This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global ma...

Introduction to Modern Infrastructure Construction serves as a pivotal resource for construction management education, focusing primarily on heavy civil construction and the latest technological innovations in the field. This essential textbook is designed for both academic and professional use, thoroughly covering critical topics including earthwork, highway planning, design, asphalt production, paving, recycling technology, and transportation asset management. Additionally, it e...

Investigating the complex nature of environmental problems requires the integration of different environmental processes across major components of the environment. Cumulative effects assessment (CEA) not only includes analyzing and modelling environmental changes, but also supports planning alternatives that promote environmental monitoring and management.The adoption of integrated modelling approaches requires the development of frameworks which may be used to investigate individ...

This study analyzes the United States policies regarding China during the administration of President George W. Bush. Chi Wang examines the relationship between the United States and China from its tense origins to its current stability and shows that the China policy of the U.S. is ultimately based on pragmatic national interest that eventually overcomes short-term ideological difficulties or mistakes by inexperienced American administrations.Briefly touching on the China-policy l...

This is the second edition of an introductory text that describes the principles of invariant measurement; how invariant measurement can be achieved using Rasch measurement theory; and how to use invariant measurement to solve a variety of measurement problems in the social, behavioral, and health sciences. Rasch models are used throughout the text, but brief comparisons of Rasch models to other item response theory (IRT) models are also provided.Written with students in mind, this...

It’s been suggested that current poultry production must increase by at least 2.5% per year until 2030 to meet demand from a rapidly growing population. However, whilst modern, more intensive production systems offer the potential to meet this demand, they also bring with them increased safety and environmental risks.Improving poultry meat safety and sustainability provides a comprehensive overview of how best to deal with zoonotic diseases which continue ...

This book provides a background in engineering applications and presents a holistic and practical case of intelligent construction—intelligent compaction. From the perspective of the fundamental characteristics of intelligent construction, namely “perception, analysis, decision-making, execution,” this book systematically introduces intelligent compaction technology used in infrastructure construction, including basic knowledge of compaction, fundamental theories of intelligent compaction,...

Supporting Families of Children with Developmental Disabilities: Evidence-based and Emerging Practices provides a comprehensive review of the empirical evidence on interventions for families of individuals - ranging from post-preschool age to adulthood - with developmental disabilities. The book presents both narrative and meta-analytic syntheses of a large body of research to evaluate which interventions meet contemporary standards as evidence based practices. The body of studies reviewed...

Available open access digitally under CC-BY licence.This book shares insights from the Healthy Ageing Challenge, bringing research, business, policy and practice together to create age-friendly homes, workplaces and communities.Spanning co-design with older people, business collaboration and innovations in design, work, housing, culture and health, it explores the real-world impact of ageing research and the possibilities for business in developing an ageing market....

What can you remember of your childhood? This was the question put to a number of ‘seniors’ asked to start from as far back as they could get, and go as far as the onset of adolescence. Their answers are in this unusual book.Topics naturally include their physical self; their parents, siblings, grandparents, friends, playmates, teachers, classmates, pets; their manners, training, rewards and punishments; food; play, toys; likes, dislikes; schools, kindergarten, elementary; outings, ...

A “state of the field” collection of essays that presents the latest research on the pandemic from a range of disciplinesCOVID Studies is a “state of the field” collection of essays that presents the latest research on the pandemic from a range of disciplines, including sociology, anthropology, public policy, political science, history, and science and technology studies. Though varied in their methodologies, whether ethnography, data analysis, or archival...

The extended critical interview is especially flexible as a form, by turns tenacious and glancing, elliptical or sustained, combining argument and counter-argument, reflection, history and memoir with a freedom normally denied to its subjects in conventional writing formats. Lives on the Left brings together sixteen such interviews from New Left Review in a group portrait of intellectual engagement in the twentieth century and since.Four generations of intellectual...