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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1685 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • How To Win Friends and Influence People

    by Dale Carnegie ...
    INTERNATIONAL BESTSELLEROVER 30 MILLION COPIES SOLD WORLDWIDEHow to Win Friends and Influence People by bestselling author Dale Carnegie is one of the most groundbreaking selfhelp books of all time. This book has now sold over 30 million copies worldwide, helping and inspiring millions of readers along the way in achieving their true potential.According to Carnegie, the ability to communicate ... Read more

    ₹47.20 or Free with Kobo Plus

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    ₹601.08

  • Crystallizing Public Opinion

    by Edward L. Bernays, GP Editors ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Opinion' by Edward L. Bernays. It is a ground-breaking and, as history has demonstrated, influential manual on the most important concepts of mass persuasion that was first published in 1923. This famous ... Read more

    ₹51.92

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    ₹973.61

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    ₹1,097.62

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • Secrets of Great Public Speakers Exposed!

    by Dale Beaumont ...
    IN THIS BOOK YOU WILL DISCOVER...Why the ability to communicate in public is critical to your success.The essential skills all successful speakers have in common.How to overcome fear and project confidence to your audience.How to plan and structure a presentation for maximum impact.How to use the right type of humour and have your audience in stitches.Simple techniques to communicate subconscious ... Read more

    ₹1,674.00 or Free with Kobo Plus

  • The Oxford Handbook of Corporate Reputation

    Edited by Michael L. Barnett, Timothy G. Pollock ...
    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Read more

    ₹2,421.11

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    by Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Read more

    ₹1,417.40

  • Effective Financial Communication

    Key Concepts, Empirical Insights, and Implications for Practice

    by Christian Pieter Hoffmann, Nadine Strauß ...
    Series series Routledge Open Business and Economics
    Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and ... Read more

    Free

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    ₹1,157.33

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    ₹996.97

  • Quality in the Public Sector

    Essential Skills for the Public Sector, #7

    by Jennifer Bean, Lascelles Hussey ...
    Series Book 7 - Essential Skills for the Public Sector
    This book is one of a series of books entitled "Essential Skills for the Public Sector". It sets out ways in which those providing public sector services can clarify what is meant by quality and how quality can be achieved. It considers issues such as setting standards, measuring and monitoring quality and the cost versus the benefit of introducing quality systems. It is increasingly important ... Read more

    ₹839.00 or Free with Kobo Plus

  • Sociopolitical Advocacy and the Role of Public Relations

    Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

    Edited by Holly K. Overton, Nicholas Browning ...
    Series series Routledge Research in Public Relations
    This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial ... Read more

    ₹7,046.58

  • Comment faire des cartes de visites originales

    by Baptiste ...
    Comment faire des cartes de visites originalesinclus 100 idées de cartes originales ... Read more

    ₹111.11 or Free with Kobo Plus

  • Street Team Smarts

    An Author's Guide to Building and Running a Successful Street Team

    by Sara Humphreys ...
    Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Read more

    ₹112.54 or Free with Kobo Plus

  • Door het stof

    Als je persoonlijke reputatie onder vuur ligt

    by Bart van Leeuwen ...
    Wat gebeurt er als je persoonlijke reputatie van de ene op de andere dag wordt aangetast? Wat maak je mee als je leven in een soort van nachtmerrie verandert? En wat kan je doen om die reputatie te herstellen?Bart van Leeuwen, reputatie-expert, onderzoekt bekende en onbekende voorbeelden van persoonlijke reputatieschendingen, zoals beschuldigingen in de media of een verdenking van justitie. Wat ... Read more

    ₹1,121.22

  • Red Fire Branding

    by Liz Goodgold ...
    How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales ... Read more

    ₹1,189.66

  • The ABC'S of Local Government Management

    Equity, Efficiency, and Effectiveness

    by John Bauer ...
    "ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public ... Read more

    ₹567.23

  • PR Proverbs

    Your Launch Pad for an Exceptional Personal and Professional Reputation

    by Glynnis Woolridge ...
    No amount of good publicity can save you from a bad reputation.Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoiler alert - it's you!). Award-winning public relations strategist Glynnis Woolridge reveals how to see beyond surface issues and dig deeply to inspect the condition of your character, the foundation on ... Read more

    ₹919.80

  • Digital Communication and Media Linguistics

    With Case Studies in Journalism, PR, and Community Communication

    by Aleksandra Gnach, Wibke Weber, Martin Engebretsen, Daniel Perrin ...
    This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital ... Read more

    ₹3,601.23