Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how analytics are used to solve business problems, then exploring the tools and training that staff will need in order to engage solutions. The text also covers big data analytical tools and discusses if and when they are right for retail loss prevention professionals, and illustrates how to u...

Ever since Norman Lear remade the BBC series Till Death Us Do Part into All in the Family, American remakes of British television shows have become part of the American cultural fabric. Indeed, some of the programs currently said to exemplify American tastes and attitudes, from reality programs like American Idol and What Not to Wear to the mock-documentary approach of The Office, are adaptations of successful British shows. Carlen Lavigne and H...

The Rolling Stones: Sociological Perspectives, edited by Helmut Staubmann, draws from a broad spectrum of sociological perspectives to contribute both to the understanding of the phenomenon Rolling Stones and to an in-depth analysis of contemporary society and culture that takes The Stones a starting point. Contributors approach The Rolling Stones from a range of social science perspectives including cultural studies, communication and film studies, gender studies, and the sociology of pop...

The essays in Free Speech and Intellectual Diversity in Higher Education reflect diverse perspectives on one of the most pressing issues in higher education--the controversies over freedom of speech and its relation to intellectual diversity. Does the First Amendment apply on campuses and do its principles clarify or obscure the issues surrounding campus speech? What, after all, is the basis for those principles, and how do they relate to the purposes of the university? Is free speech trul...

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new -- and lucrative -- market opportunity, one they could have seen com...

Brings together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumersHenry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the general public at the time, today, med...

Since first going on the air in 1972, HBO has continually attempted to redefine television as we know it. Today, pay television (and HBO in particular) is positioned as an alternative to network offerings, consistently regarded as the premier site for what has come to be called "quality television."This collection of new essays by an international group of media scholars argues that HBO, as part of the leading edge of television, is at the center of television studies’ interests in...

Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities?The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality.

Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it with.But is television entertainment art? Why do so many love it and so many hate or fear it? Does it offer a window to the world, or images of a fake world? How is it political and how does ...

The Hollywood family film is one of the most popular, commercially-successful and culturally significant forms of mass entertainment. This book is the first in-depth history of the Hollywood family film, tracing its development from its beginnings in the 1930s to its global box-office dominance today. Noel Brown shows how, far from being an innocuous amusement for children, the family film has always been intended for audiences of all ages and backgrounds. He tells the story of how Hollywo...

Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted ...

Don and Betty Draper live in a picture-perfect world. He is a hard-living advertising executive - a 'mad man' - on the fast track. She's a Bryn Mawr graduate and former fashion model, now a suburban princess, mother of three children. If they've everything, why are they so unhappy? Why is their dream come true not enough? This book explores, analyses, celebrates the world of "Mad Men" in all its aspects, and includes an interview with it's Executive Producer and an episode guide. Every few...