Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed.The focus then moves to a model of ad response that covers the evid...

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’P...

The greatest conquest in historyGenghis Khan left an empire more than twice the size of Alexander's: his successors went on to conquer and govern an area stretching from Korea to the River Danube. How did a band of nomadic herdsmen achieve so much, so fast?Despite these stunning achievements, many writers dismiss the Mongols as just ferocious barbarians. This bestselling book sets the record straight. The epic starts in 1206 - when Genghis became master of 'all the people w...

"An Historical Relation of the Island Ceylon in the East Indies" by Robert Knox is a captivating account of the author's experiences during his captivity in Ceylon, now known as Sri Lanka. Knox, an Englishman, was taken prisoner by the local king and spent nearly two decades on the island. His narrative provides a detailed description of the geography, culture, and customs of Ceylon, offering readers a unique perspective on the island's society during the 17th century. Knox's observations ...

What is Buddhist meditation? What is going on—and what should be going on—behind the closed or lowered eyelids of the Buddha or Buddhist adept seated in meditation? And in what ways and to what ends have the answers to these questions mattered for Buddhists themselves? Focusing on early medieval China, this book takes up these questions through a cultural history of the earliest traditions of Buddhist meditation (chan), before the rise of the Chan (Zen) School in the eighth centur...

A new omnibus in the highly acclaimed Sir Robert Carey Mysteries. Perfect for fans of C.J. Sansom and S.J. Parris.1592. Sir Robert Carey abandoned the ambition and treachery of Queen Elizabeth I's court to take up the post of Deputy Warden of the West March, aided by his surly, larcenous, and loyal henchman Henry Dodd, Land Sergeant of Gilsland.As Carey struggles to solve the murder of a local minister, he battles with his d...

It's been said that East Aurora, New York is straight out of a Hallmark Christmas movie, an observation perhaps given credence after the filming of an actual Hallmark Christmas movie in the village in June 2025. It's quaint and charming, for sure, but like many small towns, East Aurora has a history of struggles as well as triumphs that have contributed to the community it is today.Who Put the 'East' in East Aurora? is the first in a series of books that bring toge...

Experience the life-changing power of Robert Collier with this unforgettable book.

What is the magic of pastoral Greece? What is it that gives to you a sensation of being gently released from the cares of life and the boredom of modern civilization, with its often unmeaning complications, its unnecessary luxuries, its noisy self-satisfactions? This is not the tremendous, the spectacular release of the desert, an almost savage tearing away of bonds. Nothing in the Greece I saw is savage; scarcely anything is spectacular. But, oh, the bright simplicity of the life and the ...

Can we endorse valuable rights and freedoms—the cherished forms of equality and liberty we might call liberality—without liberalism? This book outlines such a possibility. Humane liberality upholds and deliberates equality, freedom, and justice through the Mencian virtue of humaneness, based in care and compassion. In positing humaneness to be the first virtue of government, Mencius directs us to formulate policies that are responsive to and promote the wellbeing of the people understood i...

A sweeping tale of love and redemption, honor and war, Robert Girardi's Gorgeous East follows three French For eign legionnaires of very different backgrounds from the cliffs of Mont Saint-Michel to Istanbul's ancient alley ways, from raucous Parisian bars to the desolate Sahara. Gorgeous East takes us on an epic and unfor get table ad ven ture with the wonderful John Smith, a lost Brooklynite they call the Handsome American Cowboy; Colonel de Noyer, the elder statesman s...

In "An Historical Relation of the Island Ceylon in the East Indies," Robert Knox offers a meticulously detailed account of his experiences as a captive in Ceylon (modern-day Sri Lanka) during the 17th century. Written in a narrative style that blends travelogue with personal memoir, Knox's work provides readers with an insightful exploration of the island's geography, culture, and the intricate socio-political dynamics of the time. His keen observations and descriptive prowess illuminate t...