In Stockholm in January 1945, an assembly of Swedish diplomats and businessmen initiated an organisation that was to improve the country’s reputation abroad. The new, semi-governmental Swedish Institute was charged with explaining Sweden’s policy of neutrality during the war, encouraging peace-building, and promoting foreign trade in the new international world order. But how was all this to be achieved?In National Relations the historian Nikolas Glover analyses the polici...

Det sena 1900-talet kan kallas för marknadens tid. Man skulle kunna beskriva det som att marknaden sprängde sina ramar och skapade ett nytt historiskt moraliskt rum. Hur gick det till och vad fick det för konsekvenser att marknaden som institution, ideal och metafor fick en central roll i det svenska samhällslivet?Den nya marknadslogiken gjorde djupa avtryck i politiken, men den förändrade också människors vardagsliv, språkbruk och referensramar. I Marknadens tid analysera...

Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light ...