Prepare students for a career in sport media relations.As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become the bywords. Media Relations in Sport, Fifth Edition, examines the intersection and trajectory of emerging technology, platforms, and trends with foundational principles of communication to give students and industry professionals alike a nuanc...

For many football fans, the National Football League season of 1970 was a landmark year in the history of the game. The NFL and the American Football League finally began playing as a merged league—one that featured such legendary figures as George Blanda, Tom Dempsey, Vince Lombardi, George Allen, Sid Gillman, Lamar Hunt, and Al Davis. The NFL, Year One focuses on several key games throughout this thrilling initial season. One saw the Raiders and Browns play in Cleveland. This co...

Recent years have been among the most challenging in NFL history, culminating in the 2020-21 coronavirus and social justice issues. Yet a complete understanding of where the NFL is today begins with a five-year period that was the most transformative for the league. From 1957 to 1962, the NFL saw: the advent of unionization, with a landmark Supreme Court decision; the legendary 1958 title game, the first to go into sudden death overtime; a challenge from the American Football League that w...

A tight, dramatic NFL playoff game is exciting on its own, but two of the most dramatic in the same afternoon might result in the most compelling day in football history. This book is the first to capture the excitement and tension of December 23, 1972, when Pittsburgh played Oakland and Dallas met San Francisco in a pair of first-round playoff games that captivated millions. One game saw Dallas rally from three scores down in the fourth quarter, while the other featured the most famous en...

The year 1970 was grim in the United States and worldwide. Vietnam, continuing civil and political divisions, a fear of growing lawlessness, all seemed to point to a bleak future. The 70s were also a time when traditional boundaries were being challenged, from the color of skin to the length of hair. Sports events, issues, and athletes from the very first year of this tumultuous decade reflect the dramatic changes that were taking place around the country. Nowhere was this more evident tha...

This book examines the relationship between sport and religion with regard to twenty-first century topics such as race, fandom, education, and culture. The contributors provide new insights into the people, movements, and events that define the complex relationship between sport and religion around the world. A wonderful addition to any academic course on religion, sports, ethics, or culture as a whole.

“Seldom does a sports biography—especially a page-turner—so comprehensively explain the forces that made an icon the way they are.” – Sports IllustratedFrom the author of The Last Hero: A Life of Henry Aaron comes the definitive biography of Hall of Famer Rickey Henderson, baseball’s epic leadoff hitter and base-stealer who also stole America’s heart over nearly five electric decades in the game.Few names in the history of...

The story of the remarkable 1968 baseball season. "Seldom does an era, and do sports personalities, come alive so vividly, and so unforgettably." — The Boston GlobeIn 1968, two remarkable pitchers would dominate the game as well as the broadsheets. One was black, the other white. Bob Gibson, together with the St. Louis Cardinals, embodied an entire generation's hope for integration at a heated moment in American history. Denny McLain, his adversary, was a ...

A compulsively readable sports narrative by senior NFL writer for ESPN's The Undefeated (now Andscape), Jason Reid, chronicling both the history of Black players in the NFL, such as Warren Moon, and the recent careers of groundbreaking Black quarterbacks, including Colin Kaepernick.In September 2019, ESPN's The Undefeated website (now Andscape) began a season-long series of articles on the emergence of Black quarterbacks in the NFL. The first article in the series w...

Pennant races are arguably the most important aspect of baseball. Players, teams, and franchises are all after one goal: to win the pennant and get into the post-season. But what really determines who wins? Statistical analyses of baseball abound: different ways of breaking down everyone's individual performance, from hitters and pitchers to managers and even owners. But surprisingly, team success-what makes some teams winners over an entire season-has never been looked at with the same st...

From Europe’s rugby and soccer evolved a truly American sport. Played across the United States at parks, schools, universities, and in stadiums, football is as much a part of America’s iconographic experience as apple pie. Emerging from college campuses, it has blossomed to become a popular form of recreation throughout the country, as well as a professional-sports juggernaut. This detailed narrative examines the history of gridiron football, including the teams and players that have helpe...

Major League Baseball was in crisis in 1968. The commissioner was inept, professional football was challenging the sport's popularity and the game on the field was boring, with pitchers dominating hitters in a succession of dull, low-scoring games. The major league expanded for the 1969 season but the muddled process by which new franchises were selected highlighted the ineffective management of the sport.This book describes how baseball reached its nadir in the late 1960s and how ...