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eBooks Relations publiques

Si vous aimez les titres Relations publiques, vous allez adorer cette sélection.
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,33 €

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    10,08 €

  • Le protocole

    Instrument de communication

    par Louis Dussault ...
    Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc. ... En savoir plus

    13,99 €

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    par Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... En savoir plus

    5,99 €

  • Public Relations and the Power of Creativity

    Strategic Opportunities, Innovation and Critical Challenges

    Modifié par Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti ...
    Collection Livre 3 - Advances in Public Relations and Communication Management
    Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations is often seen as the discipline that ... En savoir plus

    88,67 €

  • A Handbook of Corporate Communication and Public Relations

    Modifié par Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... En savoir plus

    69,80 €

  • Come prepararsi a un’intervista di successo

    Guida essenziale e metodo di lavoro per brillare nei media e nelle relazioni pubbliche

    par Veronica Lisa Crippa ...
    Collection Livre 7 - I Quaderni di Liquid Diamond
    Come si fa a farsi intervistare e uscire sui media?Come si coltivano le relazioni con i media?C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale?Questo quaderno è per imprenditori, professionisti della comunicazione e studenti.Offre consigli utili, metodo di lavoro e strumenti di lavoro con i quali potrai:- gestire al meglio la relazione con i giornalisti,- creare ... En savoir plus

    7,90 € ou Gratuit avec Kobo Plus

  • グラフふくおか 2021秋号

    par 福岡県 ...
    Collection series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／世界体操・新体操 北九州大会Fukuoka Pride Food／はかた地どりふくおか新・日常の旅／嘉麻市馬見きらめきマイタウン／水巻町小特集／おうちで楽しむ県立美術館smile移住・定住県議会だよりふくおか花図鑑【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】「グラフふくおか」の新規配布場所を募集しています。年4回... ... En savoir plus

    Gratuit

  • The Public Relations Handbook

    Modifié par Robert L. Dilenschneider ...
    To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, ... En savoir plus

    14,05 €

  • Visual Public Relations

    Strategic Communication Beyond Text

    Modifié par Simon Collister, Sarah Roberts-Bowman ...
    Collection series Routledge New Directions in PR & Communication Research
    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and ... En savoir plus

    55,60 €

  • Big Ideas in Public Relations Research and Practice

    Modifié par Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti ...
    Collection Livre 4 - Advances in Public Relations and Communication Management
    Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public ... En savoir plus

    80,23 €

  • Dimmi come vendi e ti dirò chi sei

    par META FORMAZIONE ...
    Vendere con successo - articoli pubblicati su www.metasmart.it In questi articoli non leggerete di grandi case history, non leggerete di vincenti strategie commerciali, non una parola su operazioni di marketing a livello globale e non una sola sillaba spesa per comprendere meccanismi di macro economia. Leggerete di comportamenti. Utili, efficaci e immediatamente praticabili. Nella convinzione, in ... En savoir plus

    Gratuit

  • PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

    par Kerwin Mathew ...
    DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students ... En savoir plus

    6,32 € ou Gratuit avec Kobo Plus

  • Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer

    par Collin Miles ...
    There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look ... En savoir plus

    2,99 €

  • Family Communication in the Age of Digital and Social Media

    Modifié par Carol J. Bruess ...
    Collection Livre 9 - Lifespan Communication
    Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore ... En savoir plus

    39,23 €

  • Global Technology and Corporate Crisis

    Strategies, Planning and Communication in the Information Age

    par Simon Moore, Mike Seymour ...
    Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It ... En savoir plus

    42,58 €

  • Immediate Response Actually Compounds Reputational Damage

    Navigating Strategic Crisis Communication and Organizational Reputation Management

    par Talia Westcott ...
    This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between reflexive damage control and the deliberate response protocols required for reputation preservation. The content reveals patterns in crisis escalation dynamics, reframes assumptions about communication ... En savoir plus

    9,99 €

  • Work, Locality and the Rhythms of Capital

    par Jamie Gough ...
    Collection series Routledge Studies in Employment and Work Relations in Context
    This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment. Jamie Gough explores the connections between labour process change, products, local economy and society, spaces and forms of competition, and firm's locational strategies. In a path-breaking analysis he shows that these ... En savoir plus

    165,65 €

  • Management and International Business Issues in Jordan

    par Kip Becker, Hamed El-Said ...
    Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of the Middle East, but little research has been done on its business climate. Management and International Business Issues in Jordan fills that gap. This groundbreaking volume spans the social, cultural, economic, and ... En savoir plus

    73,35 €

  • Political Marketing in the United States

    Modifié par Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove ...
    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, ... En savoir plus

    62,70 €

  • Evaluating Public Relations

    A Guide to Planning, Research and Measurement

    par Tom Watson, Paul Noble ...
    Collection series PR In Practice
    Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both ... En savoir plus

    42,63 €