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eBooks Commerce électronique

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  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,39 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,14 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • Das Seller- Handbuch

    Wie ihr auf Ebay, Amazon & Co erfolgreich seid

    par Kai Berke ...
    Im Handumdrehen im Internet reich werden - das funktioniert heute kaum noch. Doch mit einer cleveren Geschäftsidee im Online- Handel erfolgreich sein, ist durchaus noch möglich. Kai Berke ist den Weg selbst gegangen und präsentiert in der 3. komplett überarbeiteten und erweiterten Auflage seines umfassenden Business- Ratgeber das Einmaleins des E- Commerce. Dabei wird kein Bereich ausgelassen. Von ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • The Billion Dollar Branding Blueprint

    7 Steps to Building A Brand and Creating Wealth Through Brand Equity

    Build strong brands using a step-by-step blueprint to achieve business acceleration and create lasting wealth.The Billion Dollar Branding Blueprint is your guide to building a strong brand using a step-by-step, easy to follow blueprint to achieve business acceleration and create lasting wealth.Author Bernt Ullmann, CBA, often referred to as “the man behind the brands,” is a trusted brand ... En savoir plus

    6,58 €

  • Consejos de marketing por correo electrónico

    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... En savoir plus

    1,54 €

  • Business Process Management

    16th International Conference, BPM 2018, Sydney, NSW, Australia, September 9–14, 2018, Proceedings

    Collection series Springer Nature Proceedings Computer Science
    This book constitutes the proceedings of the 16th International Conference on Business Process Management, BPM 2018, held in Sydney, Australia, in September 2018.The 27 papers presented in this volume were carefully reviewed and selected from 140 submissions. They were organized in topical sections named: reflections on BPM; concepts and methods in business process modeling and analysis; ... En savoir plus

    46,34 €

  • The Impact of Social Media on Mental Health: Tips for a Balanced Approach

    The Impact of Social Media on Mental Health: Tips for a Balanced Approach

    In today's digital age, the ubiquitous presence of social media platforms has significantly altered the landscape of human interaction. While these platforms offer numerous benefits, such as connection and information-sharing, their influence on mental health has become a subject of growing concern. The constant exposure to curated and often idealized representations of others' lives can lead to ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • 互联网+交通

    par 赵光辉 ...
    本书详细而深刻地探讨了“互联网+交通”这个新课题,内容涉及移动互联网对城市智慧交通的巨大影响,BAT三巨头城市交通020布局的评定,如何运用大数据等新技术,国内外“大数据+交通”应用与实践,物联网时代的智能物流怎么运行,“互联网+客货运输”如何跨界,如何构建新型的智慧物流生态圈,总结并预测了互联网技术 对中国智慧交通行业产生的冲击和影响,等等。本书适合交通行业研究者、对移动互 联网发展研究感兴趣的读者、关注“互联网+”的读者阅读。 ... En savoir plus

    5,40 €

  • Cryptocurrency Blockchain Revolution Technology Explained: Beginner’s Guide To Understanding Bitcoin, Ethereum, Litecoin And Other Cryptocurrencies

    The CryprocurrencyRevolution Is Here!Want to learn more about the super exciting cryptocurrency industryand how exactly to get involved? Maybe you just want a little background on some of the "hotter" optionsbeforeinvesting time and/or money or you just want to know the basics of what exactly a blockchain, cryptocurrency,or digital wallet is? Download this book and you'll learn many of the reasons ... En savoir plus

    3,99 €

  • 自费出书省钱全攻略

    par Echushu ...
    自出版,包含自费出版、按需印刷和数字出版三个形式,为苦于找不到图书出版途径的个体提供了宝贵的契机。以往的图书出版行业总是以"传统"、"精英"、"高端"的面貌示人,对于很多人来说,图书出版一直笼罩着神秘的面纱,普通人出书只能是个遥不可及的梦想。随着社会的进步和人们习惯与意识上的不断改变,自出版作为图书出版的一个重要分支,正在越来越频繁地进入我们的视线,人人都能出书的时代已经来临。 ... En savoir plus

    0,99 €

  • Living in Cape Town as a Freelancer

    par Guenter Schamel ...
    TRANSFORM YOUR FREELANCE CAREER IN AFRICA'S MOST STUNNING BUSINESS HUBStruggling with high living costs while building your freelancing business? What if you could earn in USD/EUR while living like royalty in one of the world's most beautiful cities?Cape Town isn't just a travel destination—it's your secret weapon for freelance success.This comprehensive digital nomad Cape Town guide reveals how ... En savoir plus

    5,99 €

  • Money management de uma forma simples

    Como tirar partido das técnicas e estratégias de Gestão de Dinheiro e melhorar a actividade de negociação em linha

    O que é a Gestão do Dinheiro e como funciona? Nunca foi tão fácil aprender rapidamente os princípios básicos da gestão do dinheiro no comércio. Pela primeira vez, um guia simples e acessível ensinar-lhe-á os segredos dos comerciantes de sucesso.Neste manual encontrará, de uma forma prática e simples, toda a informação necessária para começar a utilizar a Gestão de Dinheiro e todas as suas ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus