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2021

EN

Client experience (CX) is by no means a new concept. Ever since the service industry came into being, providing excellent customer service has been a key concern, with particular focus on how the client experiences the service they are receiving. Yet, client experience is rarely delivered well. Inconsistencies, errors, and an endlessly unanswered phone lead to frustration on the part of the client, and a feeling that they are worth little more than a signature on the monthly timesheet. So,...

$4,955.00 MXN

A Designer's Research Manual, 2nd edition, Updated and Expanded

Succeed in Design by Knowing Your Clients and Understanding What They Really Need

2017

EN

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and exp...

$384.00 MXN

Asian Martial Arts

Constructive Thoughts & Practical Applications

2014

EN

This book represents an international gathering of friends who happen to be highly qualified martial art scholars and practitioners. We have come together in celebration of the more than twenty years the Journal of Asian Martial Arts inspired scholarship in this field to higher academic standards while encouraging all aspects of responsible practice. Each article was written specifically for this banquet, with topics representing the rich variety found in the Asian martial traditi...