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Recommandé pour vous

Livre audio

Mindmasters (Gary Tiedmann narration)

The Data-Driven Science of Predicting and Changing Human Behavior

par Sandra Matz ...

Lu par Gary Tiedemann ...

Version Longue

6 heure 37 min

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... En savoir plus

17,33 €

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In
... En savoir plus
Livre audio

The Customer-Base Audit

The First Step on the Journey to Customer Centricity

par Peter Fader, Bruce Hardie, Michael Ross ...

Lu par Walter Dixon ...

Version Longue

4 heure 42 min

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... En savoir plus

17,33 €

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services?
... En savoir plus
Livre audio

Irreplaceable

How to Create Extraordinary Places that Bring People Together

par Kevin Ervin Kelley ...

Lu par Kevin Ervin Kelley ...

Version Longue

7 heure 39 min

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more ... En savoir plus

17,33 €

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more
... En savoir plus
Livre audio

This Is Personal

The Art of Delivering the Right Email at the Right Time

par Brennan Dunn ...

Lu par Matt Weisgerber ...

Version Longue

6 heure 14 min

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... En savoir plus

13,86 €

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
... En savoir plus
Livre audio

The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

par Allen Weiss, PhD, Debbie J. MacInnis, PhD ...

Lu par Allen Weiss ...

Version Longue

7 heure 30 min

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss ... En savoir plus

13,86 €

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss
... En savoir plus
Livre audio

The Human Experience

How to make life better for your customers and create a more successful organization

par John Sills ...

Lu par Simon Shepherd ...

Version Longue

6 heure 54 min

Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... En savoir plus

22,00 €

Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the
... En savoir plus
Livre audio

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

par Naomi Oreskes, Erik M. Conway ...

Lu par Liza Seneca ...

Version Longue

21 heure 27 min

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... En savoir plus

30,34 €

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an...
... En savoir plus
Livre audio

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

par Eric Giegelmann ...

Lu par Voix Numérique Francine G ...

Collection Livre audio 5 - Économie, finance et travail
Version Longue

2 heure 20 min

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour ... En savoir plus

1,73 € ou Gratuit avec Kobo Plus

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour
... En savoir plus
Livre audio

Sell Anything to Anyone with Confidence

The Secret Psychology Behind Persuasive Sales

par Silas Mary ...

Lu par Digital Voice Archie G ...

Version Longue

2 heure 48 min

This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book ... En savoir plus

6,93 € ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book
... En savoir plus
Livre audio

¡Lo quiero!

El poder del deseo mimético en el día a día

par Luke Burgis ...

Lu par Miguel Vegas ...

Version Longue

9 heure 13 min

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de ... En savoir plus

8,90 €

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de
... En savoir plus
Livre audio

AI Einfach

Wie Künstliche Intelligenz Dein Leben Verändert (auch wenn du es nicht bemerkst)

par Alessandro Totaro ...

Lu par Digitale Stimme Georg G ...

Collection Livre audio 1 - Mit KI leben – Wie künstliche Intelligenz dein Leben verändert
Version Longue

2 heure 4 min

Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band ... En savoir plus

2,59 € ou Gratuit avec Kobo Plus

Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band
... En savoir plus
Livre audio

Work Shop

The consumer-driven transformation of Commercial Real Estate

par Joe Brady ...

Lu par Joe Brady ...

Version Longue

4 heure 50 min

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service ... En savoir plus

9,53 € ou Gratuit avec Kobo Plus

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service
... En savoir plus
Livre audio

Balkonkraftwerk mit Speicher nutzen

Balkonkraftwerk anmelden und Stromkosten senken.

par SGO Hörbücher ...

Lu par Helmut Stieglbauer (AI) ...

Version Longue

1 heures 29 min

Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst ... En savoir plus

4,99 €

Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst
... En savoir plus
Livre audio

Winning Her Business

How to Transform the Customer Experience for the World’s Most Powerful Consumers

par Bridget Brennan ...

Lu par Lisa Wright ...

Version Longue

4 heure 19 min

Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.**When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women*.* With women driving 70 to ... En savoir plus

18,53 €

Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.**When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women*.* With women driving 70 to
... En savoir plus
Livre audio

Joe Public 2030

Five Potent Predictions Reshaping How Consumers Engage Healthcare

par Chris Bevolo ...

Lu par Mike Stanley ...

Version Longue

9 heure 30 min

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and ... En savoir plus

23,68 €

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and
... En savoir plus
Livre audio

R.E.D. Marketing

The Three Ingredients of Leading Brands

par Greg Creed, Ken Muench ...

Lu par Greg Creed, Ken Muench ...

Version Longue

7 heure 30 min

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... En savoir plus

23,68 €

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum!
... En savoir plus
Livre audio

The Ultimate Marketing Engine

5 Steps to Ridiculously Consistent Growth

par John Jantsch ...

Lu par John Jantsch ...

Version Longue

5 heure 30 min

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The ... En savoir plus

21,62 €

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The
... En savoir plus
Livre audio

The Rules That Make Us

How Culture Shapes the Way We Act, Think, Believe and Buy

par Oliver Sweet ...

Lu par Oliver Sweet ...

Version Longue

9 heure 36 min

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique ... En savoir plus

27,73 €

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique
... En savoir plus
Livre audio

Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow's Consumers

par Raja Rajamannar ...

Lu par Josh Childs ...

Version Longue

6 heure 12 min

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... En savoir plus

21,62 €

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in
... En savoir plus
Livre audio

Binge Times

Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

par Dade Hayes, Dawn Chmielewski ...

Lu par Will Damron ...

Version Longue

12 heure 24 min

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon ... En savoir plus

23,68 €

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon
... En savoir plus
Livre audio

Marketing in the AI Era

Why Personalization Wins the Customer Experience

par Yaniv Navot ...

Lu par Paige McKinney, Christopher C. Odom ...

Version Longue

4 heure 20 min

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can ... En savoir plus

18,53 €

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can
... En savoir plus
Livre audio

The Other Side of Change

The Inspiring Bestseller on Finding Strength and Happiness in Adversity

par Maya Shankar ...

Lu par Maya Shankar ...

Version Longue

5 heure 50 min

Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she ... En savoir plus

16,08 €

Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she
... En savoir plus
Livre audio

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

par Seth Godin ...

Lu par Seth Godin ...

Version Longue

9 heure 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... En savoir plus

22,54 €

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... En savoir plus
Livre audio

May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

par Alex Edmans ...

Lu par Alex Edmans ...

Version Longue

8 heure 33 min

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by ... En savoir plus

16,08 €

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by
... En savoir plus

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Recommandé pour vous

Livres audio Comportement du consommateur

Mindmasters (Gary Tiedmann narration)

The Customer-Base Audit

Irreplaceable

This Is Personal

The Brand Benefits Playbook

The Human Experience

The Big Myth

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

Sell Anything to Anyone with Confidence

¡Lo quiero!

AI Einfach

Work Shop

Balkonkraftwerk mit Speicher nutzen

Winning Her Business

Joe Public 2030

R.E.D. Marketing

The Ultimate Marketing Engine

The Rules That Make Us

Quantum Marketing

Binge Times

Marketing in the AI Era

The Other Side of Change

This Is Strategy

May Contain Lies