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Livre audio

The Algebra of Happiness

The pursuit of success, love and what it all means

par Scott Galloway ...

Lu par Scott Galloway ...

Version Longue

3 heure 35 min

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... En savoir plus

10,37 €

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?-
... En savoir plus
Livre audio

Tools and Weapons

The Promise and the Peril of the Digital Age

par Brad Smith, Carol Ann Browne ...

Lu par Brad Smith, Carol Ann Browne ...

Version Longue

11 heure 11 min

With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address ... En savoir plus

22,09 €

With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address
... En savoir plus
Livre audio

Chinese tourists - what do they want?

Facts, ideas and successful examples

par Ingemar Fredriksson ...

Lu par Richard Kemp ...

Version Longue

10 heure 54 min

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group ... En savoir plus

16,99 €

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group
... En savoir plus
Livre audio

Giv din teenager gode pengevaner

par Anne Juel Jørgensen ...

Lu par Katrine Bach ...

Version Longue

3 heure 41 min

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... En savoir plus

19,77 €

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... En savoir plus
Livre audio

Tilt

Shifting Your Strategy from Products to Customers

par Niraj Dawar ...

Lu par Walter Dixon ...

Version Longue

6 heure 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... En savoir plus

24,74 €

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... En savoir plus
Livre audio

Anthro-Vision

How Anthropology Can Explain Business and Life

par Gillian Tett ...

Lu par Imogen Church ...

Version Longue

10 heure 41 min

Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century, ... En savoir plus

14,98 €

Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century,
... En savoir plus
Livre audio

Consumed

The need for collective change; colonialism, climate change & consumerism

par Aja Barber ...

Lu par Aja Barber ...

Version Longue

8 heure 17 min

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... En savoir plus

22,09 €

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we
... En savoir plus
Livre audio

More From Less

How We Learned to Create More Without Using More

par Andrew McAfee ...

Lu par Andrew McAfee ...

Version Longue

7 heure 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... En savoir plus

17,67 €

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... En savoir plus
Livre audio

Winning Tomorrow's Customer

How to Build Customer Experience as a Competitive Advantage

par Kari Korkiakoski ...

Lu par Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

Version Longue

2 heure 53 min

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... En savoir plus

10,52 € ou Gratuit avec Kobo Plus

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they
... En savoir plus
Livre audio

Today Is The Day

par OBOM A. BOWEN ...

Lu par Mark Bramhall ...

Version Longue

4 heure 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... En savoir plus

15,95 € ou Gratuit avec Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... En savoir plus
Livre audio

Rahan anatomia

par Mikko Huotari, Mika Tuominen ...

Lu par Juhani Rajalin ...

Version Longue

10 heure 54 min

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää ... En savoir plus

14,62 €

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää
... En savoir plus
Livre audio

Pahan päivän varalle

par Mari Koistinen, Matti Pikkujämsä, Eevaliina Rusanen ...

Lu par Satu Paavola ...

Version Longue

4 heure 18 min

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän ... En savoir plus

14,62 €

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän
... En savoir plus
Livre audio

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

par Sean Ellis, Morgan Brown ...

Lu par Sean Ellis, Morgan Brown ...

Version Longue

10 heure 43 min

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

17,68 €

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... En savoir plus
Livre audio

Drunk Tank Pink

And Other Unexpected Forces that Shape How We Think, Feel, and Behave

par Adam Alter ...

Lu par Tristan Morris ...

Version Longue

7 heure 18 min

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway ... En savoir plus

17,68 €

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway
... En savoir plus
Livre audio

The JOLT Effect

How High Performers Overcome Customer Indecision

par Matthew Dixon, Ted McKenna ...

Lu par Matthew Dixon, Ted McKenna ...

Version Longue

5 heure 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

15,47 €

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... En savoir plus
Livre audio

I Live in the Future & Here's How It Works

Why Your World, Work, and Brain Are Being Creatively Disrupted

par Nick Bilton ...

Lu par Mike Chamberlain ...

Version Longue

8 heure

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... En savoir plus

15,47 €

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the
... En savoir plus
Livre audio

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

par Martin Lindstrom ...

Lu par Dan Woren ...

Version Longue

10 heure 40 min

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed ... En savoir plus

17,68 €

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed
... En savoir plus
Livre audio

Accountable

The Rise of Citizen Capitalism

par Michael O'Leary, Warren Valdmanis ...

Lu par Joe Knezevich ...

Version Longue

9 heure 5 min

“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah**, president** of the Rockefeller Foundation“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. BennetThis provocative book takes us insi... ... En savoir plus

23,68 €

“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah**, president** of the Rockefeller Foundation“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. BennetThis provocative book takes us insi...
... En savoir plus
Livre audio

So entwickelst du Produkte, die Menschen immer wieder nutzen: Ein praktischer Leitfaden zur Gestaltung dauerhafter Nutzungsgewohnheiten

par Benjamin Reichel ...

Lu par Benjamin Reichel ...

Version Longue

2 heure 33 min

Meistere die Kunst der Nutzerbindung und nutze Verhaltenspsychologie für Produkte, die den Alltag prägen. Ob beim Pendeln ins Büro oder als motivierender Impuls für das nächste Meeting – dieser praxisnahe Leitfaden liefert das Rüstzeug für überragendes UX-Design. Analytisch scharf lernst du, wie aus einer ersten Begegnung eine belastbare Routine wird.Verabschiede dich von hohen Absprungraten und ... En savoir plus

8,83 € ou Gratuit avec Kobo Plus

Meistere die Kunst der Nutzerbindung und nutze Verhaltenspsychologie für Produkte, die den Alltag prägen. Ob beim Pendeln ins Büro oder als motivierender Impuls für das nächste Meeting – dieser praxisnahe Leitfaden liefert das Rüstzeug für überragendes UX-Design. Analytisch scharf lernst du, wie aus einer ersten Begegnung eine belastbare Routine wird.Verabschiede dich von hohen Absprungraten und
... En savoir plus
Livre audio

Reengineering Retail

par Doug Stephens ...

Lu par Doug Stephens ...

Version Longue

7 heure 31 min

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... En savoir plus

15,95 € ou Gratuit avec Kobo Plus

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... En savoir plus
Livre audio

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

par Naomi Oreskes, Erik M. Conway ...

Lu par Liza Seneca ...

Version Longue

21 heure 27 min

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... En savoir plus

30,94 €

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an...
... En savoir plus
Livre audio

Spend Smarter Without Spending Less

A Seven-Step Guide to the Hidden Psychology of Money, Everyday Choices, and Why Your Wallet Says Yes Before Your Brain Does

par Anna Rilkoff ...

Lu par Digital Voice Adam E ...

Version Longue

20 min

This audiobook is narrated by a digital voice.Why do smart people keep spending in ways they later regret?Not because they are careless. Not because they lack discipline. And not because they do not understand money.They spend for human reasons.Spend Smarter Without Spending Less explores the hidden psychology behind everyday financial choices and shows why spending is often driven by emotion, ... En savoir plus

4,42 € ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Why do smart people keep spending in ways they later regret?Not because they are careless. Not because they lack discipline. And not because they do not understand money.They spend for human reasons.Spend Smarter Without Spending Less explores the hidden psychology behind everyday financial choices and shows why spending is often driven by emotion,
... En savoir plus
Livre audio

Exceptional Service, Exceptional Profit

The Secrets of Building a Five-Star Customer Service Organization

par Leonardo Inghilleri, Micah Solomon ...

Lu par Sean Pratt ...

Version Longue

5 heure 39 min

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking ... En savoir plus

24,74 €

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking
... En savoir plus
Livre audio

Shopping

par PBS NewsHour ...

Lu par PBS NewsHour ...

Version Longue

4 min

In Slumping Economy, a Shift in Shopping HabitsA leading retail consultant discusses why this recession may change consumer behavior permanently. ... En savoir plus

0,88 € ou Gratuit avec Kobo Plus

In Slumping Economy, a Shift in Shopping HabitsA leading retail consultant discusses why this recession may change consumer behavior permanently.
... En savoir plus

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Recommandé pour vous

Livres audio Comportement du consommateur

The Algebra of Happiness

Tools and Weapons

Chinese tourists - what do they want?

Giv din teenager gode pengevaner

Tilt

Anthro-Vision

Consumed

More From Less

Winning Tomorrow's Customer

Today Is The Day

Rahan anatomia

Pahan päivän varalle

Hacking Growth

Drunk Tank Pink

The JOLT Effect

I Live in the Future & Here's How It Works

Brandwashed

Accountable

So entwickelst du Produkte, die Menschen immer wieder nutzen: Ein praktischer Leitfaden zur Gestaltung dauerhafter Nutzungsgewohnheiten

Reengineering Retail

The Big Myth

Spend Smarter Without Spending Less

Exceptional Service, Exceptional Profit

Shopping