How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in the...

Famous: How Celebrity Lives Affect Our Own explores the effects celebrities have on their impressionable audience's lives, from copycat suicides, to postfeminist hypersexuality, to taking questionable celebrity health advice, and more. Celebrity advocacy and philanthropy are analyzed as contributors discuss Brad Pitt's rebuilding effort after Hurricane Katrina, Angelina Jolie's recent casting controversy, and Colin Kaepernick's national anthem protest. Star brand building through social me...

Health Communication and Sport: Connections, Applications, and Opportunities aggregates sport and health communication into a collective resource that advances scholarly inquiry at the intersection of these two fields. Through bringing together a collaborative of scholars and practitioners who are doing work in areas ranging from mental health, to media, to youth sports, and social media, this volume evaluates health communication issues in sport contexts and inspires work that will answer...

CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic examines the central role of mediain constructing an entangled relationship between chronic traumatic encephalopathy (CTE) and the National Football League (NFL), challenging a predominately symbiotic sports/media complex. The authors of this book analyze more than a decade of media coverage, along with three prominent films, to unpack how media discourse resurrects CTE, a preventable degenerative brain disease ...