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PR In Practice Serie de eBooks

1 - 12 de 12 resultados
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  • Crisis, Issues and Reputation Management

    de Andrew Griffin ...
    Series series PR In Practice
    Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Leer más

    $712 MXN

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  • The Chasm Companion

    A Fieldbook to Crossing the Chasm and Inside the Tornado

    de Paul Wiefels ...

    $262 MXN

  • Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

    Develop your Reputation, Get Found, and Attract a Following

    de Randall Craig ...
    You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach. ... Leer más

    $172 MXN o gratis con Kobo Plus

  • Media Interview Techniques

    A Complete Guide to Media Training

    de Robert Taylor ...
    Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or ... Leer más

    $666 MXN

  • PR 2.0

    How Digital Media Can Help You Build a Sustainable Brand

    de John Friedman ...
    Series series DoShorts
    Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2 ... Leer más

    $688 MXN

  • Corporate Branding

    Areas, arenas and approaches

    Edición de T C Melewar, S F Syed Alwi ...
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive ... Leer más

    $1,376 MXN

  • How to Create a Trade Mark, Protect it and Build your Brand

    de Liam M Birkett ...
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... Leer más

    $172 MXN

  • Saving Face in Business

    Managing Cross-Cultural Interactions

    de Rebecca S. Merkin ...
    Series series Business and Management (R0)
    This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede’s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding ... Leer más

    $2,759 MXN

  • How to Make Boards Work

    An International Overview

    Edición de A. Kakabadse, L. Van den Berghe ...
    Series series Business and Management (R0)
    How to Make Boards Work offers a unique view of the thinking and doing of governance. The outside-in perspective offers a holistic framework highlighting how global cultural, social and political diversity impact boards of directors. The inside-out perspective emphasizes how governance and boards can effectively realize sustainable value creation. ... Leer más

    $1,656 MXN

  • Ghostwriting and the Ethics of Authenticity

    de John C. Knapp, Azalea M. Hulbert ...
    Series series Business and Management (R0)
    This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis.In this book, the ... Leer más

    $2,063 MXN

  • Resources, Efficiency and Globalization

    Edición de P. Dimitratos, M. Jones ...
    Series series Business and Management (R0)
    International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries. ... Leer más

    $920 MXN

  • Organizations and the Media

    Organizing in a Mediatized World

    Edición de Josef Pallas, Lars Strannegård, Stefan Jonsson ...
    Series series Routledge Studies in Management, Organizations and Society
    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal ... Leer más

    $980 MXN