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Positioning: The Battle for Your Mind

de Al Ries, Jack Trout ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Leer más

$245 MXN

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:•
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The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

de Al Ries, Jack Trout ...

$241 MXN
Positioning: The Battle for Your Mind, 20th Anniversary Edition

de Al Ries, Jack Trout ...

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including ... Leer más

$390 MXN

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including
... Leer más
Differentiate or Die

Survival in Our Era of Killer Competition

de Jack Trout, Steve Rivkin ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Leer más

$391 MXN

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

de Jack Trout, Steve Rivkin ...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Leer más

$434 MXN

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete
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Aşağıdan Yukarıya Pazarlama

de Jack Trout, Al Ries ...

Traducido por Saadettin Konukseven, Feray Şansal ...

Bu kitap; reklamın neden tek başına yeterince işe yaramayacağının kitabı. Bu kitap; neden marka isminizi, ürününüzü, fiyatınızı, dağıtım kanalınızı, hedef kitlenizi ya da stratejinizi değiştirmeden başarıya ulaşamayacağınızın kitabı. Bu kitap; neden "marka ismi" gibi küçük (!) sandığınız bir detayın şirketinizin geleceğini değiştirebileceğinin kitabı. Bu kitap; neden müşteri odaklı ya da ürün ... Leer más

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Bu kitap; reklamın neden tek başına yeterince işe yaramayacağının kitabı. Bu kitap; neden marka isminizi, ürününüzü, fiyatınızı, dağıtım kanalınızı, hedef kitlenizi ya da stratejinizi değiştirmeden başarıya ulaşamayacağınızın kitabı. Bu kitap; neden "marka ismi" gibi küçük (!) sandığınız bir detayın şirketinizin geleceğini değiştirebileceğinin kitabı. Bu kitap; neden müşteri odaklı ya da ürün
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Konumlandırma

de Jack Trout, Al Ries ...

Traducido por Ebru Kızıldağ ...

Pazarlama devrimini ateşleyen kitap! Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını çok net örneklerle anlatıyorlar. Birinin zihnine girmenin en kolay yolu nedir? Pazarlamada vereceğiniz en önemli karar hangisidir? ... Leer más

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Pazarlama devrimini ateşleyen kitap! Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını çok net örneklerle anlatıyorlar. Birinin zihnine girmenin en kolay yolu nedir? Pazarlamada vereceğiniz en önemli karar hangisidir?
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定位：在眾聲喧嘩的市場裡:進駐消費者心靈的最佳方法

Positioning：The Battle for Your Mind

de 艾爾．賴茲, 傑克．屈特, Al Ries, Jack Trout ...

Series series 企畫叢書
行銷大師賴茲&屈特點燃行銷革命第一書風靡全球逾四十年、世上最偉大的商業詞彙之一美國史上影響銷售最深遠的觀念在溝通過度、資訊氾濫成災的社會，唯有成功「定位」，才能讓產品在消費者心中搶灘登陸。高明的「定位」通常不是從產品，而是從顧客的心理著手！不管是找小編、運用大數據分析，甚至借助AI人工智慧，不管是透過實體通路、網路直播，或者擴展成O2O，要透過說故事方式行銷各種實體產品、服務或經營IP，必先問「定位」好了嗎？在資訊過度氾濫的時代，商品行銷與品牌建立應該透過什麼方式突圍，才能讓自己的產品價值「被看見」？透過溝通？你也許會這麼說。但打開消費者的心談何容易，本書作者說：「電腦對於人類所輸入的資訊一向來者不拒；心靈則正恰恰相反，對於資訊並非來者不拒。」對於與自己的想法、價值觀或過去經驗不合拍的資訊，人的心會悍然拒絕接受訊息。人們每天花很多的時間溝通想法、觀念，可是得到的效益卻是微乎其微 ... Leer más

$138 MXN

行銷大師賴茲&屈特點燃行銷革命第一書風靡全球逾四十年、世上最偉大的商業詞彙之一美國史上影響銷售最深遠的觀念在溝通過度、資訊氾濫成災的社會，唯有成功「定位」，才能讓產品在消費者心中搶灘登陸。高明的「定位」通常不是從產品，而是從顧客的心理著手！不管是找小編、運用大數據分析，甚至借助AI人工智慧，不管是透過實體通路、網路直播，或者擴展成O2O，要透過說故事方式行銷各種實體產品、服務或經營IP，必先問「定位」好了嗎？在資訊過度氾濫的時代，商品行銷與品牌建立應該透過什麼方式突圍，才能讓自己的產品價值「被看見」？透過溝通？你也許會這麼說。但打開消費者的心談何容易，本書作者說：「電腦對於人類所輸入的資訊一向來者不拒；心靈則正恰恰相反，對於資訊並非來者不拒。」對於與自己的想法、價值觀或過去經驗不合拍的資訊，人的心會悍然拒絕接受訊息。人們每天花很多的時間溝通想法、觀念，可是得到的效益卻是微乎其微
... Leer más
As Leis do Marketing

de Al Ries, Jack Trout ...

O BESTSELLER CLÁSSICO COM MILHARES DE LEITORES EM TODO O MUNDO, RESULTADOS COMPROVADOS E IDEIAS QUE RESISTIRAM AO TESTE DO TEMPO. «Um dos 5 livros que toda a gente devia ler. Recomendo-o a todos os gestores e a qualquer pessoa que queira começar um negócio. Tem informação imensamente valiosa e lê-se num instante!» TIM FERRISS Alguns gestores acreditam que um programa de marketing bem concebido, ... Leer más

$279 MXN

O BESTSELLER CLÁSSICO COM MILHARES DE LEITORES EM TODO O MUNDO, RESULTADOS COMPROVADOS E IDEIAS QUE RESISTIRAM AO TESTE DO TEMPO. «Um dos 5 livros que toda a gente devia ler. Recomendo-o a todos os gestores e a qualquer pessoa que queira começar um negócio. Tem informação imensamente valiosa e lê-se num instante!» TIM FERRISS Alguns gestores acreditam que um programa de marketing bem concebido,
... Leer más
Audiolibro

Marketing Warfare

How to Use Military Principles

de Jack Trout, Al Ries ...

Narrado por Jack Trout, Al Ries ...

Completo

46 minutos

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr. ... Leer más

$163 MXN

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr.
... Leer más
Khác Biệt Hay Là Chết

de Jack Trout, Steve Rivkin ...

Giữa một rừng sản phẩm tương tự nhau, sự khác biệt của mỗi thương hiệu chính là phương cách duy nhất giúp bạn tạo ra dấu ấn trong tâm trí người tiêu dùng và giành được lựa chọn của họ.Ấn bản Differentiate or Die - Khác biệt hay là Chết đầu tiên khi xuất hiện trên thị trường đã được xem là một cẩm nang nghề nghiệp của giới marketing – những người đang nỗ lực làm cho sản phẩm hay thương hiệu của họ ... Leer más

$79 MXN

Giữa một rừng sản phẩm tương tự nhau, sự khác biệt của mỗi thương hiệu chính là phương cách duy nhất giúp bạn tạo ra dấu ấn trong tâm trí người tiêu dùng và giành được lựa chọn của họ.Ấn bản Differentiate or Die - Khác biệt hay là Chết đầu tiên khi xuất hiện trên thị trường đã được xem là một cẩm nang nghề nghiệp của giới marketing – những người đang nỗ lực làm cho sản phẩm hay thương hiệu của họ
... Leer más
The Making of a Name : The Inside Story of the Brands We Buy

The Inside Story of the Brands We Buy

de Steve Rivkin;Fraser Sutherland;Jack Trout ...

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought ... Leer más

$588 MXN

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought
... Leer más