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Reputation Management

The Future of Corporate Communications and Public Relations

de Tony Langham, PRCA ...

Series series PRCA Practice Guides
A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals ... Leer más

$425 MXN

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals
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OPEN

How we'll work, live and learn in the future

de David Price ...

What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and ... Leer más

$100 MXN

What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and
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The Fish Rots From The Head

The Crisis in our Boardrooms: Developing the Crucial Skills of the Competent Director

de Bob Garratt ...

As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal ... Leer más

$197 MXN

As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal
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Think Write Grow

How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

de Grant Butler ...

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book ... Leer más

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In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book
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Masters of Management

How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse

de Adrian Wooldridge ...

"A tour de force of management theory . . . An insightful, hard-headed, and amusing guide . . . should be required reading for every student of business." —Lynda Gratton, author of The 100-Year LifeIn 1996, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and ... Leer más

$193 MXN o gratis con Kobo Plus

"A tour de force of management theory . . . An insightful, hard-headed, and amusing guide . . . should be required reading for every student of business." —Lynda Gratton, author of The 100-Year LifeIn 1996, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and
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Management across Cultures

de Luciara Nardon, Ramanie Samaratunge, Subramaniam Ananthram, Di Fan, Ying Lu, Richard M. Steers, Carlos J. Sanchez-Runde ...

This first Australasian edition of the popular text Management across Cultures explores the latest approaches to cross-cultural management, presenting strategies and tactics for managing international assignments and global teams. With a clear emphasis on learning and development, the text encourages students to acquire skills in multicultural competence that will be highly valued by their future ... Leer más

$1,262 MXN

This first Australasian edition of the popular text Management across Cultures explores the latest approaches to cross-cultural management, presenting strategies and tactics for managing international assignments and global teams. With a clear emphasis on learning and development, the text encourages students to acquire skills in multicultural competence that will be highly valued by their future
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Anarchists in the Boardroom

How social media and social movements can help your organisation to be more like people

de Liam Barrington-Bush ...

Change how we organise. Change the world.There are lessons emerging all around us, in the new social movements that have swept the globe, and in the organising patterns found on social media.Could Twitter and Occupy help our NGOs, charities, trade unions and voluntary organisations to both stay relevant in the times ahead and live our values through the ways that we organise?‘Anarchists in the ... Leer más

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Change how we organise. Change the world.There are lessons emerging all around us, in the new social movements that have swept the globe, and in the organising patterns found on social media.Could Twitter and Occupy help our NGOs, charities, trade unions and voluntary organisations to both stay relevant in the times ahead and live our values through the ways that we organise?‘Anarchists in the
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The Economist: Organisation Culture

How corporate habits can make or break a company

de Naomi Stanford ...

An organisation's culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation's culture right. This book provides a route map for managers who want to·Get a grip on why ... Leer más

$197 MXN

An organisation's culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation's culture right. This book provides a route map for managers who want to·Get a grip on why
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Crisis, Issues and Reputation Management

de Andrew Griffin ...

Series series PR In Practice
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Leer más

$716 MXN

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an
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Dark Art

The Changing Face of Public Relations

de Tim Burt ...

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and ... Leer más

$270 MXN o gratis con Kobo Plus

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and
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Why Women Mean Business

Understanding the Emergence of Our Next Economic Revolution

de Avivah Wittenberg-Cox, Alison Maitland ...

WOMEN MEAN BUSINESS“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”The Times“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”Harvard Business Review“Lays out the importance of retaining ... ... Leer más

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WOMEN MEAN BUSINESS“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”The Times“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”Harvard Business Review“Lays out the importance of retaining ...
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Surviving the Daily Grind

Bartleby's Guide to Work

de Philip Coggan ...

We spend a lot of our time at work and would be depressed with nothing to do. But when it gets to Monday, many of us are already longing for the weekend and the prospect of escape. How did work become so tedious and stressful? And is there anything we can do to make it better?Based on his popular Economist Bartleby column, Philip Coggan rewrites the rules of work to help us survive the daily grind ... Leer más

$197 MXN

We spend a lot of our time at work and would be depressed with nothing to do. But when it gets to Monday, many of us are already longing for the weekend and the prospect of escape. How did work become so tedious and stressful? And is there anything we can do to make it better?Based on his popular Economist Bartleby column, Philip Coggan rewrites the rules of work to help us survive the daily grind
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OPEN

The Fish Rots From The Head

Think Write Grow

Masters of Management

Management across Cultures

Anarchists in the Boardroom

The Economist: Organisation Culture

Crisis, Issues and Reputation Management

Dark Art

Why Women Mean Business

Surviving the Daily Grind