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eBooks Relations publiques

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,02 €

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    10,08 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

    5,99 €

  • Le protocole

    Instrument de communication

    par Louis Dussault ...
    Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... En savoir plus

    13,99 €

  • Closing the Deal

    Techniques for Winning Sales Conversations

    par Gaurav Gupta ...
    Book title: Closing the Deal: Techniques for Winning Sales ConversationsThe ultimate guide for anyone looking to master the art of closing in sales. Whether you're a seasoned professional or new to the field, this book provides actionable techniques and strategies to help you close more deals, build lasting client relationships, and overcome objections with confidence.Inside, you'll learn how to ... En savoir plus

    3,53 € ou Gratuit avec Kobo Plus

  • Inteligencia emocional en una semana

    par José Mª Acosta ...
    Collection series En una semana
    El concepto de inteligencia emocional ha alcanzado un notable éxito en los últimos años. Con él nos referimos a la capacidad de sentir, entender, controlar y modificar estados de ánimo en uno mismo y en los demás. Este libro le servirá de introducción a conceptos tan interesantes dentro de esta especialidad como los mapas mentales, los tres cerebros o el lenguaje de las emociones. ... En savoir plus

    5,99 €

  • Turning Manners Into Money

    par robin marriott ...
    Are you wanting to earn client trust, positively increase office morale, retain and attract good relationships and make more money? We live in an ever- changing world with people moving to different places, social media evolutions and lack of education, and people sometimes need reminders and lessons to be successful in these different areas. This book even addresses a brain science that teaches ... En savoir plus

    9,49 €

  • Sustainability and Social Marketing Issues in Asia

    Modifié par Farzana Quoquab, Jihad Mohammad ...
    The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing ... En savoir plus

    80,23 €

  • Discovery Guidebook PR Glossary

    par Lilian Sue ...
    Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription!You'll learn how to define and harness some of the most popular public relations industry terms to elevate your PR campaigns to the next level, and achieve your goals on a consistent, long term basis in a sustainable way.The Discovery ... En savoir plus

    4,50 € ou Gratuit avec Kobo Plus

  • Code de la commande publique

    Partie législative - Deuxième partie : Marchés publics (droit français)

    par Various ...
    Découvrez le Code de la commande publique, Partie législative - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs aux marchés publics, offrant ainsi une référence précieuse pour les praticiens. Grâce à une présentation claire et structurée, ... En savoir plus

    19,99 €

  • Comunicare con gli eventi.

    Una guida operativa

    par Pier Giorgio Cozzi ...
    Un agile compendio delle azioni necessarie per ideare, gestire e valutare professionalmente un evento d’impresa coerente con il mercato, con gli obiettivi di marketing, i target e il linguaggio odierno della comunicazione. Uno strumento di lavoro utile per quanti si propongono di progettare e realizzare un evento aziendale, per gli operatori congressuali, ma anche per gli studenti delle scuole ... En savoir plus

    20,99 €

  • Organizational Listening II

    Expanding the Concept, Theory, and Practice

    par Jim Macnamara ...
    The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially expands the concept, theory, and practice. Organizational Listening II reports the research findings of the author’s Organizational Listening Project undertaken since the first edition, as well as ... En savoir plus

    37,07 €

  • Media Relations in Sport

    par Craig Esherick, Philip H. Caskey, Brad Schultz ...
    Prepare students for a career in sport media relations.As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become the bywords. Media Relations in Sport, Fifth Edition, examines the intersection and trajectory of emerging technology, platforms, and trends with foundational principles of communication to give ... En savoir plus

    45,41 €

  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Modifié par Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Collection series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... En savoir plus

    111,23 €

  • Intending the World

    A Phenomenology of International Affairs

    par Ralph Pettman ...
    How we look at the world is informed mainly by our assumptions and the ways in which we rationalise them. Seldom do we rely—or allow ourselves to rely—on 'gut thinking' or intuition.Intending the World shows how rationalism, which is our primary approach in thinking about world affairs, is in crisis. By studying the world rationalistically, we objectify it and we look at it as detached from ... En savoir plus

    21,08 €

  • Publicity to the Rescue

    How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

    par Susan C. Daffron ...
    Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you ... En savoir plus

    4,49 €

  • Революция Бренда

    Как создать уникальную историю вашего бренда и сделать ваши продукты неотразимыми

    par Gregory V. Diehl, Alex Miranda ...
    У вашего бизнеса есть история, которой стоит поделиться?Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каждый готовый продукт, вышедший в свет от вашего имени, более тонко оттачивает свою уникальную нишу в отрасли, создавая одну, очень важную вещь – индивидуальность бренда. Выделяется ли ваш бренд среди ... En savoir plus

    10,39 €

  • On Purpose

    Delivering a Branded Customer Experience People Love

    par Shaun Smith, Andy Milligan ...
    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... En savoir plus

    25,64 €

  • Революция Бренда (Brand Identity Breakthrough): Как cоздать уникальную историю вашего бренда и сделать ваши продукты неотразимыми (Russian Edition)

    par Gregory Diehl ...
    У вашего бизнеса есть история, которой стоит поделиться?Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каждый готовый продукт, вышедший в свет от вашего имени, более тонко оттачивает свою уникальную нишу в отрасли, создавая одну, очень важную вещь – индивидуальность бренда. Выделяется ли ваш бренд среди ... En savoir plus

    9,49 €

  • Quick Guide: how to do TV interviews

    par BECKI GAURI ...
    If you have never been asked to do a TV interview and you get an offer, you might panic. There's no need to worry. If you have prepared, you should be fine. This book goes through the simple elements of what you can do to prepare. Once you do, it gives you more confidence to go forward and shine. ... En savoir plus

    1,17 €

  • Handbook for the Crisis Communication Center

    par Bolanle A. Olaniran, Juliann C. Scholl ...
    Crisis communication plays an important role in maintaining a community’s safety and security. While governments devote significant attention to national crises, anticipation and preparation specific to local communities is imperative and can assist media outlets, elected officials, and message designers in successfully reaching their intended target audiences. However, local leaders might not ... En savoir plus

    45,62 €