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**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A...
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The Great Beanie Baby Bubble

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The Shop Girls of Harpers

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par Rosie Clarke ...

Collection Livre 1 - Welcome To Harpers Emporium
The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... En savoir plus

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The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as
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Luxury the Chinese Way

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Collection series Business and Management (R0)
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury ... En savoir plus

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury
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Retail Change

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Book Clubs and Book Commerce

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Collection series Elements in Publishing and Book Culture
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Essentials of Marketing

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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did ... En savoir plus

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This open access book belongs to the Maritime Business and Economic History strand of the Palgrave Studies in Maritime Economics book series.This volume highlights the contribution of the shipping industry to the transformations in business and society of the postwar era. Shipping was both an example and an engine of globalization and structural change. In turn, the industry experienced and ... En savoir plus

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This open access book belongs to the Maritime Business and Economic History strand of the Palgrave Studies in Maritime Economics book series.This volume highlights the contribution of the shipping industry to the transformations in business and society of the postwar era. Shipping was both an example and an engine of globalization and structural change. In turn, the industry experienced and
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par 丁称林 ...

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Digital Channels and Social Media Management in Luxury Markets

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In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... En savoir plus

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Young Consumer Behaviour

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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services ... En savoir plus

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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services
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Collection series Political Science and International Studies (R0)
Corporate retail chains, like Walmart and Target, are the largest employers of working-class Americans. And yet, this class of workers is rarely examined as political agents, in contrast to union workers or government employees. What is often presumed about retail workers—that they steal from their employers, are frequently absent for shifts, and present lazy attitudes—is seen as reflective of the ... En savoir plus

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Collection series Economics and Finance (R0)
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7-е издание, переработанное и дополненное

par Ася Барышева ...

Обновленное издание бестселлера «Как продать слона», выпущенного в России тиражом более 100 000 экземпляров. В книге описаны основные закономерности и рабочие техники переговоров, которые помогут вам сделать большие продажи. Ася Барышева, консультант с 20-летним опытом сотрудничества с крупными международными компаниями, делится реальными примерами из собственной практики. Вы получите 51 способ ... En savoir plus

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Global Fashion Business

International Retailing, Marketing, and Merchandising

par Dr. Byoungho Ellie Jin ...

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. ... En savoir plus

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I NEVER WORKED A DAY IN MY LIFEWith hundreds of stores coast to coast, Service Merchandise was a retail leader in its day. At its helm for much of that time was Raymond Zimmerman, whose parents opened a five-and-ten-cent store in 1934 in a small Tennessee town and built the business into a national chain of thriving catalog showrooms. In this memoir, the longtime CEO takes us from his boyhood as a ... En savoir plus

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Recommandé pour vous

eBooks Vente au détail

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从门道到王道

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Global Fashion Business

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Krisen im Maschinen- und Anlagenbau erfolgreich(er) bewältigen - so funktioniert es!

Rodeo drive