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eBooks Commerce électronique

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  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    19,97 € ou Gratuit avec Kobo Plus

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    55,60 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,49 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,65 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant 11,99 € Après 9,99 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,39 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • I principi fondamentali di AdWords

    Come creare campagne pubblicitarie di successo

    par Mauro Milana ...
    Pur trattandosi di un mezzo pubblicitario affidabile e di indubbio valore, AdWords necessita di una conoscenza approfondita: sono in molti a credere che sia sufficiente aprire un account, creare ed attivare una campagna AdWords per poi lasciare che questa automatizzi quei meccanismi necessari per avere contezza del riscontro oggettivo in termini di ROI (ritorno sull’investimento) rispetto agli ... En savoir plus

    8,99 €

  • HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence

    24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings

    Collection series Springer Nature Proceedings Computer Science
    This proceedings LNCS 13518 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022.HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted ... En savoir plus

    78,78 €

  • Auswahl und Einführung einer CIAM-Lösung

    digital business guides

    Modifié par Andreas Pörtner ...
    Im digitalen Zeitalter ist es von zentraler Bedeutung, Kundenbeziehungen zu pflegen und Daten sicher zu verwalten. Unternehmen stehen vor der Herausforderung, eine CIAM-Lösung (Customer Identity and Access Management = CIAM) auszuwählen und erfolgreich einzuführen. In diesem fundierten Ratgeber finden Sie bewährte Strategien und Best Practices, um die optimale CIAM-Lösung für Ihr Unternehmen zu ... En savoir plus

    14,99 €

  • The Internet is Not the Answer

    par Andrew Keen ...
    In this sharp and witty book, long-time Silicon Valley observer and author Andrew Keen argues that, on balance, the Internet has had a disastrous impact on all our lives.By tracing the history of the Internet, from its founding in the 1960s to the creation of the World Wide Web in 1989, through the waves of start-ups and the rise of the big data companies to the increasing attempts to monetize ... En savoir plus

    9,77 €

  • Das digitale Erbe

    par Joerg Fuchs ...
    Betreuungsverfügung und Vorsorgevollmacht sind in aller Mund.Diese sollten auch nach Möglichkeit, bevor etwas passiert, ausgefüllt werden.Aber was ist mit den zahllosen digitalen Identitäten, den Social-Network-Profilen, den E-Mail-Postfächern, den unzähligen elektronischen Unterlagen, digitalen Familienfotos, persönlichen MP3- und Filmsammlungen, die auf Festplatten, DVDs, USB-Sticks und im Web ... En savoir plus

    Avant 19,99 € Après 9,99 €

  • Traffic Tidal Wave

    - 20 of the Best Known Ways to Get Traffic Online

    Collection series How to Build Your Website
    20 of the Best Known Ways to Get Traffic OnlineIn Internet Marketing, your research shows there are many different kinds of traffic you can attract to your site.The trick is that the strength is not in numbers here. Your strength lies in the quality of the traffic you create.So, what are the best ways to attract traffic to your website?Grab a mug of coffee, sit back in your cozy computer chair and ... En savoir plus

    0,86 €

  • Internet Marketing

    Tips e Tricks of making FAST money

    My mission is to help you make achieve success on the internet business. Then I got to work. Great news: if there isn’t a precise roadmap, there is a lighthouse guiding you to a higher level of strategic thinking and decision making. This E-book will help you redesign your career and life to achieve financial independence and success on your own terms. It can help you leave behind many of the ... En savoir plus

    1,73 €

  • Unlocking Local Business Success - A Guide to Effective SEO Strategies

    In today's digital landscape, the success of local businesses hinges greatly on their online visibility and prominence. With the ever-evolving algorithms of search engines, mastering Search Engine Optimization (SEO) has become imperative for local businesses seeking to thrive in the competitive marketplace. "Unlocking Local Business Success - A Guide to Effective SEO Strategies" serves as a beacon ... En savoir plus

    4,49 €

  • Tariff Shock 2025 : Protect your online business now !

    dropshipping, #10

    Collection Livre 10 - dropshipping
    Tariff Shock 2025: Protect Your Online Business NowBy Davidson DESTINOBLESTrade wars are back — and this time, they're hitting harder.As global tensions rise and the U.S. enforces sweeping new tariffs under a revived Trump-era strategy, e-commerce entrepreneurs and online sellers are facing a storm of unexpected costs, supply chain delays, and pricing instability.Tariff Shock 2025 is your ... En savoir plus

    3,49 €

  • What is WordPress

    What is WordPress

    WordPress stands as a versatile and widely embraced content management system (CMS), serving as the backbone for countless websites and blogs across the digital landscape. Launched in 2003, it began as a platform exclusively for blogging but rapidly evolved into a comprehensive CMS with an array of plugins, themes, and features. At its core, WordPress simplifies the process of website creation and ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • Digitalisierte Unternehmen

    So gelingt die Digitale Transformation im Unternehmen

    Collection series Computer Science and Engineering (German Language)
    Der Lesende erhält einen praxisbezogenen Einblick in Anwendungsfelder und Geschäftsmodelle eines digitalisierten Unternehmens. Methoden für die digitale Transformation werden erläutert. Die technischen Grundlagen und die betrieblichen Einsatzmöglichkeiten werden verständlich und anschaulich erklärt.Durch zahlreiche Fragen und Aufgaben sind Lernkontrollen möglich, somit eignet sich das Buch sehr ... En savoir plus

    24,30 €