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  • The Shop Girls of Harpers

    The start of the bestselling heartwarming historical saga series from Rosie Clarke

    par Rosie Clarke ...
    Collection Livre 1 - Welcome To Harpers Emporium
    The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... En savoir plus

    6,68 € ou Gratuit avec Kobo Plus

  • The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    par Zac Bissonnette ...
    “Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... En savoir plus

    4,21 €

  • The Everything Store: Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... En savoir plus

    10,99 €

  • Positive and Normative Analysis in International Economics

    Essays in Honour of Hiroshi Ohta

    par Hironobu Nakagawa, Tatsuya Uchida ...
    Collection series Economics and Finance (R0)
    This volume addresses profound issues in international economics, with contributions from leading researchers on the implications of trade. Empirical studies address preferential trading arrangements, global imbalances and exchange rates, facilitating an understanding of how the economy functions and enabling detailed policy evaluation. ... En savoir plus

    46,34 €

  • Multisensorisches Design von Verkaufsumgebungen

    Sehen, Hören, Riechen

    par Marko Sarstedt, Monika Imschloss, Susanne Adler ...
    Collection series Business and Economics (German Language)
    Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen Potenzials zur Ansprache nicht-digitalisierbarer Kundenbedürfnisse bewusstwerden und Verkaufsumgebungen in Orte des Erlebnisses sowie der ... En savoir plus

    21,72 €

  • How to Save Our Town Centres

    A Radical Agenda for the Future of High Streets

    par Julian Dobson ...
    Has the age of the internet killed our high streets? Have our town and city centres become obsolete?How to Save Our Town Centres delves below the surface of empty buildings and ‘shop local’ campaigns to focus on the real issues: how the relationship between people and places is changing; how business is done and who benefits; and how the use and ownership of land affects us all.Written in an ... En savoir plus

    36,04 €

  • The American Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    par Kyle Murray ...
    The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate ... En savoir plus

    28,73 €

  • The Life Insurance Industry in India

    Current State and Efficiency

    par Tapas Kumar Parida, Debashis Acharya ...
    Collection series Economics and Finance (R0)
    This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818 to 1956, phase II from 1956 to 2000 (known as the nationalisation period) and phase III post 2000 ... En savoir plus

    50,97 €

  • Automation von Marketing und Sales für B2B-Unternehmer

    Mithilfe der digitalen B2B-Roadmap den Umsatz steigern

    par Marc Gasser, Laura Mäder ...
    Collection series Business and Economics (German Language)
    Die Automation von Marketing und Sales ist in Zukunft erfolgsentscheidend. Nur so können B2B-Unternehmen dem Wettbewerbsdruck weiterhin standhalten. Doch der Aufbau eines digitalen Marketing- und Salesprozesses ist aufwendig und komplex und stellt insbesondere kleinere B2B-Unternehmen vor die herausfordernde Frage: Wie kann die Digitalisierung möglichst kosteneffizient vorangetrieben werden? ... En savoir plus

    23,37 €

  • Marre d'enrichir vos concurrents !

    19 obstacles qui entravent le parcours de l'e-acheteur

    par Fabien P Amathieu ...
    E-commerçants !« Vous n’en avez pas marre d’enrichir vos concurrents ! »Ou les « 19 bonnes raisons données à l’E-acheteur pour commander chez vos concurrents »Il a fallu la crise du Covid pour (enfin) prendre conscience de l’indispensabilité du web dans le commerce. Et surtout découvrir les exigences imposées pour réussir dans le E-commerce ! En ce sens ce livre tombe à point nommé.Sur Internet, l ... En savoir plus

    4,99 € ou Gratuit avec Kobo Plus

  • The Power of Business en Espanol

    7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

    par Jose Cancela, Carlos Harrison ...
    Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero. ... En savoir plus

    10,99 €

  • Cutting the Distance

    Benefits and Tensions from the Recent Active Engagement of China, Japan, and Korea in Latin America

    par Nobuaki Hamaguchi, Jie Guo, Chong-Sup Kim ...
    Collection series Economics and Finance (R0)
    This book represents a valuable contribution to the study of Asia–Latin America relations from the unprecedented collaboration of leading Latin American specialists of China, Japan, and Korea, representing views from their respective countries. The academic literature on this topic remains quite limited in spite of rapid expansion of the interregional trade and investment and active engagements to ... En savoir plus

    50,97 €

  • Design Management

    Organisation and Marketing Perspectives

    par Sotiris Lalaounis ...
    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more ... En savoir plus

    59,15 €

  • Principles of Retailing

    par John Fernie, Suzanne Fernie, Christopher Moore ...
    Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible ... En savoir plus

    106,48 €

  • Malled

    My Unintentional Career in Retail

    par Caitlin Kelly ...
    One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst ... En savoir plus

    9,98 €

  • Driving Retail Transformation

    How to navigate disruption and change

    par Oliver Banks ...
    ‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UKThe pace of change in retail is accelerating. Will you be a passenger, or the driver?Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than ... En savoir plus

    8,44 €

  • Diversifying Retail and Distribution in Thailand

    par Endo Gen ...
    The entry of transnational retailers into emerging markets inevitably disrupts the existing retail and distribution structures. Thailand experienced such disruption to its traditional retailing system beginning in 1990 and continuing through the following two decades, to the extent that many observers have called it a “revolution.” But the term “revolution” is a misnomer, according to this study. ... En savoir plus

    17,32 €

  • Mettre en Action un E-commerce Lucratif

    4 Modules pour créer un E-Commerce pérenne

    par Evolution2vie Mindset ...
    Futur(e) entrepreneur(e) du web, Avez-vous au moins une fois rêvé très fort d'un objectif professionnel ambitieux…pour découvrir qu'il vous serait impossible à atteindre ?Ce but ultime vous parait tellement inaccessible…comme si quelqu'un d'autre pouvait l'atteindre mais surtout pas vous.Peut-être que simplement, vous vous refusez de croire que ce rêve est à votre portée pour le moment. Vous ... En savoir plus

    14,49 € ou Gratuit avec Kobo Plus

  • 聯盟行銷精華

    小資族被動收入賺錢法

    par 董正隆 ...
    Collection series 網路行銷
    被動收入對於現代的小資族來說，是一種非常吸引人的概念。透過聯盟行銷，即便您是小資族，也能實現網路被動收入的目標。聯盟行銷是指您幫助商家推廣產品，一旦成功銷售，您就能獲得一定比例的獎勵金或佣金。如果您有興趣開始賺取網路收入，這本書很適合小資族閱讀，它介紹了國內外常見的聯盟行銷平台，並且教您如何運用這些平台來實現被動收入的目標。特別是對於那些希望增加財務的小資族而言，透過這種賺錢模式，您可以在自己想要的時間和地點工作。不要再等待了！開始探索這個賺取網路收入的方法吧！這本書將為您提供寶貴的指導，幫助您在這個領域取得成功，讓被動收入成為您財務自由的一部分，並實現更多的夢想！作者簡介 董正隆中央大學數學碩士，創立超人行銷。超人行銷顧問公司提供網路創業課程與數位行銷顧問諮詢輔導。你會學到網路創業、數位行銷、網路行銷、行銷軟體等資訊，我們會與你分享如何透過整合線上線下的虛實行銷系統，還有超人行銷體系 ... En savoir plus

    0,86 €

  • The Harris Company

    par Aimmee L. Rodriguez, Richard A. Hanks, Robin S. Hanks ...
    Collection series Images of America
    For almost 100 years, the slogan "Harris" Has It" set a standard for quality merchandise, selection, and personal service. Starting in 1905 with only 25 feet of frontage at its original San Bernardino store, this partnership of three immigrant brothers grew into a corporation of nine stores, with the flagship store alone worth over $1 million. The Harris Company was the first in the region to ... En savoir plus

    11,16 € ou Gratuit avec Kobo Plus

  • Guide de conversation à l'usage des personnes en contact avec des clients

    Créez une Relation Agréable avec vos clients pour mieux vendre

    par Philippe Massol ...
    Vous voulez le chiffre d’affaires de votre entreprise et le relationnel client est souvent un élément clé dans la réussite. En effet, les entreprises qui réussissent sont celles qui résolvent des problèmes pour leurs clients. Mais ce n’est pas tout, dans de nombreux secteurs d’activité, vos clients estiment que tous les produits sont interchangeables.Créer de la valeur pour le client passe par l ... En savoir plus

    9,99 €

  • The Emergence of Modern Retailing 1750-1950

    Modifié par Gary Akehurst ...
    The history of retail business development is an under-researched area. This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950, addressing the need for further research and providing examples of current research activity. It considers the early emergence of retail forms in the late eighteenth century, the ... En savoir plus

    65,07 €

  • National Administrations in EU Trade Policy

    Maintaining the Capacity to Control

    par Johan Adriaensen ...
    Collection series Political Science and International Studies (R0)
    This book studies the relationship between administrative capacity and a member state’s influence in the European Union. More specifically, it studies member states’ ability to exert control over the European Commission during trade negotiations. But what determines administrative capacity and how do member states ensure their preferences are defended during trade negotiations? A combination of ... En savoir plus

    46,34 €

  • Nextgozio

    Commercio al dettaglio nell’era digitale: quale futuro dopo il Covid-19

    par Manuel Faè, Patrizio Bertin ...
    I cambiamenti avvenuti negli ultimi 20 anni hanno trasformato la società e il commercio in maniera prepotente e irreversibile.Come se non bastasse, oggi i mutamenti hanno subito una tremenda accelerazione in conseguenza alla pandemia del 2020 e spesso ad esserne maggiormente colpiti sono i negozi e il commercio al dettaglio. Nextgozio analizza come l’avvento di internet e la conseguente ... En savoir plus

    18,99 € ou Gratuit avec Kobo Plus