In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the ass...

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation a

She's bound to serve her enemy for a hundred years. Now, she's at risk of killing the man…or falling for him.After she lands on the losing side of a war, Saga is sentenced to serve Ari Sekundär, the man she despises.But when Ari is blamed for a tragic assassination, Saga is forced on the run with her reluctant master, and they must work together to survive. Soon hate feels more like passion, and disgust more like desire.What Ari doesn't know is that...

She chose him. He chose revenge. But some choices have deadly consequences.When Elise agreed to break a vicious curse over the man she loved, she never imagined he was a lost fae prince. But Valen left her to carry out vengeance for his slaughtered family. So when she joins the outlaw fae in their uprising against her own sister, all Elise wants is to forget the prince who holds her heart.But fate has a different plan.Reunited in the rescue of a mut...

When wicked men first took the boy she loved, she was a child. Now, they've taken him again, but this time…she's a queen.For weeks, Malin plotted and schemed with the kingdom's cruelest crooks, the Nightrender and the Guild of Kryv, to infiltrate a wicked masquerade.They survived. They escaped. Most of them.To the underbelly of the kingdom, the Nightrender never made it out of his own scheme. To Malin, he's only Kase, the man who owns her heart, and...

Nothing is as it seems. It never was.With darkness spreading across the fae isles, the reluctant raven queen seeks the aid of Calista, the storyteller, and unwittingly falls into a dark tale of twisted fates. To save Ari from being lost in a fae sleep, Saga will reach into the past and uncover deadly secrets left behind by her brother, the last fate king.Both Saga and Ari must unravel the lies of their world if they are to stand a chance at defeating the fi...

"Sing with me, Little Rose."A storyteller with the power to twist the tales of Fate never lives long. From the beginning, Calista has always told her royals this truth, but she's determined to break the chain of violence by avoiding the attention of the tricky Norns.When the moon returns to blood and her royals from the neighboring kingdoms fall under attack from their shared enemy, she no longer has a choice and must join the fight to protect those she lov...

Wicked men stole the boy she loved. But when she found him again, he'd become more wicked than them all.Malin Strom has been searching for Kase, her childhood sweetheart, since he was lost at the annual masquerade years ago.With her gift for stealing memories, Malin crosses more than one dangerous line to take secrets from those who know what goes on behind the curtain of the wicked festival.But when her brother is traded into the masquerade as puni...

Dreams will become nightmares...To take her place as rightful queen, Malin Strom stands by the side of the Nightrender and his guild of thieves in the fight to take a throne she never wanted. Now, as warriors from distant kingdoms answer their call, a new battle begins.But when dark fae side with the Black Palace, Malin and Kase are forced to take drastic measures. If they are to have a hope for victory, they must forge an unwilling alliance with a cruel se...

War begins. But secrets have the power to end...everything.Fallen princess. Traitor. Queen.Forsaking her people and her birthright, Elise Lysander takes her place at the side of the new fae king of a broken land. Revered by some, hated by many, Elise's fight for her love and freedom is only beginning.As secrets of Castle Ravenspire come to light, Elise and Valen discover their enemies hold more power than they ever imagined.It will take more...

To the world at large, Tim Burton is a prolific American filmmaker, artist, and producer known for his quirky gothic style and for directing such films as ‘Beetlejuice’, ‘Batman’, and ‘Edward Scissorhands’. He’s also known for helping to develop the popular TV series, ‘Wednesday’, and for working alongside the likes of Johnny Depp and Helena Bonham Carter. But beyond all that, what else is Tim known for? What else did he create, and how did he become so prolific? Well, to find out, please ...

At nine years old, Tim Gannon was already working, delivering newspapers before sunrise to help his family make ends meet. Most people would have let that be the story. Tim let it be the foundation.He went on to co-found Outback Steakhouse, create the Bloomin' Onion, and help build six restaurant brands across more than 1,400 locations worldwide. He became a five-time U.S. Open Polo Champion and was ranked number one in the world at fifty. He lost what he had built. And then he reb...