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eBooks Commerce électronique

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Affichage des résultats 1 - 24 sur 4538
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Affichage des résultats 1 - 24 sur 4538

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,45 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,69 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit**‘Impossibly pleasurable’ Jia Tolentino****‘This is essential reading’ Stylist**At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a ... En savoir plus

    Avant 9,23 € Après 6,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,90 € ou Gratuit avec Kobo Plus

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • 区块链与智慧物流

    par 王喜富 ...
    本书以区块链技术与智慧物流的融合应用为核心，通过剖析智慧物流的发展演进及区块链影响物流系统与组织模式、重构智慧物流业务体系、创新智慧物流服务模式，探究区块链技术驱动下的物流变革；通过对区块链技术的基础理论及其与数字化技术融合、区块链技术的应用思想及总体架构研究，提出区块链技术应用带动的物流产业模式创新；通过对国内外案例及智慧物流区块链技术平台产业生态体系、业务体系功能设计、总体架构体系设计的剖析，研究智慧物流中的区块链信息服务平台实施部署；从智慧物流业务链、供应链、产业链视角出发，研究微观、中观、宏观层次下的智慧物流区块链技术应用实施方案并展望了区块链与智慧物流融合应用的发展前景。 本书结构合理、层次清晰、图文并茂、实用性强，将基础理论、关键技术与实际应用及平台建设紧密结合，有助于推动区块链技术的普及与智慧物流产业的发展。 ... En savoir plus

    8,39 € ou Gratuit avec Kobo Plus

  • 从零开始玩转小红书

    par 黑马唐 ...
    截至2021年2月，小红书月活跃用户数达到38亿，女性用户占比高达90.41%。其中，18~24岁的用户最多，占比为46.07%，25~34岁的用户占比为37.24%。可以说，小红书是一个用户非常精准的新流量平台，值得我们一起探寻更多的可能。和其他短视频平台不同的是，小红书有图文笔记和视频笔记两种内容形式，对于新手更加友好，上手速度更快。本书系统阐述了小红书账号的完整运营体系，从小红书的发文规范、推荐逻辑、账号定位、封面设计、视频脚本写作、视频拍摄与剪辑、爆款笔记打造、账号变现等多个维度，教你从零开始打造小红书账号。读完这本书，你可以快速上手小红书，成为这个新流量平台的优质创作者。 ... En savoir plus

    6,51 € ou Gratuit avec Kobo Plus

  • Construindo Seu Negócio Online

    par Anderson Corba ...
    Forneça sua experiência profissional em um mercado líquido. Hoje em dia, você pode fazer mais do que simplesmente vender seus livros antigos na Amazon e suas bolsas antigas no eBay - agora você pode vender suas capacidades profissionais em um mercado. Você não está mais limitado a buscar uma ocupação permanente ou por contrato em sites de ocupação da Web 1.0, como Monster ou CareerBuilder. A nova ... En savoir plus

    4,49 € ou Gratuit avec Kobo Plus

  • Keyword-Design in der Suchmaschinenwerbung

    Konzeptionelle Grundlagen und empirische Untersuchungen im Online-Handel

    par Nadine Ampler ...
    Collection series Business and Economics (German Language)
    Dieses Werk analysiert anhand von Realdaten eines deutschen Online-Händlers die Gestaltung von Keywords in der Suchmaschinenwerbung. Durch umfassende empirische Untersuchungen werden sowohl absolute als auch relative Zielgrößen betrachtet, wobei der Einfluss von inhaltlichen, formalen und wettbewerbsbezogenen Gestaltungskriterien untersucht wird.Neben der Untersuchung der verschiedenen ... En savoir plus

    54,58 €

  • Neue Trends in Wirtschaftsinformatik und eingesetzte Technologien

    Digitale Innovation und digitale Transformation

    Modifié par Rolf Dornberger ...
    Collection series Computer Science and Engineering (German Language)
    Dieses Buch stellt ausgewählte Beispiele der Digitalisierung im Zeitalter des digitalen Wandels vor. Es gliedert sich in die zwei Abschnitte "Digitale Innovation", in dem neue Technologien vorgestellt werden, die neue Geschäftsmöglichkeiten anregen und ermöglichen, und "Digitale Transformation", in dem Geschäfts- und Managementkonzepte vorgestellt werden, die spezifische technologische Lösungen ... En savoir plus

    95,37 €

  • Cripto Psicologia e Frode Digitale

    par Giuseppe Falsone ...
    Questo libro ti porta in un viaggio affascinante nel mondo degli asset digitali, esplorando non solo la tecnologia rivoluzionaria della blockchain, ma anche la complessa psicologia che guida investitori e truffatori. Scoprirai i meccanismi delle frodi digitali più comuni, dalle trappole psicologiche come FOMO e FUD agli schemi elaborati come Pump and Dump. Imparerai a riconoscere i segnali di ... En savoir plus

    4,99 €

  • Social Customer Relationship Management

    Fundamentals, Applications, Technologies

    par Rainer Alt, Olaf Reinhold ...
    Collection series Business and Management (R0)
    Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented ... En savoir plus

    43,56 €

  • Künstliche Intelligenz in betrieblichen Funktionen

    Ein Praxisleitfaden für innovatives Management

    par Annette Miller, Marianne Blumentritt, Wolfgang Bohlen, Thomas Metzner, Robert Rossberger, Doreen Schwinger ...
    Collection series Business and Economics (German Language)
    Zwar nutzen bereits viele Beschäftigten KI-Tools in ihrer täglichen Arbeit - auch ohne dass diese von ihren Firmen bereitgestellt werden -, eine konsistente Unternehmens-KI-Strategie ist bislang jedoch noch selten in den KMUs anzutreffen. Dabei sollte Künstliche Intelligenz nicht nur als Instrument zur Sicherung der Wettbewerbsfähigkeit betrachtet werden, sondern auch zur Lösung einiger zentraler ... En savoir plus

    13,79 €

  • Get Rich in 90 Days with Social Media

    par Destiny Israel ...
    Get Rich in 90 Days with Social Media: A Step-by-Step Guide to Online SuccessGet Rich In 90 Days With Social Media is the ultimate blueprint for anyone looking to turn platforms like TikTok, Instagram, YouTube, and Facebook into profitable income streams — fast.Inside, you'll discover actionable strategies to:Build an engaged audience quicklyMonetize your content with ads, sponsorships, and ... En savoir plus

    7,99 €

  • The Digital Desk: How to Launch and Scale Your Remote IT Company

    par Eli Smith ...
    The Digital Desk: How to Launch and Scale Your Remote IT Company is your blueprint for turning tech skills into a thriving business—without ever being chained to a cubicle. In today's world, businesses of every size are desperate for reliable IT solutions, and the beauty is—you don't need an office, a huge team, or even a big budget to start.This book walks you step by step through building a ... En savoir plus

    2,99 €

  • Etsy and Handmade Business Starter Guide

    par Deul Windsor ...
    If you’ve ever looked at your handmade creations and thought, “I could sell these…” — but then got smacked in the face by confusion, tech overwhelm, and 10,000 YouTube “gurus” yelling different advice… This book is your unfair advantage. Etsy and Handmade Business Starter Guide is not a fluffy “follow your passion” pep talk. It’s a practical, sleeves-rolled-up blueprint for turning your handmade ... En savoir plus

    11,94 €