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eBooks Commerce électronique

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  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,39 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,65 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    55,60 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant 11,99 € Après 9,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    19,97 € ou Gratuit avec Kobo Plus

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,49 €

  • Informationstechnologien als Wegbereiter für den steuerberatenden Berufsstand

    Festschrift für Professor Dieter Kempf

    Die Herausgeber und die Autoren wollen mit dieser Festschrift den Kaufmann, Steuerberater, Wirtschaftsprüfer, Vorstandsvorsitzenden der DATEV eG, Präsident des BITKOM e.V., Träger des Bundesverdienstkreuzes und vor allem den Menschen Professor Dieter Kempf ehren. Die Beiträge dieser Festschrift setzen sich in vielen Facetten und Blickwinkeln mit dem Thema „Informationstechnologien als Wegbereiter ... En savoir plus

    112,67 €

  • Consejos de marketing por correo electrónico

    Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito ... En savoir plus

    1,51 €

  • 互联网+交通

    par 赵光辉 ...
    本书详细而深刻地探讨了“互联网+交通”这个新课题,内容涉及移动互联网对城市智慧交通的巨大影响,BAT三巨头城市交通020布局的评定,如何运用大数据等新技术,国内外“大数据+交通”应用与实践,物联网时代的智能物流怎么运行,“互联网+客货运输”如何跨界,如何构建新型的智慧物流生态圈,总结并预测了互联网技术 对中国智慧交通行业产生的冲击和影响,等等。本书适合交通行业研究者、对移动互 联网发展研究感兴趣的读者、关注“互联网+”的读者阅读。 ... En savoir plus

    5,33 €

  • All About Shopify

    All About Shopify

    In the dynamic realm of e-commerce, "All About Shopify" emerges as an indispensable guide, illuminating the multifaceted landscape of one of the world's most popular e-commerce platforms. This comprehensive book delves into every facet of Shopify, from its inception and evolution to its robust features and customization capabilities. Seamlessly blending technical insights with practical wisdom, ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • Unlocking rednote Traffic Secrets

    Make your content stand out, master key techniques, and let the rednote algorithm work for you!

    Unlock the Secrets of the rednote Recommendation Algorithm and Make Your Content Stand Out!In the era of digital content creation, traffic equals influence, and algorithms are the key to mastering traffic. As one of the most influential social and content platforms in the Chinese-speaking market, rednote has established strong connections between countless creators, brands, and users through its ... En savoir plus

    3,29 € ou Gratuit avec Kobo Plus

  • Payment Card Industry Professional: PCIP v4.0 - 2nd Edition

    par John Meah ...
    The Second Edition unlocks your path to PCIP mastery: A Guide for the Aspiring Payment Card Industry Professional - PCIP.Ready to become an in-demand expert in cybersecurity and PCI DSS compliance? Look no further than this comprehensive guide, designed to bridge the knowledge gap and elevate your skills to the next level.① Benefits:★ Achieve certification readiness as a well-informed Payment Card ... En savoir plus

    8,99 €

  • Cina. Guida allo sviluppo del retail e dell'e-commerce

    par Karim Ramadan ...
    Collection series Piccole Guide Pratiche
    Negli ultimi anni la Cina è diventata una terra di opportunità per numerose aziende internazionali del fashion retail. Il mercato cinese è in continua evoluzione e cresce anno dopo anno. Data questa espansione molte società vedono questo paese come meta molto appetibile per i propri desideri di crescita e sviluppo internazionale. Ma è opportuno essere pronti ad entrare in questo mercato con una ... En savoir plus

    2,99 €

  • Irresistable Product Creation

    Collection series How to Develop & Sell Your Own Products
    The Irresistible Product or Service – Fact or Myth?Is it possible for a product or service to be so irresistible that customers cannot walk away from it? Of course, for 97% of the buying public, this is proved day after day.They find themselves drawn inexorably toward that new car, that dress, those shoes, a new recording or movie - all of these things are created using certain elements which make ... En savoir plus

    0,86 €

  • E-Commerce and the Digital Economy

    par Michael J. Shaw ...
    This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic ... En savoir plus

    69,80 €

  • On the Corner of IP and Amazon

    Navigating Trademark, Patent, and Copyright Law

    par Mario Simonyan ...
    Fear, frustration, and uncertainty can plague you if you're an Amazon third-party seller. Overnight, Amazon can suspend your account, taking your income and livelihood with it and leaving you questioning when-or if-you'll get it back.This doesn't have to be your reality. By understanding Amazon's IP approach and key strategies for navigating the unique online landscape, you can protect your ... En savoir plus

    7,20 €

  • Como Fazer Sucesso no Twitter

    MÉTODO FÁCIL

    par Max Editorial ...
    GRANDE PROMOÇÃO>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>A Principal Habilidade das Pessoas mais Importantes do Twitter.Entenda porque para algumas pessoas, o sucesso no Twitter se torna algo extremamente alcançável e simples.Pesquisadores Americanos revelaram que o Twitter, juntamente, com o Instagram é a rede que mais cresce no planeta.Você aprenderá técnicas que te tornarão um ... En savoir plus

    3,34 € ou Gratuit avec Kobo Plus