Restaurant-Quality Meals You Won’t Believe Are KetoChef Michael Silverstein brings his culinary know-how into your home with this collection of fresh, flavorful recipes that reimagine Keto cuisine. Instead of falling back on the typical “diet” substitutions, the unique dishes in this book have been carefully developed to feature big, bold flavors and smarter cooking methods that set them apart from other Keto recipes. Learn how easy it is to create healthier, resta...

**Runner-up on MasterChef All-Stars with Gordon Ramsay**Quality Keto Meals to Simplify Your LifeNow, fitting the Keto diet into your lifestyle is both simple and affordable! Celebrity chef Michael Silverstein is back with 60 outstanding recipes that cut down on carbs and time spent in the kitchen. His latest collection brings you restaurantworthy Keto dinners that are ready in no time at all—30 minutes or less, to be exact. These l...

Language enables us to represent our world, rendering salient the identities, groups, and categories that constitute social life. Michael Silverstein (1945–2020) was at the forefront of the study of language in culture, and this book unifies a lifetime of his conceptual innovations in a set of seminal lectures. Focusing not just on what people say but how we say it, Silverstein shows how discourse unfolds in interaction. At the same time, he reveals that discourse far exceeds discrete even...

**“Mike is refining American comfort food." —GORDON RAMSAYKeto Takes on Beloved Favorites**If you think going Keto means giving up your guilty pleasures, think again. Chef Michael Silverstein, author of New Keto Cooking, is back with this stick-to-your-ribs collection of low-carb comfort foods everyone will love. His renowned culinary skills make him an expert on Keto substitutions that don’t sacrifice flavor, and he knows firsthand the benefits of the diet—he lost more tha...

This analysis of campaign messaging and image-making is "a fascinating read and an illuminating look into the complex realm of political rhetoric" ( Publishers Weekly).It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, f...

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the de...

Over the past several decades, researchers as well as social policymakers and educators have acknowledged the importance that fathers play in their children's lives. A good deal of research on fathering has been conducted among Euro-American families in North America. However, our understanding of fathering across various ethnic groups remains limited. Throughout Canada and the United States, the immigrant population has been growing rapidly. Currently, no book has delineated the field of ...

In A Time to Speak Out, a collection of strong Jewish voices come together to explore some of the most challenging issues facing diaspora Jews. With articles on such topics as international law, the Holocaust, varieties of Zionism, self-hatred, the multiplicity of Jewish identities, and human rights, these essays provide powerful evidence of the vitality of independent Jewish opinion as well as demonstrating that criticism of Israel has a crucial role to play in the continuing his...

Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own experiences, 20 million people can tell you otherwise. Online Dating For Dummies wi...

The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't wan...

Rocket racconta la storia di sedici leader straordinari che hanno dato vita a grandi brand. Due esempi: Leslie Wexner spiega come ha trasformato due soli negozi in Victoria’s Secret, un marchio internazionale da 6,5 miliardi di dollari; Howard Schultz ripercorre la strada che da una piccola caffetteria di Seattle ha condotto a Starbucks, un’azienda con 22.000 punti vendita. Ogni case history assume il valore di una lezione pratica, con tutte le informazioni necessarie per trasformare i vos...