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China in the Era of Social Media

An Unprecedented Force for An Unprecedented Social Change

2020

EN

China in the Era of Social Media discusses how social media is changing the world in an unprecedented way through speed, scope, and depth. In the last decade or so, social media in China has witnessed the most explosive growth in the world. Being the most populous nation in the world, it has the most social media users in the world as well. This book examines the current situation and unique characteristics of Chinese social media, the significance of social media in the country’s...

$2,128.00 MXN

New Polymeric Products

Fundamentals, Forming Methods and Applications

2023

EN

Accessible

New Polymeric Products: Fundamentals, Forming Methods and Applications introduces applications of polymer materials in different fields, including new products and processing methods. This book is rich in content and creativity and introduces the development, history, characteristics and existing processing methods of polymer materials in a comprehensive and systematic manner. Sections include the latest achievements from future travel, energy problems, special environment, lens materials ...

$2,991.00 MXN

2016

EN

Biotechnology of Major Cereals focuses on the recent advances and future prospects in cereal biotechnology. The first part of the book covers the world's major cereals and focus on new developments and trends. The second part is technology rather than species-led, detailing fundamental developments in technologies and significant target traits.

$1,758.00 MXN

2021

EN

Accessible

Reported speech is a universal form across human languages. However, previous studies have tended to be limited because they mostly emphasize on the form and authenticity of reported speech, while its discourse and pragmatic functions have largely been ignored. Meanwhile, the studies mainly focus on English, with a comparative perspective with other languages largely missing.Acknowledging these limitations, this book analyzes the textual and pragmatic functions of reported speech i...

$998.00 MXN