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eBooks Commerce électronique

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  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,37 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,49 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    55,60 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    19,97 € ou Gratuit avec Kobo Plus

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant 11,99 € Après 9,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,65 €

  • Exploring Omnichannel Retailing

    Common Expectations and Diverse Realities

    Modifié par Wojciech Piotrowicz, Richard Cuthbertson ...
    Collection series Business and Management (R0)
    This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also ... En savoir plus

    129,77 €

  • 30 Minuten Suchmaschinenoptimierung

    par Silvia Kohring ...
    Collection series 30 Minuten
    Passende Keywords für packende InhalteWas Sie selbst tun können, um Ihre Website bei Google & Co. optimal auffindbar zu machenNachhaltig erkennbare Erfolge in der Neukundengewinnung – für alle Branchen und UnternehmensgrößenWenn Sie eine eigene Website haben, stehen Sie früher oder später vor der Herausforderung: Sie müssen sich mit Ihrem Internetauftritt und dessen Performance auseinandersetzen. ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • Digital Supply Chains

    Key Facilitator to Industry 4.0 and New Business Models, Leveraging S/4 HANA and Beyond

    par Götz G. Wehberg ...
    This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other ... En savoir plus

    42,58 €

  • How to Build an Ecommerce Website on Wordpress

    How to Build an Ecommerce Website on Wordpress

    par Mayfair Digital Agency ...
    The book "How to Build an Ecommerce Website on WordPress" serves as an essential guide for anyone aiming to establish a successful online store. With the booming world of e-commerce, the book offers comprehensive insights into leveraging the power of WordPress, a widely used platform known for its user-friendly interface. From novice entrepreneurs to experienced business owners, the book caters to ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • Earning Money through Online Advertising

    par Dr. Hidaia Alassouli ...
    Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to ... En savoir plus

    6,93 € ou Gratuit avec Kobo Plus

  • Online Marketing Keyword Recherche

    So findest Du die richtigen SEO Keywords Suchbegriffe und Synonyme für Dein Online Shop Geschäft Deine Webseite und Dein Internet Marketing mit Anleitung + Tools

    par Danilo Erl ...
    Keyword Recherche: Ein Ebook Ratgeber, in dem du alles erfährst, was du wissen musst/solltestUm im Internet und besonders im Online Marketing erfolgreich zu sein, kommt man um eines nicht herum: auf die richtigen Keywords zu setzen. Die Keyword Recherche ist heute der unverzichtbare erste Schritt bei allem, was man im Internet tut und vorhat.Keyword Recherche in der PraxisDieses Ebook vermittelt ... En savoir plus

    14,90 € ou Gratuit avec Kobo Plus

  • CPA Explosion

    par Steve Jones ...
    Paid advertising on the internet is now a massive and truly global business, and with every passing day it just keeps on getting bigger.For example, in the first quarter of 2006, internet advertising revenues reached a new high of $3.9 billion and by the end of the third quarter of the same year, this figure had gone past $4 billion.However, in the same Q3 period in 2007, internet advertising ... En savoir plus

    2,12 € ou Gratuit avec Kobo Plus

  • Trafégo Explosivo 2.0

    par Miguel Araújo Freitas ...
    TÉCNICAS SECRETAS, NUNCA ANTES REVELADAS. CONFIRA O QUE VOCÊ VAI DOMINAR COM A LEITURA DESSE E-BOOK Índice: Introdução ....................................................................................... 02 Tipos de tráfego .............................................................................. 03 Tráfego grátis ............................................................................ ... En savoir plus

    5,99 € ou Gratuit avec Kobo Plus

  • Dienstleistungsinnovationen durch Digitalisierung

    Band 2: Prozesse – Transformation – Wertschöpfungsnetzwerke

    Modifié par Daniel Beverungen, Jan Hendrik Schumann, Volker Stich, Giuseppe Strina ...
    Dieses Buch stellt neue Geschäftsmodelle und Methoden vor, mit denen Dienstleistungsinnovationen durch den Einsatz digitaler Technologien erfolgreich umgesetzt werden.Ein Schwerpunkt des zweiten Bandes sind neue Methoden für die digitale Transformation von Dienstleistungsprozessen in der Industrie, Logistik und Gesundheitsbranche. Das Buch stellt dabei auch besondere Herausforderungen und Lösungen ... En savoir plus

    47,68 €

  • Advanced Database Marketing

    Innovative Methodologies and Applications for Managing Customer Relationships

    par Koen W. De Bock ...
    While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer ... En savoir plus

    48,50 €

  • 36 Ways to Improve Your Search Engine Optimization

    par Carolyn B Josephs ...
    This workbook was created for those people who want to know more about Search Engine Optimization (SEO) but don't want to do the work. SEO is hard work and it does take time to see results but when set up correctly, it will increase your rankings to the point where it's almost doing the work itself. At the end of each chapter is an action step that I believe will help you gain a much better ... En savoir plus

    9,77 €