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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1819 Results
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    4,02 € or Free with Kobo Plus

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Unionization and Union Leadership

    The Road Haulage Industry

    by Paul Smith ...
    Series series Routledge Studies in Employment and Work Relations in Context
    The focus of this book is the process of unionization in the road haulage industry, in particular, the role of leadership in determining the quality of union organization. It analyzes the early history of road haulage unions, the creation of the TGWU, the failure to organize the industry during the 1930s and the consequent reliance upon statutory regulation of wages and conditions, and the ... Read more

    59,75 €

  • Entertainment Public Relations

    Communicating with Audiences

    by Carol Ames ...
    Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR ... Read more

    44,72 €

  • Branding in a Digital World

    How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)

    by Hilary JM Topper MPA ...
    How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. ... Read more

    3,56 €

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands

    by Mark Batey ...
    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples ... Read more

    68,18 €

  • Attractive Charisma

    How to Create Memorable First Impression, Build Instant Rapport, and Be More Likable

    by BRADLEY CHASE ...
    This book (Attractive Charisma) will teach you how to develop your personality with solid skills to stand out, exude confidence, and captivate people. It will show you a sure pathway to confidently approach and excel in any social setting. Attractive Charisma is a book that will automatically change how you interact with others. It will arm you with “how to” equally with its “why” aspect with ... Read more

    8,49 € or Free with Kobo Plus

  • Master of Words

    manuale avanzato di copywriting e storytelling

    by Manu Messias ...
    Benvenuti nella pagina di vendita del libro "Master of Words: Advanced Copywriting and Storytelling Manual". Se state cercando di padroneggiare l'arte del copywriting e dello storytelling e di diventare un maestro della persuasione e della comunicazione efficace, siete nel posto giusto. Questo libro completo e pratico è la guida definitiva per marketer, imprenditori, scrittori e chiunque voglia ... Read more

    4,43 € or Free with Kobo Plus

  • Public Affairs in Practice

    A Practical Guide to Lobbying

    by Stuart Thomson, Steve John ...
    Series series PR In Practice
    Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools ... Read more

    32,96 €

  • Faites passer votre message !

    Réussir vos présentations en maîtrisant la dynamique en triangle

    by Pierre Goetz ...
    99% des présentations sont nulles d’après Guy Kawasaki, ancien Chief Evangelist d’Apple. Cette analyse est probablement juste tant l’exercice est délicat.Et vous, avez-vous déjà tout essayé pour captiver votre public avec des slides ?↳ Copier les mimiques des plus grands orateurs ↳ Appliquer quelques "secrets" bien gardés ↳ Utiliser des animations "originales" ↳ Fake it until you make it ↳ ... Read more

    9,99 € or Free with Kobo Plus

  • How to Build a Powerful Brand From Scratch

    Stop Selling. Start Leading. Build a Brand with a Mission

    by EMRIC LAFONT ...
    Most entrepreneurs and creatives are not failing because they lack passion or drive. They are failing because their brand lacks clarity, direction, and trust. In today’s saturated market, where every voice is louder than the last, standing out is no longer about shouting. It is about standing strong in who you are, what you offer, and why it matters. This book uncovers the core reason why so many ... Read more

    4,45 € or Free with Kobo Plus

  • Master of Words

    Advanced Copywriting and Storytelling Manual

    by Manu Messias ...
    Welcome to the sales page for the book "Master of Words: Advanced Copywriting and Storytelling Manual". If you're looking to master the art of copywriting and storytelling and become a master of persuasion and effective communication, you're in the right place. This comprehensive and practical book is the definitive guide for marketers, entrepreneurs, writers and anyone who wants to create ... Read more

    4,43 € or Free with Kobo Plus

  • 2025 Mid-Year Report on The Most Effective Public Relations Strategies for Brands

    by Andy Bhatt ...
    Navigate the dynamic public relations landscape of 2025 with SW & Associates' comprehensive Mid-Year Report. This essential guide uncovers the top PR strategies brands are leveraging to build trust, foster authentic connections, and drive measurable impact in a rapidly evolving world.Discover how to harness the power of AI for predictive insights and hyper-personalization, moving beyond ... Read more

    22,49 €

  • Imagen, Poder y Negociación

    by Roberto de Vries ...
    Negociar es un proceso que comienza dentro de cada uno y apela permanentemente a nuestro equilibrio, coherencia emocional y autoconocimiento. En esta obra el Dr. Roberto de Vries, médico psiquiatra y comunicador social, revela al lector los elementos básicos que se deben utilizar ante cualquier tipo de negociación, y que son el resultado de más de veinte cinco años de investigación. El lector ... Read more

    3,99 €

  • Comparing Charismatic Leaders’ Communication Styles

    A Study of Presidents Barack Obama and Donald Trump

    by Tim P. McMahon ...
    Series series Routledge Focus on Communication Studies
    In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader ... Read more

    29,21 €

  • Travail en Solo et Bien-être

    Comment trouver l'équilibre entre indépendance et rythme de vie?

    by Hugues LAPU ...
    Etre à votre compte et travailler chez vous vous permet de commencer à concevoir votre propre "mode de vie". C'est une tendance assez générale et cela représente probablement l'avenir du monde du travail : la technologie nous permet de travailler à distance dans de plus en plus d'entreprises et sur de plus en plus de postes. Les avantages de ce mode de travail sont largement plus nombreux que les ... Read more

    9,99 € or Free with Kobo Plus

  • The PR Professional's Handbook

    Powerful, Practical Communications

    by Caroline Black ...
    Series series PR In Practice
    At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public ... Read more

    38,36 €

  • Organizations and the Media

    Organizing in a Mediatized World

    Edited by Josef Pallas, Lars Strannegård, Stefan Jonsson ...
    Series series Routledge Studies in Management, Organizations and Society
    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal ... Read more

    49,91 €

  • Ethical Branding and Marketing

    Cases and Lessons

    Edited by Hagai Gringarten, Raúl Fernández-Calienes ...
    Series series Routledge Advances in Management and Business Studies
    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.In a contemporary environment of "truthiness" and fake news, it is more important ... Read more

    57,22 €

  • Public Relations and the Digital

    Professional Discourse and Change

    by Clea Bourne ...
    Series series Social Sciences (R0)
    This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author ... Read more

    85,85 €

  • Free Report - 7 Tips For Working With Journalists And The Media

    by David Sell ...
    The phone rings and it's a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter. ... Read more

    Free