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Lean B2B e-Bøker Serie

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  • Solving Product

    Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

    Serie serien Lean B2B
    A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driv... ... Les mer

    269,79 kr

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  • Inspired

    How to Create Tech Products Customers Love

    av Marty Cagan ...
    Serie serien Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Les mer

    218,19 kr

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    av Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Les mer

    281,69 kr

  • Optimize

    How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    av Lee Odden ...
    Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics ... Les mer

    170,09 kr

  • Lean Customer Development

    Building Products Your Customers Will Buy

    av Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Les mer

    166,59 kr

  • Lean B2B: Build Products Businesses Want

    « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business CustomerFinding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.Lean B2B helps technology entrepreneurs meet the challenges while keeping them ... Les mer

    189,28 kr

  • Get Started in UX

    The Complete Guide to Launching a Career in User Experience Design

    Want to know which UX course to study, or how to get a UX job without any experience? Struggling with how to create a UX portfolio? We've got the answers to these and many more curly questions in our authoritative guide to beginning your career in UX. More than ever, executives and managers are realising that a user's experience of their company's products and services is crucial to the bottom ... Les mer

    94,59 kr eller gratis med Kobo Plus

  • Validating Product Ideas

    Through Lean User Research

    av Tomer Sharon ...
    Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Les mer

    383,39 kr

  • Build Better Products

    A Modern Approach to Building Successful User-Centered Products

    av Laura Klein ...
    It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically ... Les mer

    383,39 kr

  • Lean B2B

    Build Products Businesses Want

    « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefsLean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.Packed with more than 20 case studies and used by thousands around the world, ... Les mer

    224,90 kr eller gratis med Kobo Plus

  • Articulating Design Decisions

    av Tom Greever ...
    Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is.This practical guide focuses on principles, ... Les mer

    293,09 kr

  • The Agile Marketer

    Turning Customer Experience Into Your Competitive Advantage

    av Roland Smart ...
    The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable ... Les mer

    170,49 kr