Social Networking: Redefining Communication in the Digital Age fulfills a pressing demand in social network literature by bringing together international experts from the fields of communication, new media technologies, marketing and advertising, public relations and journalism, business, and education.In this volume contributors traces online social networking practices across national borders, cultural confines, and geographic limits. The book delves into the socioeconomic, polit...

Each year instructors and scholars contemplate their instructional spaces in search of information about incoming students and how best to relate course content to a new generation of learners. Communication Instruction in the Generation Z Classroom: Educational Explorations outlines communication considerations for effectively interacting with and instilling pedagogical practices that appeal to Gen Z using communication tools and course design principles to effectively engage students. Co...

In this book, Yuxia Qian and Rukhsana Ahmed explore health acculturation, which they argue is a complex, multidimensional communication process involving concerted efforts from migrants, health professionals, researchers, community members, policymakers, and the media, rather than a unidimensional process synonymous with assimilation. Qian and Ahmed examine individual migrant health acculturation experiences, community-based culturally-centered health interventions, and cross-cultural heal...

Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The con...

Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportu...

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the wa...