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eBooks Commerce électronique

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  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,49 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,39 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant 11,99 € Après 9,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,65 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    19,97 € ou Gratuit avec Kobo Plus

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    55,60 €

  • I principi fondamentali di AdWords

    Come creare campagne pubblicitarie di successo

    par Mauro Milana ...
    Pur trattandosi di un mezzo pubblicitario affidabile e di indubbio valore, AdWords necessita di una conoscenza approfondita: sono in molti a credere che sia sufficiente aprire un account, creare ed attivare una campagna AdWords per poi lasciare che questa automatizzi quei meccanismi necessari per avere contezza del riscontro oggettivo in termini di ROI (ritorno sull’investimento) rispetto agli ... En savoir plus

    8,99 €

  • Adsense Profits Exposed Vol 1-3

    par Alex Chen ...
    I have no doubts that you would have heard of people making money from this lucrative program called "Google Adsense".(Heck, even if you have not heard of it, you have seen it on other people's web sites when you were web surfing - probably without knowing!)Then, there are raves about ordinary people making extraordinary incomes from this advertising program, introduced by one of the largest ... En savoir plus

    2,31 €

  • Digital Marketing Demystified: Proven Strategies for Online Success

    par Alex Parker ...
    Digital Marketing Demystified - Proven Strategies for Online Success In the fast-paced digital world, Digital Marketing Demystified - Proven Strategies for Online Success provides an essential roadmap for anyone looking to thrive online. This book uncovers the secrets behind successful digital marketing campaigns, offering practical strategies to boost your online presence, engage your audience, ... En savoir plus

    0,99 €

  • HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence

    24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings

    Modifié par Jessie Y. C. Chen, Gino Fragomeni, Helmut Degen, Stavroula Ntoa ...
    Collection series Springer Nature Proceedings Computer Science
    This proceedings LNCS 13518 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022.HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted ... En savoir plus

    78,78 €

  • Auswahl und Einführung einer CIAM-Lösung

    digital business guides

    Modifié par Andreas Pörtner ...
    Im digitalen Zeitalter ist es von zentraler Bedeutung, Kundenbeziehungen zu pflegen und Daten sicher zu verwalten. Unternehmen stehen vor der Herausforderung, eine CIAM-Lösung (Customer Identity and Access Management = CIAM) auszuwählen und erfolgreich einzuführen. In diesem fundierten Ratgeber finden Sie bewährte Strategien und Best Practices, um die optimale CIAM-Lösung für Ihr Unternehmen zu ... En savoir plus

    14,99 €

  • 網上平台能否永續經營？以HKTVmall為例探討香港電子商務市場中的創新策略

    par Nancy Yung ...
    本書為作者於倫敦大學MBA畢業之論文，作者專攻創業與創新。自2015年成立以來，HKTVmall通過尖端技術和創新策略，重塑了零售業，打造了一個可持續的數位生態系統。本文深入探討香港科技創業公司（HKTVmall的母公司）如何運用人工智能、大數據分析以及無縫的O2O（線上到線下）模式，服務683萬用戶，並於2022年創造38.3億港元的收入。了解HKTVmall如何通過一鍵購買、自動化零售店等數位轉型，提升客戶體驗，同時應對包裝廢物和最後一哩物流等可持續性挑戰。隨著全球電子商務預計到2025年達到7萬億美元，這項研究及時分析了創新如何在競爭激烈的市場中推動經濟、社會和環境的可持續性。本書適合對電子商務、可持續性和香港數位環境感興趣的讀者，提供了可行的見解和建議，助您打造更環保、更高效的網上平台。This study is the MBA dissertation of the author ... En savoir plus

    1,77 €

  • Enterprise Applications and Services in the Finance Industry

    7th International Workshop, FinanceCom 2014, Sydney, Australia, December 2014, Revised Papers

    Modifié par Artur Lugmayr ...
    Collection series Springer Nature Proceedings Computer Science
    This book constitutes the proceedings of the 7th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2014, held in Sydney, Australia, on December 12, 2014.The workshop spans multiple disciplines, including technical, service, economic, sociological, and behavioral sciences. It reflects on technologically enabled opportunities, implications, and ... En savoir plus

    37,07 €

  • The Internet is Not the Answer

    par Andrew Keen ...
    In this sharp and witty book, long-time Silicon Valley observer and author Andrew Keen argues that, on balance, the Internet has had a disastrous impact on all our lives.By tracing the history of the Internet, from its founding in the 1960s to the creation of the World Wide Web in 1989, through the waves of start-ups and the rise of the big data companies to the increasing attempts to monetize ... En savoir plus

    9,77 €

  • Creating and Managing a CRM Platform for your Organisation

    par Richard Boulton ...
    More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives.Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality ... En savoir plus

    49,68 €

  • Das digitale Erbe

    par Joerg Fuchs ...
    Betreuungsverfügung und Vorsorgevollmacht sind in aller Mund.Diese sollten auch nach Möglichkeit, bevor etwas passiert, ausgefüllt werden.Aber was ist mit den zahllosen digitalen Identitäten, den Social-Network-Profilen, den E-Mail-Postfächern, den unzähligen elektronischen Unterlagen, digitalen Familienfotos, persönlichen MP3- und Filmsammlungen, die auf Festplatten, DVDs, USB-Sticks und im Web ... En savoir plus

    Avant 19,99 € Après 9,99 €

  • Traffic Tidal Wave

    - 20 of the Best Known Ways to Get Traffic Online

    par Thrivelearning Institute Library ...
    Collection series How to Build Your Website
    20 of the Best Known Ways to Get Traffic OnlineIn Internet Marketing, your research shows there are many different kinds of traffic you can attract to your site.The trick is that the strength is not in numbers here. Your strength lies in the quality of the traffic you create.So, what are the best ways to attract traffic to your website?Grab a mug of coffee, sit back in your cozy computer chair and ... En savoir plus

    0,86 €