Rakuten Kobo

Carrito de compra

Artículos no disponibles para compra.

Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.

artículosartículo

- Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Recibe 1 crédito cada mes para el audiolibro de tu elección
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  Audiolibro
  de ,
  
  Disponible el:
  
  . Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.
  
  Preventa
  1 audiolibro mensual
  
  + Prueba gratis de 30 días
  
  Oferta especial
  
  Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.
  
  *Sin compromiso, cancela en cualquier momento
  
  GRATIS

artículosartículo

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

Recomendado para ti

Skip side bar filters

Service Design Capabilities

de Nicola Morelli, Amalia de Götzen, Luca Simeone ...

Series series Engineering (R0)
This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Leer más

Gratis

This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different
... Leer más

This is Service Design Thinking

Basics-Tools-Cases

Edición de Marc Stickdorn, Jakob Schneider ...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

$490 MXN

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about
... Leer más
Design and Creativity

Policy, Management and Practice

Edición de Guy Julier, Liz Moor ...

Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the ... Leer más

$738 MXN

Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the
... Leer más
An Introduction to Service Design

Designing the Invisible

de Lara Penin ...

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... Leer más

$766 MXN

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and
... Leer más
The Oxford Handbook of Strategic Sales and Sales Management

Edición de David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...

Series series Oxford Handbooks
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Leer más

$898 MXN

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the
... Leer más
Relationship Marketing

A Consumer Experience Approach

de Steve Baron, Tony Conway, Gary Warnaby ...

Series series SAGE Advanced Marketing Series
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a ... Leer más

$1,552 MXN

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a
... Leer más
E-Commerce and V-Business

de Stuart Barnes ...

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical ... Leer más

$1,755 MXN

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical
... Leer más
Co-creation for Responsible Research and Innovation

Experimenting with Design Methods and Tools

Edición de Alessandro Deserti, Marion Real, Felicitas Schmittinger ...

Series Libro 15 - Springer Series in Design and Innovation
This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book ... Leer más

Gratis

This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book
... Leer más
Performance Improvement in Construction Management

Edición de Brian Atkin, Jan Borgbrant ...

Series series Spon Research
Novel research in construction management is often distant from existing practice. This collection of reviews serves to bridge this gap under three major themes: innovation, organisation and human behaviour, and methods and tools.It outlines a series of successful collaborative projects between industry and the academic and research communities. Many of the authors have worked in technology ... Leer más

$1,135 MXN

Novel research in construction management is often distant from existing practice. This collection of reviews serves to bridge this gap under three major themes: innovation, organisation and human behaviour, and methods and tools.It outlines a series of successful collaborative projects between industry and the academic and research communities. Many of the authors have worked in technology
... Leer más
Design Transitions

Inspiring Stories. Global Viewpoints. How Design is Changing.

de Joyce Yee, Emma Jefferies, Lauren Tan ...

Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... Leer más

$490 MXN

Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of
... Leer más
Design for Services

de Anna Meroni, Daniela Sangiorgi ...

Series series Design for Social Responsibility
In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in ... Leer más

$1,273 MXN

In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in
... Leer más
Practicing Strategy

Text and cases

de Sotirios Paroutis, Loizos Heracleous, Duncan Angwin ...

Shortlisted for the 2013 Chartered Management Institute textbook awardPracticing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do.The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as ... Leer más

$1,905 MXN

Shortlisted for the 2013 Chartered Management Institute textbook awardPracticing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do.The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as
... Leer más

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Engineering (R0) Serie de eBooks

Service Design Capabilities

La gente que leyó esto también disfrutó

This is Service Design Thinking

Design and Creativity

An Introduction to Service Design

The Oxford Handbook of Strategic Sales and Sales Management

Relationship Marketing

E-Commerce and V-Business

Co-creation for Responsible Research and Innovation

Performance Improvement in Construction Management

Design Transitions

Design for Services

Practicing Strategy