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  • Database Design for Mere Mortals

    A Hands-On Guide to Relational Database Design

    Series series For Mere Mortals
    The #1 Easy, Commonsense Guide to Database Design! Michael J. Hernandez’s best-selling Database Design for Mere Mortals® has earned worldwide respect as the clearest, simplest way to learn relational database design. Now, he’s made this hands-on, software-independent tutorial even easier, while ensuring that his design methodology is still relevant to the latest databases, applications, and best ... Leer más

    $660 MXN

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  • User Stories Applied: For Agile Software Development

    For Agile Software Development

    de Mike Cohn ...
    Series series Addison-Wesley Signature Series (Beck)
    Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike ... Leer más

    $825 MXN

  • Agile Testing

    A Practical Guide for Testers and Agile Teams

    Series series Addison-Wesley Signature Series (Cohn)
    Testing is a key component of agile development. The widespread adoption of agile methods has brought the need for effective testing into the limelight, and agile projects have transformed the role of testers. Much of a tester’s function, however, remains largely misunderstood. What is the true role of a tester? Do agile teams actually need members with QA backgrounds? What does it really mean to ... Leer más

    $903 MXN

  • Google Analytics

    Understanding Visitor Behavior

    Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you ... Leer más

    $231 MXN

  • The Accidental Taxonomist

    The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Heddenone of todays leading writers instructors and consultants on indexing and taxonomy topicswalks readers through the process displaying her trademark ability to present highly technical information in straightforward comprehensible English. Drawing on numerous ... Leer más

    $448 MXN o gratis con Kobo Plus

  • The Accidental Taxonomist

    The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on ... Leer más

    $344 MXN o gratis con Kobo Plus

  • The Missing README

    A Guide for the New Software Engineer

    Key concepts and best practices for new software engineers — stuff critical to your workplace success that you weren’t taught in school.For new software engineers, knowing how to program is only half the battle. You’ll quickly find that many of the skills and processes key to your success are not taught in any school or bootcamp. The Missing README fills in that gap—a distillation of workplace ... Leer más

    $299 MXN

  • Mining the Social Web

    Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

    Want to tap the tremendous amount of valuable social data in Facebook, Twitter, LinkedIn, and Google+? This refreshed edition helps you discover who’s making connections with social media, what they’re talking about, and where they’re located. You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as ... Leer más

    $398 MXN

  • Google Analytics Breakthrough

    From Zero to Business Impact

    A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google ... Leer más

    $629 MXN

  • Head First Software Development

    A Learner's Companion to Software Development

    Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed. Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a ... Leer más

    $384 MXN

  • SEO SOS: Search Engine Optimization First Aid Guide ePub eBook

    Do you have a website? Is it performing as well as you had hoped? Do you make money on the Internet? No? SEO SOS can help turn that around. Using Search Engine Optimization techniques, this valuable SEO book can help propel your website upwards in search engine results pages, resulting in a constant stream of FREE targeted traffic to your site, ready for you to turn into sales. Simply follow the ... Leer más

    $17 MXN

  • Digital Project Management

    The Complete Step-by-Step Guide to a Successful Launch

    de Taylor Olson ...
    The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects ... Leer más

    $622 MXN