Customers’ Senses

by Diana Derval ...

Series series Business and Management (R0)
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to ... Read more

62,00 €

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to
... Read more
Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

16,03 €

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more
Techniques of Social Influence

The psychology of gaining compliance

by Dariusz Dolinski ...

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Read more

Free

Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and
... Read more
The Day the World Stops Shopping

How ending consumerism gives us a better life and a greener world

by J. B. MacKinnon ...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what ... Read more

10,99 €

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what
... Read more
The Undoing Project

A Friendship That Changed Our Minds

by Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Read more

8,15 €

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
... Read more
Misbehaving

The Making of Behavioral Economics

by Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

8,89 €

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

17,90 €

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

by Clotaire Rapaille ...

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Read more

7,09 €

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed
... Read more
Foot Work

What Your Shoes Tell You About Globalisation

by Tansy E. Hoskins ...

'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent, ... Read more

3,99 €

'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent,
... Read more
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

Free

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Read more
Unleash Your Primal Brain

Demystifying how we think and why we act

by Tim Ash ...

Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The ... Read more

8,99 € or Free with Kobo Plus

Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The
... Read more
The Winner's Curse

Behavioral Economics Anomalies Then and Now

by Richard H. Thaler, Alex O. Imas ...

Nobel Prize-winner and co-author of Nudge, Richard Thaler, and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s CurseWhy do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?Over thirty years ago, ... Read more

14,99 €

Nobel Prize-winner and co-author of Nudge, Richard Thaler, and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s CurseWhy do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?Over thirty years ago,
... Read more
6 Koraka+ 6 alata za uspešan servis

by Nikolaos Sliousaregko ...

Ova knjiga je namenjena svima onima koji žele da započnu svoju karijeru na polju ugostiteljstva, a da pritom nemaju posebnog ili nikakvog iskustva kao konobari, kao i svima onima koji već rade i već se susreću sa teškoćama u svakodnevnom radu i u postizanju rezultata.Istovremeno, knjiga je namenjena i vlasnicima ugostiteljskih objekata. Predstavljajući jedan integrisani alat kod prvih koraka obuke ... Read more

2,99 €

Ova knjiga je namenjena svima onima koji žele da započnu svoju karijeru na polju ugostiteljstva, a da pritom nemaju posebnog ili nikakvog iskustva kao konobari, kao i svima onima koji već rade i već se susreću sa teškoćama u svakodnevnom radu i u postizanju rezultata.Istovremeno, knjiga je namenjena i vlasnicima ugostiteljskih objekata. Predstavljajući jedan integrisani alat kod prvih koraka obuke
... Read more
The Challenger Sale

How To Take Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Read more

14,99 €

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is
... Read more
Enshittification

Why Everything Suddenly Got Worse and What To Do About It

by Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

9,42 €

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... Read more
Living Brands

by Constantinos Pantidos ...

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and ... Read more

11,48 € or Free with Kobo Plus

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and
... Read more
Think Like a Freak

Secrets of the Rogue Economist

by Stephen J. Dubner, Steven D. Levitt ...

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

9,49 €

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have
... Read more
Oversubscribed

How To Get People Lining Up To Do Business With You

by Daniel Priestley ...

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Read more

12,99 €

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first
... Read more
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FINANCIAL MANAGEMENT FOR BEGINNERS, #4

by KATERINA SKLIROU ...

Series Book 4 - FINANCIAL MANAGEMENT FOR BEGINNERS
Όπως όλοι γνωρίζουμε τα έξοδα και οι λογαριασμοί αυξάνονται και εσείς δεν καταλαβαίνετε πότε ο μήνας φτάνει 20 και το πορτοφόλι σας έχει σχεδόν αδειάσει. Η οικονομική διαχείριση δεν είναι εύκολη και θέλει εκπαίδευση.Στο βιβλίο αυτό, περιέχονται όλες τις πληροφορίες και όλα τα εργαλεία που χρειάζεστε για να τα καταφέρετε. Η επιλογή είναι δική σας. Μπορείτε να συνεχίσετε τα ίδια πράγματα που κάνατε ... Read more

6,49 €

Όπως όλοι γνωρίζουμε τα έξοδα και οι λογαριασμοί αυξάνονται και εσείς δεν καταλαβαίνετε πότε ο μήνας φτάνει 20 και το πορτοφόλι σας έχει σχεδόν αδειάσει. Η οικονομική διαχείριση δεν είναι εύκολη και θέλει εκπαίδευση.Στο βιβλίο αυτό, περιέχονται όλες τις πληροφορίες και όλα τα εργαλεία που χρειάζεστε για να τα καταφέρετε. Η επιλογή είναι δική σας. Μπορείτε να συνεχίσετε τα ίδια πράγματα που κάνατε
... Read more

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Recommended For You

Consumer Behaviour eBooks

The Paradox of Choice

Phishing for Phools

Indistractable

Nudge

The Political Economy of Status

Designing Luxury Brands

Contagious

Techniques of Social Influence

The Day the World Stops Shopping

The Undoing Project

Misbehaving

Influence, New and Expanded

The Culture Code

Foot Work

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Unleash Your Primal Brain

The Winner's Curse

6 Koraka+ 6 alata za uspešan servis

The Challenger Sale

Enshittification

Living Brands

Think Like a Freak

Oversubscribed

Αποταμιεύστε το 20% των εσόδων σας σήμερα!