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2021
EN
The 'small actions' you take today can put you on the path to big career success tomorrow. If these actions are innovative, intelligent and well-timed, they can make a lasting impact and help you navigate your career journey in the face of uncertainty and disruptions.A key opinion leader on LinkedIn, Eric Sim shares practical and actionable tips to help you achieve your career goals. He draws these from his diverse real-life experience — from selling street food and training to be an engin...
$132.99 HKD
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With Simon Middleton, The Brand Strategy Guru
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EN
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
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48-Hour Start-up
From idea to launch in 1 weekend
2016
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Accessible
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank...
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Say Less, Get More
Unconventional Negotiation Techniques to Get What You Want
2021
EN
Accessible
Negotiationwithout fear, for everyone, everywhereNicknamed “the negotiator” as a child,Fotini Iconomopoulos has been honing her skills her entire life. As asought-after expert, for more than a decade she’s been empowering Fortune 500executives and their teams to achieve their objectives, guiding them throughhigh-stakes scenarios in industries such as consumer packaged goods, retail,professional services, energy, telecommuni...
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2009
EN
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded...
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The Minimalist Entrepreneur
How Great Founders Do More with Less
2021
EN
**'Pay attention' - Jason Fried, founder and CEO of Basecamp, bestselling author of ReWorkA revolutionary roadmap for building startups that go the distance**Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They're unprofitable, unethical and unsustainable - so why bother chasing unicorns? The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones.
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The Data-Driven Way to Win Customers' Hearts
2022
EN
Accessible
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall form...
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Entrepreneur Revolution
How to Develop your Entrepreneurial Mindset and Start a Business that Works
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EN
A no-nonsense, implementable handbook for taking part in the Entrepreneur RevolutionWe are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access u...
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Undisruptable
Timeless business truths for thriving in a world of non-stop change
2021
EN
Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down.So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rule...
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2005
EN
Create systems that run every aspect of your business-so you don't have to.You didn't start your business just to become a slave to it, but how do you get things done the way you want when you're not there? Self-made millionaire and entrepreneurial expert Brad Sugars shows you how. Brad walks you step-by-step through the entire process of systemizing your business. Discover how to:Recognize the ways systems can dramatically increase productivity and p...
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How to Start a Creative Business
The Jargon-Free Guide for Creative Entrepreneurs
2013
EN
A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses.Based on a uniq...
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or Free with Kobo PlusYour Creative Career
Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle
2018
EN
Anna Sabino is an artist, but certainly not a starving one. She wasn’t born into a wealthy family, didn’t inherit money from a distant relative, and doesn’t have a rich husband. But she made it as an entrepreneur, as a single woman, and most importantly, as an artist.In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal is to build an empire and...
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