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eBooks Relations publiques

Si vous aimez les titres Relations publiques, vous allez adorer cette sélection.
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,64 €

  • Le protocole

    Instrument de communication

    par Louis Dussault ...
    Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... En savoir plus

    13,99 €

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    10,08 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

    5,99 €

  • Public Relations & the Sustainable Development Goals

    Case Studies in Practice/Marquant les 25 ans du Master (M.A.) en relations publiques de TU Dublin

    par Kevin Hora, Cliodhna Pierce, Isaac Antwi-Boasiako ...
    This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandisement but as a vital, inseparable element of the sustainability goals themselves. When responses to sustainability issues range from co-operation to ... En savoir plus

    10,00 € ou Gratuit avec Kobo Plus

  • Branding Guía paso a paso para crear una estrategia de marca para tu emprendimiento

    Economia y Negocios

    par Pierce Lynch, Morgan Taylor ...
    Collection series Economia y Negocios
    ¿Está buscando la mejor manera de aumentar el valor de sus productos/servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que pueda llevar tu negocio al siguiente nivel.Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de ... En savoir plus

    4,49 €

  • The Public Relations Handbook

    Modifié par Robert L. Dilenschneider ...
    To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, ... En savoir plus

    14,05 €

  • Public Relations Theory

    Modifié par Carl H. Botan ...
    Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices ... En savoir plus

    74,75 €

  • Метод McKinsey: Использование техник ведущих стратегических консультантов для решения личных и деловых задач

    par Итан Расиел ...
    Traduit par С. Кривошеин ...
    На сегодняшний день в мире нет другой столь известной, успешной и востребованной консалтинговой фирмы, как McKinsey & Company. Ее клиентами является большинство ведущих мировых корпораций. Из этой компании вышли многие величайшие бизнес-лидеры и мыслители в области менеджмента. Среди них Том Питерс, Луис Герстнер, Йон Катценбах и многие другие. Книга впервые раскрывает методы управления, которые ... En savoir plus

    10,99 € ou Gratuit avec Kobo Plus

  • Public Relations as Public Diplomacy

    The Royal Bank of Canada’s Monthly Letter, 1943-2003

    par Sandra L. Braun ...
    Collection series Global PR Insights
    This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.This concise history documents the inception, development and rise ... En savoir plus

    33,22 €

  • Snapchat: Hoe maak je van Snapchat jouw succes?

    Complete handleiding om jouw succes te behalen op Snapchat

    par Dylan Oemar Said, Jop Klouwens ...
    Collection Livre 7 - Social Media
    Sociale media is tegenwoordig niet meer weg te denken. Snapchat is een belangrijk platform om ook gebruik van te maken als bedrijf of organisatie naast de andere platformen.Op Snapchat kan jij als ondernemer gemakkelijk updates & relevante ontwikkelingen betreft jouw bedrijf plaatsen waardoor je de interactie tussen jou & je klanten gemakkelijk onderhoud. Hierdoor bouw je snel & gemakkelijk vaste ... En savoir plus

    14,95 € ou Gratuit avec Kobo Plus

  • The Rules of Public Relations

    Legal and Ethical Issues in Contemporary Practice

    par Cayce Myers ...
    In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media ... En savoir plus

    28,21 €

  • Crisis Communications

    A Casebook Approach

    par Kathleen Fearn-Banks, Kevin Kawamoto ...
    Collection series Routledge Communication Series
    Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver ... En savoir plus

    87,81 €

  • Sociopolitical Advocacy and the Role of Public Relations

    Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

    Modifié par Holly K. Overton, Nicholas Browning ...
    Collection series Routledge Research in Public Relations
    This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial ... En savoir plus

    54,58 €

  • Routledge Handbook of Sport Communication

    Modifié par Paul M. Pedersen ...
    Collection series Routledge International Handbooks
    The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication ... En savoir plus

    61,70 €

  • Diplomacy, Organisations and Citizens

    A European Communication Perspective

    Modifié par Sónia Pedro Sebastião, Susana de Carvalho Spínola ...
    This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy.The first ... En savoir plus

    129,77 €

  • The SAGE Handbook of Risk Communication

    Modifié par Hyunyi Cho, Torsten Reimer, Katherine A. McComas ...
    In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication ... En savoir plus

    130,28 €

  • 50 autopsias de crisis

    ¿Por qué el manejo mata más que el problema?

    par Paul Remy ...
    Cincuenta casos de crisis examinados minuciosamente, desde accidentes fatales, desastres ecológicos, contaminación de alimentos, colapso de servicios e imputaciones de fraude hasta ataques informáticos, protestas ciudadanas, prensa adversa, redes hostiles y amenazas regulatorias.Todo un amplio y variado repertorio de situaciones que personas y directivos enfrentaron en el mundo real, de las que en ... En savoir plus

    12,99 € ou Gratuit avec Kobo Plus

  • Internal Communications

    A Manual for Practitioners

    par Liam FitzPatrick, Klavs Valskov ...
    Collection series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... En savoir plus

    37,38 €

  • Smart podcasten

    par Brigitte Hagedorn ...
    Collection Livre 1 - Businesswissen
    Mit einem Podcast können Sie sich regelmäßig auf sympathische Art an Kunden und Interessierte wenden und mit Ihrem Know-how überzeugen. In diesem kompakten E-Book bekommen Sie smarte Tipps für erfolgreiches Podcasten. Vom Podcast-Konzept über die notwendige Technik bis zur Veröffentlichung und Verbreitung Ihres Podcasts. ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

    par Barb Drozdowich ...
    **Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... En savoir plus

    Gratuit