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Livres audio Comportement du consommateur

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  • Livre audio

    Risk Mein Ishq Nahi

    par Vivek Kaul ...
    Lu par Vivek Kaul ...
    Collection Livre audio 10 - Economics, Ek Prem Katha

    Version Longue

    28 min

    जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है. ... En savoir plus

    2,99 €

  • Livre audio

    How to Save a Small Fortune - And The Planet

    A Guide to Smart, Sustainable Spending Beyond COVID-19

    par R.A. Dalkey ...
    Lu par R.A. Dalkey ...
    Collection Livre audio 19 - The Thrills of Thrift

    Version Longue

    2 heure 41 min

    There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay ... En savoir plus

    6,89 € ou Gratuit avec Kobo Plus

  • Livre audio

    AI Simple

    Cómo la Inteligencia Artificial Está Cambiando Tu Vida (aunque no te des cuenta)

    Collection Livre audio 1 - Vivir con la IA – Cómo la inteligencia artificial transforma tu vida

    Version Longue

    2 heure 14 min

    Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la ... En savoir plus

    2,59 € ou Gratuit avec Kobo Plus

  • Livre audio

    Perception

    Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

    Version Longue

    3 heure 51 min

    Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the ... En savoir plus

    10,39 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Social Brain

    The Psychology of Successful Groups

    Version Longue

    8 heure 54 min

    Brought to you by Penguin.How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer?In The Social Brain leading experts from the worlds of ... En savoir plus

    14,93 €

  • Livre audio

    The Challenger Sale

    How To Take Control of the Customer Conversation

    Version Longue

    5 heure 43 min

    Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... En savoir plus

    14,93 €

  • Livre audio

    Punters

    How Paddy Power Bet Billions and Changed Gambling Forever

    par Aaron Rogan ...
    Lu par Aidan Kelly ...

    Version Longue

    9 heure 15 min

    The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but ... En savoir plus

    22,99 €

  • Livre audio

    The Cult of We

    WeWork and the Great Start-Up Delusion

    Version Longue

    13 heure 14 min

    ‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli ... En savoir plus

    25,99 €

  • Livre audio

    Chief Behavioral Officer

    Wie Sie mit den psychologischen Erkenntnissen der Verhaltensökonomie den Unternehmenserfolg erhöhen

    par Dominik Imseng ...
    Lu par Jochen Hennecke ...

    Version Longue

    3 heure 17 min

    Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und ... En savoir plus

    15,99 €

  • Livre audio

    ¡Lo quiero!

    El poder del deseo mimético en el día a día

    par Luke Burgis ...
    Lu par Jesús Granados ...

    Version Longue

    10 heure 5 min

    Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de ... En savoir plus

    8,90 €

  • Livre audio

    Digital Customer Success

    Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth

    Version Longue

    6 heure 58 min

    Automate your customer success efforts to reduce churn and increase profitsIn Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help ... En savoir plus

    17,33 €

  • Livre audio

    Customer Love

    Great Stories About Great Service

    par Mac Anderson ...
    Lu par Derek Shetterly ...

    Version Longue

    1 heures 19 min

    If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal ... En savoir plus

    13,85 €

  • Livre audio

    Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    par Pauline Brown ...
    Lu par Vivienne Leheny ...

    Version Longue

    6 heure 57 min

    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... En savoir plus

    21,62 €

  • Livre audio

    Reengineering Retail

    par Doug Stephens ...
    Lu par Doug Stephens ...

    Version Longue

    7 heure 31 min

    Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... En savoir plus

    15,65 € ou Gratuit avec Kobo Plus

  • Livre audio

    Frihed, FIRE & familieliv

    Version Longue

    3 heure 38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... En savoir plus

    9,05 €

  • Livre audio

    Stock Market

    par Vivek Kaul ...
    Lu par Vivek Kaul ...
    Collection Livre audio 9 - Economics, Ek Prem Katha

    Version Longue

    27 min

    आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में. ... En savoir plus

    2,99 €

  • Livre audio

    Why We Fight

    The Roots of War and the Paths to Peace

    Version Longue

    12 heure 25 min

    Brought to you by Penguin.An acclaimed expert on violence and seasoned peacebuilder explains the five reasons why conflict (rarely) blooms into war, and how to interrupt that deadly process.It's easy to overlook the underlying strategic forces of war, to see it solely as a series of errors, accidents, and emotions gone awry. It's also easy to forget that war shouldn't happen-and most of the time ... En savoir plus

    14,93 €

  • Livre audio

    Verden efter væksten. Livet i post-kapitalismens tid

    par Tim Jackson ...
    Lu par Mikkel Schou ...

    Version Longue

    8 heure 4 min

    Vores liv er underlagt fysiske og materielle begrænsninger, sådan er livet, sådan er verden, begrænset og i skarp modsætning til den dominerende myte, myten om ubegrænset vækst. Vi er låst fast i denne myte, fanget i forbrugermentalitetens jernbur. Men vi har selv bygget buret ...Tim Jacksons "Verden efter væksten" er et både videnskabeligt og lidenskabeligt opgør med denne myte.Et af bogens ... En savoir plus

    8,13 €

  • Livre audio

    The Number Bias

    How numbers dominate our world and why that's a problem we need to fix

    par Sanne Blauw ...
    Lu par Sophie Roberts ...

    Version Longue

    4 heure 34 min

    'A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed.' - Angela Saini, author of SuperiorEven if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.It ... En savoir plus

    21,66 €

  • Livre audio

    Exponential

    Transform Your Brand by Empowering Instead of Interrupting

    par Jeff Rosenblum ...
    Lu par Barry Abrams ...

    Version Longue

    5 heure 6 min

    One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to ... En savoir plus

    16,46 € ou Gratuit avec Kobo Plus

  • Livre audio

    Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    par Raja Rajamannar ...
    Lu par Josh Childs ...

    Version Longue

    6 heure 12 min

    Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... En savoir plus

    21,62 €

  • Livre audio

    Unreasonable Hospitality

    The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

    par Will Guidara ...
    Lu par Will Guidara ...
    Collection series Unreasonable Hospitality

    Version Longue

    8 heure 37 min

    **Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... En savoir plus

    16,08 €

  • Livre audio

    User Tested

    How the World's Top Companies Use Human Insight to Create Great Experiences

    Lu par Lexi Mae ...

    Version Longue

    6 heure 8 min

    Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how ... En savoir plus

    17,33 €

  • Livre audio

    The Algebra of Happiness

    The pursuit of success, love and what it all means

    par Scott Galloway ...
    Lu par Scott Galloway ...

    Version Longue

    3 heure 35 min

    Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... En savoir plus

    10,34 €