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eBooks Commerce électronique

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  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,23 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,35 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • How to Make Money on eBay - International Sales

    How to Make Money on eBay, #3

    par Jill b. ...
    Collection Livre 3 - How to Make Money on eBay
    Does shipping your eBay items internationally strike fear in your heart?This is an ADVANCED eBay Book.This book is NOT for eBay novices!What do you note on that green USPS customs form?What countries are safe to ship to?How long will my shipments take to arrive?How do I deal with tariff problems?What if my buyers don't understand English?Do foreign buyers understand what they are buying?I'm ... ... En savoir plus

    2,99 €

  • Increasing Customer Innovation in SMEs with Digitalization

    Ici in SMEs

    par Baltic Sea Academy ...
    While larger corporations often lead in the realm of innovation, many Small and Medium Enterprises (SMEs) lag behind, especially in Eastern Europe. Their limited internal resources often become a bottleneck, making it challenging to address vital customer innovation. At its core, successful innovation management revolves around understanding and addressing genuine customer needs, fostering ... En savoir plus

    9,99 €

  • Earning Money through Crypto Currency Airdrops, Bounties, Faucets, Cloud Mining Websites and Exchanges

    par Dr. Hidaia Mahmood Alassouli ...
    A crypto faucet is a website that will give you satoshis in exchange for viewing ads or completing simple tasks. Crypto currency mining is the process in which transactions between users are verified and added into the block chain. The process of mining is also responsible for introducing new coins into the existing circulating supply and is one of the key elements that allow cryptocurrencies to ... En savoir plus

    6,79 €

  • What Does E-Commerce Agency Do

    What Does E-Commerce Agency Do

    par Mayfair Digital Agency ...
    An E-Commerce Agency is a dynamic entity central to the success of online businesses. Specializing in navigating the digital marketplace, such agencies provide a comprehensive range of services that optimize electronic commerce processes. Their expertise encompasses various aspects such as website design and development, online marketing, sales optimization, and customer experience enhancement ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • Útmutató a Bitcoin & Kriptopénz Működésének Elsajátításához

    par Wayne Walker ...
    Az elismert befektetési szerző, Wayne Walker bizonyított és nagyon jövedelmező módszerekről számol be az Útmutató a Bitcoin és a Kriptopénz Működésének Elsajátításához c. könyvében. Ezeket egy elit koppenhágai üzleti iskolában és a Nanjing Egyetemen tanított üzletembereknek. Wayne bárkit megtaníthat a Bitcoin és más kriptovaluták, mint amilyen az Ethereum kereskedelmére, korábbi befektetési ... En savoir plus

    2,99 €

  • बिटकॉइन और क्रिप्टोकरेंसी को मास्टर करने के लिए सर्वोत्तम गाइड

    par Wayne Walker ...
    बिटकॉइन और क्रिप्टोकरेंसी को मास्टर करने के लिए सर्वोत्तम गाइड में, प्रशंसित निवेश लेखक वेन वॉकर सिद्ध और बहुत लाभदायक तरीके प्रदान करते हैं जो उन्होंने कोपेनहेगन बिजनेस स्कूल और नानजिंग विश्वविद्यालय में एलीट बिजनेस छात्रों को सिखाया है। वेन किसी को भी सिखा सकता है कि बिटकॉइन और एथेरियम जैसे अन्य क्रिप्टोकरेंसी सिक्कों को ट्रेड कैसे करें, भले ही बिटकॉइन निवेश में पूर्व अनुभव हो या क्रिप्टोकरेंसी ... En savoir plus

    3,49 €

  • Water and Wifi

    par Jobe Leonard ...
    A great book for existing or inspiring entrepreneurs. Just add Water and Wifi. Water and Wifi is the go to guide on all modern tech that any business or startup needs to succeed. The methods and networks we describe are available free of charge. Just add Water and Wifi and watch your business grow. World renowned author Jobe Leonard shares secrets of how to stimulate and grow your business using ... En savoir plus

    9,49 €

  • E-commerce Engagement - Content Marketing Strategies for Online Success

    par Douglas Albert Amos ...
    In today's digital age, e-commerce has become a cornerstone of the global economy. With millions of businesses vying for attention online, standing out from the crowd is more challenging than ever. This is where content marketing comes into play. "E-commerce Engagement: Content Marketing Strategies for Online Success" is designed to equip you with the knowledge and tools needed to create ... En savoir plus

    13,49 €

  • 28 Day Income Plan: Your Step-By-Step Guide to Affiliate Marketing Profits

    par Craig Cottrell ...
    Are you ready to unlock the secrets of affiliate marketing success and take your online business to new heights? Look no further! Introducing my game-changing affiliate marketing eBook, 28 Day Income Plan, designed to equip you with the knowledge, skills, and strategies needed to thrive in the digital marketing world.Imagine having the power to generate passive income, create a life of financial ... En savoir plus

    Avant 28,49 € Après 22,99 €

  • E-commerce Platform Acceptance

    Suppliers, Retailers, and Consumers

    Modifié par Ewelina Lacka, Nick Yip, Hing Kai Chan ...
    Collection series Engineering (R0)
    This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to ... En savoir plus

    83,42 €

  • Influencer Marketing Measurement Assessing ROI and Impact

    Influencer Marketing Measurement Assessing ROI and Impact

    par Mayfair Digital Agency ...
    "Influencer Marketing Measurement: Assessing ROI and Impact" delves into the dynamic world of influencer marketing, uncovering the strategies and methodologies behind evaluating its tangible returns and overall effectiveness. This comprehensive book offers an insightful exploration of the key performance indicators (KPIs) used to gauge Return on Investment (ROI) in influencer campaigns. From ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus