Every business wants to convert their clients or customers into amazing fans. Not only will such clients stay with you for the long-term, they will also be your best ambassadors through their enthusiastic free word-of-mouth advertising for your organisation.Needless to say, these amazing fans of yours will provide a constant and growing stream of income and win more loyal customers for your business – a source of business sustainability and prosperity.The key question is "H...

The GuruBook is an inspiring collection of 45 articles and interviews with well-known thought leaders and entrepreneurs, whose leadership and strategic skills have resulted in very successful businesses. These renowned leaders, entrepreneurs, and innovators have tested their visions and assumptions and have forged revolutionary business models.In this book, they share their most important insights, learnings, and tools. They cover broad topics such as entrepreneurship, innovation, ...