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Service Failures and Recovery in Tourism and Hospitality
A Practical Manual
- de
- Aybeniz Akdeniz ArUmut AvciGulnil AydinMelissa A. BakerKemal BirdirHuey Chern BooHakan BozUgur CaliskanCelil CakiciAli DalgicChristina K. DimitriouMariangela FranchOzan GulerJong-HyeongAnna IrimiásPetranka KellyKawon KimErdogan KocJennifer LawlorMinwoo LeePoh Theng (Beatrice) LooGábor MichalkóMichael MulveyIsil Arikan SaltikDerya ToksözDallen J Timothy
2017
EN
Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent researc...
$1,609.00 MXN
