Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will le...

If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing.ABOUT THE SERIESULTIMATE books ...

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing ...

If you want to be the best, you have to have the right skillset.From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business exec...

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniq...

The war began six hundred years after she died…and five years before she came back.In the far-flung future, an unknown alien species appears, determined to wipe out humanity. The Solar Union, in making a last-ditch effort to save billions of lives on dozens of different planets, retrieves the soldiers they need from those who’ve died over the past six hundred years.Lilah is no soldier. In fact, she hates the concept of war. But it’s either fight, or go back...

A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the co...

As an aspiring or seasoned writer, do you feel like you aren't making headway, stumbling on what to write next, or wondering if you're even on the right path? Are you unable to find the motivation to charge up your computer and put your fingers on the keyboard after that last rejection?Between the pages of What I Wish I'd Known: For Writers, 100 highly accomplished authors share their time, energy, and knowledge to pay it forward and inspire other writers, experienced or a...

When the mask comes off, can you handle what's underneath?When your secret identity is revealed …When the monster is unleashed …When the superhero's child has no power …When Death himself is caught unawares …Pull back the mask to reveal 21 tales from seasoned and award-winning authors, of magical masks, gas masks, death masks, superheroes, secret identities, disguised robots, alien symbionts, a Napoleonic thief, a swindling demon—eve...

'When a man is conscious of the urge to explore, not all the arduous journeyings, the troubles that will beset him and the lack of material gains from his investigations will stop him.' Nanda Devi is one of the most inaccessible mountains in the Himalaya. It is surrounded by a huge ring of peaks, among them some of the highest mountains in the Indian Himalaya. For fifty years the finest mountaineers of the early twentieth century had repeatedly tried and failed to reach the foot of the mou...

Every financial decision you make today shapes your future—are you making the right ones?If you're a young adult feeling overwhelmed by credit cards, student loans, or saving and investing, you’re not alone. Most people were never taught how to manage money. The result? Years of costly mistakes and financial stress.But it doesn’t have to be that way.In The Simplest Guide to Financial Literacy for Young Adults, Ethan Davi makes money...

Sixteen acclaimed authors—including a National Book Award nominee, a New York Times best-selling novelist, and a beloved actress—join forces for a cross-genre YA anthology of linked short stories about the first days of college.Jilly cannot believe her parents keep showing up at all of her orientation events. (Except, yes, she can totally believe that.) Isaac wants to be known as someone other than the kid who does magic and has an emotional suppo...