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Livres audio Comportement du consommateur

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  • Livre audio

    Six Sigma

    The Breakthrough Management Strategy Revolutionizing the World's Top Corporation

    par Richard Schroeder, Mikel Harry Ph.D. ...
    Lu par James Lurie ...

    Version Abrégée

    5 heure 10 min

    The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any ... En savoir plus

    12,09 €

  • Livre audio

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    par Jeanine Marks, Alexis Chang ...
    Lu par Marcus Mulenga ...

    Version Longue

    18 min

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... En savoir plus

    10,60 € ou Gratuit avec Kobo Plus

  • Livre audio

    Giv dit barn gode pengevaner

    par Anne Juel Jørgensen ...
    Lu par Katrine Bach ...

    Version Longue

    2 heure 55 min

    Gode pengevaner er med til at skabe et trygt liv for både børn og voksne. Det er et liv, hvor der er penge til hverdagen, til krisetider og til at have det sjovt. Det er vaner, du kan give videre til dine børn.I "Giv dit barn gode pengevaner" giver børne- og pengeekspert Anne Juel Jørgensen med udgangspunkt i den nyeste forskning konkrete redskaber til, hvordan du gennem sjove lege og aktiviteter ... En savoir plus

    8,02 €

  • Livre audio

    Why Web3 Marketing Converts Gen Z

    A Gamified, Community-First, Collaborative Strategy

    par Jack Dalrymple ...
    Lu par Digital Voice Martin G ...

    Version Longue

    3 heure 12 min

    This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... En savoir plus

    21,66 € ou Gratuit avec Kobo Plus

  • Livre audio

    Treasure Hunt

    Inside the Mind of the New Consumer

    par Michael J. Silverstein, John Butman ...
    Lu par John H. Mayer ...

    Version Longue

    9 heure 19 min

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... En savoir plus

    13,00 €

  • Livre audio

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    par Kartik Hosanagar ...
    Lu par Joe Knezevich ...

    Version Longue

    5 heure 58 min

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... En savoir plus

    15,17 €

  • Livre audio

    How to Get Rich the American Way

    Classic financial advice that worked and didn’t, throughout time (The International edition of How to Get Rich in American History)

    par Joseph Moore ...
    Lu par Brett Barry ...

    Version Longue

    10 heure 5 min

    A Next Big Idea Club Must-Read'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing'Refreshingly unequivocal advice.' Publishers WeeklyIn richly told stories and wild self experiments, historian and investor Joseph Moore tests history's best and worst financial advice to find what worked, what d... ... En savoir plus

    27,73 €

  • Livre audio

    Honest to Greatness

    How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

    par Peter Kozodoy, Sharon Lechter ...
    Lu par Peter Kozodoy, Coleen Marlo ...

    Version Longue

    In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... En savoir plus

    31,20 €

  • Livre audio

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    par Matt Johnson PhD, Prince Ghuman ...
    Lu par Roger Wayne ...

    Version Longue

    9 heure

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... En savoir plus

    17,29 € ou Gratuit avec Kobo Plus

  • Livre audio

    For the Culture

    The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

    par Marcus Collins ...
    Lu par Cary Hite ...

    Version Longue

    9 heure 32 min

    **From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a ... En savoir plus

    14,92 €

  • Livre audio

    The Undoing Project

    A Friendship that Changed the World

    par Michael Lewis ...
    Lu par Dennis Boutsikaris ...

    Version Longue

    10 heure 17 min

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... En savoir plus

    12,64 €

  • Livre audio

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    par Diane Osgood, PhD ...
    Lu par Andrea Gallo ...

    Version Longue

    8 heure 2 min

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... En savoir plus

    17,33 €

  • Livre audio

    The Ultimate Marketing Engine

    5 Steps to Ridiculously Consistent Growth

    par John Jantsch ...
    Lu par John Jantsch ...

    Version Longue

    5 heure 30 min

    Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The ... En savoir plus

    21,62 €

  • Livre audio

    Buyer Personas

    How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

    par Adele Revella ...
    Lu par Pam Ward ...

    Version Longue

    7 heure 2 min

    Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... En savoir plus

    17,33 €

  • Livre audio

    Consumer Experiences and Emotion Management

    par Avinash Kapoor ...
    Lu par Adam Lofbomm ...

    Version Longue

    4 heure 41 min

    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global ... En savoir plus

    11,26 €

  • Livre audio

    User Tested

    How the World's Top Companies Use Human Insight to Create Great Experiences

    par Janelle Estes, Andy MacMillan ...
    Lu par Lexi Mae ...

    Version Longue

    6 heure 8 min

    Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how ... En savoir plus

    17,33 €

  • Livre audio

    The Power of Fifty Bits

    par Bob Nease, , PhD ...
    Lu par Qarie Marshall ...

    Version Longue

    5 heure 24 min

    Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer ... En savoir plus

    21,66 €

  • Livre audio

    High-Tech, High-Touch Customer Service

    Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    par Micah Solomon ...
    Lu par Micah Solomon, Sean Pratt ...

    Version Longue

    6 heure 7 min

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of ... En savoir plus

    24,25 €

  • Livre audio

    Knowledge and the Wealth of Nations

    A Story of Economic Discovery

    par David Warsh ...
    Lu par Mike Chamberlain ...

    Version Longue

    17 heure 7 min

    "What The Double Helix did for biology, David Warsh's Knowledge and the Wealth of Nations does for economics." —Boston GlobeA stimulating and inviting tour of modern economics centered on the story of one of its most important breakthroughs. In 1980, the twenty-four-year-old graduate student Paul Romer tackled one of the oldest puzzles in economics. Eight years later he solved it. This book tells ... En savoir plus

    21,66 €

  • Livre audio

    This Is Personal

    The Art of Delivering the Right Email at the Right Time

    par Brennan Dunn ...
    Lu par Matt Weisgerber ...

    Version Longue

    6 heure 14 min

    Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... En savoir plus

    13,86 €

  • Livre audio

    Licence to be Bad

    How Economics Corrupted Us

    par Jonathan Aldred ...
    Lu par Charlie Anson ...

    Version Longue

    10 heure 48 min

    Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... En savoir plus

    13,79 €

  • Livre audio

    Pathway To Profit (Second Edition)

    par Jacob Healy ...
    Lu par Jacob Healy ...

    Version Longue

    2 heure 41 min

    Around the globe, people are growing weary—tired of being manipulated, undervalued, and treated as mere profit sources. Many dream of breaking free to build businesses that reflect their values, aspirations, and authentic selves. But often, the journey of entrepreneurship feels like a far cry from that vision.You likely started with dreams of freedom—spending more time with family, traveling to ... En savoir plus

    5,19 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Things We Love

    How Our Passions Connect Us and Make Us Who We Are

    par Aaron Ahuvia, PhD ...
    Lu par Steven Jay Cohen ...

    Version Longue

    8 heure 26 min

    A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... En savoir plus

    19,99 €

  • Livre audio

    Frihed, FIRE & familieliv

    par Emilie Ekelund Mørck ...
    Lu par Marie Mondrup ...

    Version Longue

    3 heure 38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... En savoir plus

    9,05 €