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Acceso ilimitado a eBooks

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Recibe 1 crédito cada mes para el audiolibro de tu elección

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+ Prueba gratis de 30 días

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Design for Cognitive Bias

de David Dylan Thomas ...

We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, ... Leer más

$278 MXN

We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them,
... Leer más
Audiolibro

Design for Cognitive Bias

de David Dylan Thomas ...

Narrado por David Dylan Thomas ...

Completo

2 hora 37 minutos

We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, ... Leer más

$206 MXN o gratis con Kobo Plus

We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them,
... Leer más

The Geek Way

The Radical Mindset that Drives Extraordinary Results

de Andrew McAfee ...

**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems ... Leer más

$219 MXN

**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems
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You Have More Influence Than You Think

How We Underestimate Our Powers of Persuasion, and Why It Matters

de Vanessa Bohns ...

**"This remarkable book will change the way you see your own potential." —Daniel H. Pink, author of DriveAn original investigation of our hidden power to persuade, and how to wield it wisely.**If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have ... Leer más

$211 MXN

**"This remarkable book will change the way you see your own potential." —Daniel H. Pink, author of DriveAn original investigation of our hidden power to persuade, and how to wield it wisely.**If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have
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Digital Neuromarketing

The Psychology Of Persuasion In The Digital Age

de Sam Page ...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Leer más

$172 MXN

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of
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Who’s Raising the Kids?

Big Tech, Big Business, and the Lives of Children

de Susan Linn ...

**From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it“Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review**Even before COVID-19, digital ... Leer más

$235 MXN o gratis con Kobo Plus

**From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it“Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review**Even before COVID-19, digital
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Just Enough Research

2024 Edition

de Erika Hall ...

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help ... Leer más

$392 MXN

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.Just Enough Research is here to help.Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help
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The Fuzzy and the Techie

Why the Liberal Arts Will Rule the Digital World

de Scott Hartley ...

"Artfully explains why it is time for us to get over the false division between the human and the technical."—Tim Brown, CEO of IDEO and author of Change by DesignScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in humanities or social sciences, you were a fuzzy. If you majored in computer or hard sciences, you were a ... Leer más

$193 MXN o gratis con Kobo Plus

"Artfully explains why it is time for us to get over the false division between the human and the technical."—Tim Brown, CEO of IDEO and author of Change by DesignScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in humanities or social sciences, you were a fuzzy. If you majored in computer or hard sciences, you were a
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The Skill Code

How to Save Human Ability in an Age of Intelligent Machines

de Matt Beane ...

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots.Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?Whatever your job – plumber, attorney, teacher, surgeon – decades of research show that you achieved mastery by ... Leer más

$350 MXN

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots.Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?Whatever your job – plumber, attorney, teacher, surgeon – decades of research show that you achieved mastery by
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Raising Humans in a Digital World

Helping Kids Build a Healthy Relationship with Technology

de Diana Graber ...

The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment.Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children's hands. While avoidance might eliminate the dangers, that approach also means your child ... Leer más

$193 MXN o gratis con Kobo Plus

The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment.Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children's hands. While avoidance might eliminate the dangers, that approach also means your child
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Ping

The Secrets of Successful Virtual Communication

de Andrew Brodsky ...

‘Brimming with surprising insights and useful tips. The resource we need for avoiding misunderstandings and making genuine connections’ Adam Grant, bestselling author of Think Again'Full of MBA-tuned advice on how to engage online' a WST business book of the yearThe essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between ... Leer más

$327 MXN

‘Brimming with surprising insights and useful tips. The resource we need for avoiding misunderstandings and making genuine connections’ Adam Grant, bestselling author of Think Again'Full of MBA-tuned advice on how to engage online' a WST business book of the yearThe essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between
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Why Design Is Hard

de Scott Berkun, Bryan Zug ...

Learn use the skills you already have to overcome the people and systems that hold you back. In this potent, humorous, real-world-based book you'll learn how to make working as a designer in an organization easy. From managing egos, to rediscovering your powers to using organizational systems to your advantage, you'll quickly see better ways to think about your work and yourself.We want to believe ... Leer más

$261 MXN

Learn use the skills you already have to overcome the people and systems that hold you back. In this potent, humorous, real-world-based book you'll learn how to make working as a designer in an organization easy. From managing egos, to rediscovering your powers to using organizational systems to your advantage, you'll quickly see better ways to think about your work and yourself.We want to believe
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Libros narrados por David Dylan Thomas

Design for Cognitive Bias

Design for Cognitive Bias

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The Geek Way

You Have More Influence Than You Think

Digital Neuromarketing

Who’s Raising the Kids?

Just Enough Research

The Fuzzy and the Techie

The Skill Code

Raising Humans in a Digital World

Ping

Why Design Is Hard