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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1832 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    14,99 €

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    4,12 € or Free with Kobo Plus

  • Affiliate Networking

    Strategie per costruire il tuo team di affiliazione

    by Alan Revolti ...
    Non c'è modo più semplice di aumentare le tue entrate, che incrementare la vendita dei tuoi prodotti destinati a nuovi potenziali clienti e costruire un marchio riconosciuto collegandosi con veri esperti di marketing in affiliazione.Essi ti aiuteranno a creare prima di tutto motivazione e poi strategie mirate, sia durante che dopo il lancio del prodotto, ma faranno anche molto di più.Un esercito ... Read more

    1,49 € or Free with Kobo Plus

  • Like it or Plus it? - Facebook vs. Google Plus

    Wie die beiden Netzwerke Ihre Unternehmenskommunikation verändern

    by Nemo Altenberger, Jan Eisenkrein ...
    Muss das denn jetzt wirklich sein?", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen und Google+ hatte Zeit zu zeigen, was es kann. Welche Stärken Google+ hat und was Facebook einfach besser kann, damit beschäftigt sich dieses Buch. Welche grundlegenden Unterschiede und Möglichkeiten zur ... Read more

    19,99 €

  • How to Create a Trade Mark, Protect it and Build your Brand

    Liam Birkett

    by Liam M Birkett ...
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... Read more

    10,06 €

  • 总经理—你就是企业形象代言人

    by 马银春 ...
    一个组织能否在市场竞争中获得并保持竞争优势，关键取决于总经理及其领导群体。《总经理你就是企业形象代言人》让总经理及其领导具有敏锐的洞察力、丰富的想象力、高超的领导技能、坚强的意志，识别各种风险和机遇，不失时机地做出正确决策，并能凝聚整个团队，开拓市场，经营管理。作为团队的当家人，是整个团队的统帅，是企业的代言人，既要决策，又要指挥。 ... Read more

    4,35 €

  • Integração regional na América Latina

    O papel do Estado nas políticas públicas para o desenvolvimento, os direitos humanos e sociais e uma estratégia Sul - Sul

    by Sérgio Luiz Pinheiro Sant Anna ...
    Este é um livro necessário. O conhecimento sobre os vários aspectos que fazem parte do processo de integração da América Latina é uma condição essencial para compreender as possíveis alternativas de desenvolvimento sustentado e socialmente justo para cada país de nosso continente. Este livro se ocupa basicamente de uma das regiões mais avançadas das Américas em um processo de integração que já tem ... Read more

    6,49 € or Free with Kobo Plus

  • CEOs on a Mission

    Reimagining CEO Activism, Development, and Difference

    by Eric Kwame Adae ...
    Series series Communicating Responsible Diversity, Equity, and Inclusion
    Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of long interviews and the application of alternative theoretical lenses, this book examines this phenomenon within the African context on the road to creating a CEO Activism Development Model.Addressing ... Read more

    82,56 €

  • The 10-Minute PR Checklist - Earn the Publicity You Deserve

    by Mark Coker ...
    Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... Read more

    5,99 €

  • Naked Management

    Bare Essentials For Motivating The X-Generation At Work

    by Marc H. Muchnick ...
    With highly negative stereotypes circulating about "X'ers," all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has been dubbed the "X-Crisis." Learn how to overcome worker apathy and management resentment. Naked Management is the first book to provide honest, practical guidelines for managers who need to deal with ... Read more

    103,80 €

  • Pandemic Communication

    Edited by Stephen M. Croucher, Audra Diers-Lawson ...
    This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive ... Read more

    53,73 €

  • Crisis Communication Planning and Strategies for Nonprofit Leaders

    by Brittany “Brie” Haupt, Lauren Azevedo ...
    Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices.This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision ... Read more

    26,86 €

  • Oratoria Experiencial

    by Nuria Neira ...
    Conecta con tu público y sus emociones.Hoy en día trasmitir un mensaje que conecte con una audiencia, sea grande o pequeña, es fundamental para muchos profesionales. Y no solo en conferencias o charlas, también en el día a día con reuniones, presentaciones, etc.La clave no consiste únicamente en transmitir, sino en hacerlo de manera EXPERIENCIAL.La oratoria es un arte que tiene la finalidad de ... Read more

    6,99 € or Free with Kobo Plus

  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... Read more

    114,47 €

  • From Numbers to Narratives that Transform Businesses

    Harnessing the Power of Data Visualization

    by Joe Perez ...
    This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of data storytelling, blend logic with creativity, and turn insights into action. Learn to craft stunning visuals, navigate data-driven decisions, and infuse your data with key principles for maximum impact. This book is your roadmap to turning data from mere ... Read more

    67,16 €

  • Scandal

    by Aimee Duffy ...
    Series series The Tainted series
    Funny and provocative, prepare to fall in love with Scandal.What had she done?Branded a cheater and wild Playboy, Sebastian Collins’ glittering career as a pro-tennis player is almost over – thanks to an ex-fiancé set on revenge. His jet set lifestyle is cut short when his manager insists he salvage what’s left of his reputation.Alicia Simpson, PR Maven and daughter of a powerful and respected ... Read more

    4,49 €

  • Strategic Stakeholder Engagement

    by Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

    46,40 €

  • Managing the Flexible Workforce

    by Richard Pettinger ...
    The average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to mention more staff working from home. This brings with it its own particular set of problems for managers. Here, Richard Pettinger looks at the changing employment situation today and outlines what the ... Read more

    256,48 €

  • 15 Preguntas Sobre Publicidad Nativa

    by Massimo Moruzzi ...
    Series Book 3 - 15 Preguntas
    #NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la ... Read more

    Free

  • User Generated Content (UGC) Email Course

    by Emily Wild, Richard Turner ...
    This done-for-you email course gives you a simple system to help them understand and use User-Generated Content (UGC) in smart ways. By offering this course, you help yourself to grow their confidence, upsell your services, and build stronger connections that lead to long-term results ... Read more

    1,99 €

  • Exploring Internal Communication

    Towards Dialogue in the Workplace

    by Kevin Ruck, Martin Flegg ...
    Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working and the greater emphasis on inclusive workplaces.The book takes readers from applied theory and ... Read more

    Was 42,73 € Now 37,85 €